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FWD Life Insurance continues to develop customer service. Recently, Generative AI technology has been used to enhance the Voicebot and Chatbot systems to work more efficiently, understand natural language, analyze customer needs accurately, and respond as if talking to a real officer.
Mr. David Korunich, Chief Executive Officer, Thailand and Cambodia, FWD Life Insurance Public Company Limited or FWD Life Insurance, revealed that FWD Life Insurance has always worked based on 'customer needs'. We believe that truly understanding customers is the heart of good service. Therefore, we studied customer usage behavior and feedback on officers and bots that a good Contact Center does not just respond according to a script, but must also respond correctly and understand the context.

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BAAC - SSO 'support'
Cutting fresh sugarcane
BAAC joins hands with the Office of the Cane and Sugar Board (OCSB) to create "Measures to assist sugarcane farmers in harvesting good-quality fresh sugarcane to reduce PM2.5 dust" for the 2024/2025.

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Banyan Tree 'Aim' Luxury Travel 'Cruise'
Banyan Tree Bangkok 'Reveals' Exclusive Cruise Experience, Saffron Cruise, Artistic Pattern of Large Thai Fighting Fish Painting on the Side of the Ship.

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Tokio Marine Safety Insurance


Singha Estate Promoting
'Craft to Last'
Singha Estate, an international real estate developer and investor, 'reveals' 3 principles for developing residential projects under the 'Craft to Last' concept: meticulous and thoughtful design to support extended family living, including children, teenagers, working adults, and the elderly.

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