The Bank for Agriculture and Agricultural Cooperatives (BAAC) has unveiled the development direction for "BAAC Family: LINE Of FUNcial," based on the concept: "Everyday Companion – Making life easier, as if a friend is right by your side." This initiative aims to elevate the "BAAC Family" LINE Official Account (OA) beyond a mere communication channel. It is designed to help users save money, stay safe (from threats), engage meaningfully, and access useful resources. It serves as a hub connecting information, news, financial services, exclusive benefits, knowledge, and content tailored to people's lifestyles—standing by their side and growing with them through every stage of life.

Mr. Paisan Hongthong, Executive Vice President of the BAAC, stated that the bank is advancing the "BAAC Family" LINE Official Account into a "LINE Of FUNcial" platform. This transformation turns the bank’s communication channel into a "One-Stop Service Platform," consolidating information, news, financial products and services, benefits, and digital offerings in a single location. This allows the public to access accurate, up-to-date information and utilize the bank’s services conveniently and rapidly through a platform already familiar to their daily lives. This concept shifts the role of "BAAC Family" from a simple information source to that of a "friend"—one that offers guidance, provides alerts against threats, and supports decision-making during critical moments. The term "FUNcial" blends the concepts of "Fun" and "Financial," making financial topics and cybersecurity awareness—often perceived as complex—more accessible, engaging, and easy to understand, ensuring they can be practically applied to everyday life with confidence.

OIC has visited Lamphun province to assist flood victims. While insurance claims for 202 households have already been settled, insurance companies are currently reviewing an additional 45 households, with efforts underway to expedite payouts under the National Catastrophe Insurance scheme.

Heritage Chiang Rai Hotel and Convention welcomes the year-end travel season, inviting guests to experience the charm of Chiang Rai amidst cool winter breezes, breathtaking natural scenery, and rich Lanna culture. Enjoy an unforgettable getaway with our special “Late Escape Deal,” offering a room and breakfast for two, with rates starting from just 2,000 THB net per night.

Pruksa Real Estate has launched “PATIO,” a brand of 3-story townhomes developed under the concept: “THE POWER OF MORE: MORE SPACE – MORE FUNCTION – MORE UTILITY.”