The "Taste the South Tasty: Black Food Menu" campaign, a local festival that elevates the economy through the Festival Economy, targeting spiritual travelers.

Mr. Sitthipan Piticharoenkit, President of the Young Entrepreneurs (YEC) of the Nakhon Si Thammarat Chamber of Commerce, revealed that the aim is to elevate the Sart Month Ten Festival into a magnet for the provincial economy, not just through rituals and beliefs, but also through events that attract new generations of travelers and generate income for local businesses, including restaurants, hotels, and service businesses. Regarding cultural tourism, the Tourism Authority of Thailand (TAT) has pioneered this initiative by organizing the "Must Mu" event, showcasing the city's rich history, art, culture, and soft power of belief.

KBank aim “K-Strategy 3+1 and Productivity”, the Bank continues to develop trusted and innovative financial solutions for customers both in Thailand and across the ASEAN+3 region.

Krungthai-AXA Life Insurance PCL and Chulalongkorn University signed a memorandum of understanding (MOU) to develop sustainable computer and digital technology education and learning.

Lunik Real Estate, a leading luxury real estate developer focused on meeting the lifestyle needs of the new generation, reinforces the success of the Skypark Lucean Jomtien Pattaya project, a luxury condominium with sea views in every unit. The project is valued at 7.5 billion baht.