FWD Music Live Fest 4 #Splashing fun in every moment by FWD Life Insurance moves forward to communicate the brand with the Brand Experience strategy, which is the first in the insurance industry, creating brand recognition and shared experiences to make the brand in people's hearts and lifestyles, targeting the Young Gen group,
Ms. Pawarisa Chumwikran, Chief Marketing Officer, FWD Life Insurance Public Company Limited ("FWD Life Insurance"), said, "FWD Life Insurance has been successful in organizing the free concert FWD Music Live Fest throughout the past 3 times, receiving a very good response from more than 14,500 participants. We continue to create awareness, brand recognition and provide a unique experience. Through the use of Brand Experience strategy using Music Experience as a medium by organizing a free concert to connect the target group who love music, creating a space for everyone to come together.
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