Airbnb Weekender reveals that Thai rapper MILLI is driving a 25% growth in the Thai Gen Z travel demographic, emphasizing authentic, personalized travel experiences that allow users to learn about local culture.

An Airbnb executive revealed that MILLI invites fans to check out her personal Travel Moodboard, filled with accommodations that perfectly reflect her energy, rhythm, and travel style. From cool city center retreats to nature-filled retreats ideal for true relaxation and escape, each location reflects her travel style, creativity, and self-recharge.

From MILLI's perspective, Thailand is unique, distinctive, and authentic. Let's take a look at some of her favorite accommodations: Luxury Pool Villa, Bangkok. Where the vibrancy of Bangkok meets MILLI's vibe, this luxurious 7-bedroom pool villa in the heart of Bangkok is designed specifically for group stays. Featuring private pools and a karaoke area, this is MILLI's go-to home for trips with friends because it offers a variety of activities, from karaoke and poolside relaxation to cooking before heading out again. Located near BTS Phrom Phong and shopping areas, it's perfect for a vibrant nightlife lifestyle, socializing, entertainment, and exploring Bangkok's hottest neighborhoods.

The Unique Colonial House, Bangkok: A centrally located accommodation that perfectly matches Milli's energy. In the heart of Ari, Bangkok's hippest neighborhood, this unique and charming colonial house feels like a creative work of art in the big city. It features four bedrooms, each named after a flower, offering a warm vibe perfect for long nights of conversation and music, and slow-paced mornings before strolling, cafe-hopping, and exploring Ari's culture. Ideal for groups of friends seeking comfort, uniqueness, and a local feel.

Capucine Villas, Phuket: Reset mode, recharge, Milli style. A minimalist two-bedroom villa nestled on the Kamala hills, offering a tranquil vibe and clean design. Each bedroom opens onto a balcony and swimming pool, perfect for unhurried mornings to reset your creativity and evenings for a swim under the beautiful sunset – perfectly matching Milli's off-stage mood. Quiet, stylish, and ideal for escaping the hustle and bustle.

Villa 1968, Chiang Mai: A creative accommodation. For a city adventure in true Milli style, this stylish 4-bedroom villa is located in the heart of Nimmanhaemin Road, just steps away from cafes, galleries, and trendy hangouts. With spaces perfect for gathering, creativity, and relaxation, it's ideal for cafe hopping during the day and soaking up the chill atmosphere at home in the evening. Imagine the Chiang Mai vibe – privacy and comfort every second.

Glass House Villa With Sea Views, Krabi: When Milli seeks peace, privacy, and breathtaking views, this stunning 4-bedroom villa, enclosed by glass and surrounded by nature, invites you to slow down and soak in the atmosphere. With panoramic sea views, an infinity pool, and open-air spaces, it's perfect for swimming at sunset or enjoying a peaceful morning, allowing you to set aside your worries and focus on true personal time.

Sunset Villa With Pickle Ball Court, Koh Samui: Play hard, then relax even more, Milli style. This 5-bedroom beachfront villa is designed for fun, complete with a private pickle ball court, infinity pool, fitness center, sauna, and direct beach access. Perfect for group trips filled with activities, music, and late-night hangouts, whether it's working out or chilling at sunset. This villa perfectly blends the enthusiasm of a female rapper with an island lifestyle.

From stylish city-center villas and characterful townhouses to spacious pool villas and tranquil, private retreats, Airbnb offers a diverse range of quality accommodations to suit every traveler's style.

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Dr. Supawan Teerarat, President of the Thailand Convention and Exhibition Bureau (Public Organization) or TCEB, said that for 2026 the bureau has defined a clear vision for Thailand to become a global leader in MICE, grounded in its positioning as “Global–Asia’s Trusted Gateway”—a trusted gateway to Asia for the world. The objective is for Thailand’s MICE industry to deliver high-impact outcomes for both the economy and industries, while providing transformative, high-value and sustainable experiences.

To realise this vision, TCEB has sharpened its “TCEB Go” strategy. Firstly, in positioning Thailand as Global MICE Leader, TCEB will focus on promoting Thailand’s strong industries as international selling points. Secondly, to create and synergise destination competitiveness, TCEB will concentrate on incubating MICE talent and entrepreneurs and strengthening certification system with global standard. Thirdly, in enhancing MICE ecosystem, the bureau will drive proactive policy to maximise stakeholders’ benefit and developing platform for integrated innovation and data intelligence. Fourthly, building agile and high-performance organisation will be undertaken through data-driven initiative, while go for sustainable growth will be driven by ESG integration and positioning sustainability as Thailand’s competitive advantage. These efforts aim to ensure that Thailand’s MICE growth is of high quality, delivering great impact in a sustainable manner.

Dr. Supawan added that sharpening the focus on Thailand’s core industries as business event drivers aligns with the bureau’s new policy to strengthen brand clarity in global competition. This approach is also strongly supported by the findings of TCEB’s Brand Insights study, conducted among 568 international MICE experts and professionals, which highlighted the need for Thailand to clearly showcase its competitive industries. These include medical sciences, wellness & longevity, advanced agricultural technology, biotechnology, future food innovation, the creative economy, advanced manufacturing, sustainable tourism, and digital and AI technologies. On sustainability, TCEB’s strategy responds to key global trends identified in its research, emphasising that sustainability performance must be validated through credible, internationally recognised standards and supported by transparent, traceable verification systems, Dr. Supawan noted.

The TCEB Go strategic framework has been translated into three implementation concepts: ? Shift for Impact for international markets, ? Change for Growth for domestic markets and destination development, and ? Meaningful Trust, which focuses on building confidence through recognised standards, services and tangible support system.

Shift for Impact Driven by the 4R: Redefine, Regenerate, Reimagine and Revolutionize, the focus is on deeper, industry-specific market penetration; the development of market intelligence to guide marketing strategies; the advancement of sustainable event standards with credible third-party certification; and initiatives such as the “Road to Net Zero Carbon” campaign. Complementary programmes include MEET WELL, which responds to global demand for wellness, wellbeing and diverse experiential offerings when hosting events in Thailand.

Change for Growth Guided by the 4D: Drive Value, Direct Real Sector, Demand Proactive and Differentiate, this approach clearly defines priority industry segments to ensure MICE events deliver high value, while establishing targeted industry sectors in all 5 regions of Thailand. ? Central region: food security and biotechnology ? Eastern region: smart manufacturing ? Northern region: creative and cultural industries ? Northeastern region: medical and wellness based on local wisdom ? Southern region: premium wellness markets This strategy is supported by the campaign “Thailand MICE: Go All Out – Ignite Nationwide Demand, Develop the Thai Economy”, aimed at stimulating trade fairs and exhibitions across regional cities nationwide.

Meaningful Trust Driven by the 3P: Performance, Partnership and Prestige, the focus is on strengthening trust and cooperation with government agencies to improve regulatory frameworks and facilitate more efficient event organisation. Measures include expanding the range of products permitted for temporary import into trade exhibitions, easing work permit regulations for international organisers, providing tax incentives for event organisers, and extending MICE Fast Track services beyond Suvarnabhumi and Don Mueang airports to Phuket, Chiang Mai, Chiang Rai and Udon Thani airports. Clear and standardised Terms of Reference (TORs) for sustainable event management will also be developed to guide industry operators.

Dr. Supawan concluded that the Brand Insights findings and the 2026 strategic direction will serve as the foundation for the next phase of developing the MaxiMICE Thailand brand. For 2026, TCEB targets 10% growth, with 29.4 million MICE travellers in total—comprising 28.2 million domestic travellers and 1.2 million international travellers. Total MICE revenue is projected at THB 163 billion, including THB 92 billion from domestic travellers and THB 71 billion from international travellers. This is expected to increase the MICE sector’s contribution to Thailand’s GDP to 1.77%, up from 1.65%.

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