TAT, the Provincial Electricity Authority (PEA), and Lotus, a leading Thai retailer under CP Extra Public Company Limited, have joined forces to create a new tourism phenomenon with the launch of the “Amazing Green Journey” campaign: Explore Thailand green, redeem points for free food and travel.

Ms. Thapanee Kiatpaiboon, Governor of the Tourism Authority of Thailand, revealed that, “This campaign is another important step in pushing Thailand towards becoming a Green Tourism Hub. We are not just looking to attract tourists, but to create a ‘green tourism ecosystem’ where all sectors participate – the government, the private sector, and tourists themselves – to ensure balanced long-term growth for Thai tourism.” 1/3

Driving EV Infrastructure for Green Tourism The Provincial Electricity Authority is supporting this campaign by promoting clean energy travel through its nationwide network of PEA VOLTA charging stations. Tourists who use electric vehicles and use the charging services can accumulate points to participate in the campaign.

Mr. Yongyuth Pothong, Assistant Governor for Business and Marketing (Customer and Marketing) The Provincial Electricity Authority (PEA) stated, “This collaboration and support reflects PEA’s role in driving energy infrastructure towards a low-carbon economy and clearly linking it to the tourism sector. We hope this campaign will be a starting point for creating a sustainable tourism ecosystem in a tangible way.” Stimulating green consumer behavior through shopping for green travelers. Lotus has joined in promoting an environmentally conscious and sustainable lifestyle by giving Green Points to customers who visit Lotus to purchase environmentally friendly products, essential products for travel, refreshment services during travel, or charge their vehicles at Altervim charging stations in major Lotus branches nationwide. Customers can accumulate up to 100 points per day and redeem them for various benefits such as airline tickets, accommodation, discounts on accommodation bookings from ascendtravel.com, or exchange them for Lotus Coins to use as discounts on future purchases.

Ms. Worawan Pienlikitwong, Chief Transformation Officer, CP Extra Public Company Limited, said, “This campaign is not just about tourism, but about creating a new lifestyle that is more environmentally conscious. With a network of over 2,000 branches nationwide, we can be a Meaningful Pit Stop, or an important connection point between tourists.” "With the 'Green Experience' campaign, environmental conservation becomes easily accessible every day, fostering sustainable consumption habits in the long term. It also builds a positive relationship between Lotus and its consumers."

"Win Metawin" Invites Young People to Join the Green Travel Mission Win Metawin, as a Friend Of Amazing Thailand 2026, supported the Amazing Green Journey campaign and shared a young person's perspective: The campaign motivates consumers by challenging them to live life to the fullest, engage in activities, and discover new places every day. Accumulating Green Points is like a quest with rewards in the form of benefits and valuable travel and dining experiences.

Combining Collaboration Creates Positive Economic and Environmental Impact: The collaboration of the three organizations reflects the integration between the government, state enterprises, and the private sector in creating a tangible green tourism ecosystem, from the beginning of the journey, through the journey (spending and lifestyle behaviors), to the destination (travel experiences). This is expected to stimulate domestic tourism while sustainably reducing environmental impact.

Go To Lead