TAT launches the “Year of Celebration” project, ready to serve 12 campaigns, great promotions for rainy season travel, targeting Sub-Culture groups, stimulating the economy of attractive cities

Mr. Kritsada Tanthetdit, Secretary to the Minister of Tourism and Sports, revealed that the Year of Celebration project is another important project organized to celebrate the Amazing Thailand Grand Tourism & Sports Year 2025 to help drive the tourism economy of Thailand during the Green Season 2025 by integrating the government sector, private sector, and all sector partners to promote domestic travel, push attractive cities to become new destinations, create inspiration for tourism, increase diverse choices, stimulate travel and spending of Thai tourists towards the goal in 2025, generate income of 1.17 trillion baht and 205 million tourist visits with the City Branding concept through 12 marketing campaigns that will clearly meet the lifestyles of new-age travelers to create a directionally and creatively expanding tourist base, which will play an important role in elevating the Thai tourism industry, distributing income to local communities, and stimulating the economy of attractive cities. Create sustainability for the country's grassroots economy and strengthen Thailand's strong image as an international quality tourist destination.

Mr. Apichai Chatchalermkij, Deputy Governor for Domestic Marketing, TAT, said that TAT organized the "Year of Celebration, Tourist Destinations" project to promote travel in 55 provinces nationwide and stimulate the market during the Green Season between June and September 2025 by presenting selling points and stories that reflect the charm of each area with a new, creative and different perspective through over 50 influencers and bloggers to create inspiration and trends for domestic travel. In addition, the TAT has collaborated with tourism business operators to organize promotions to provide special privileges to tourists with 12 marketing campaigns that meet the interests of Thai travelers in the sub-culture group with new travel lifestyle cultures,

such as working people, LGBTQ+, families, foodies, adventurers, etc. to create memorable travel experiences through marketing activities that create new selling points for tourist destinations, promoting a fun, lively and happy travel atmosphere throughout this rainy season. The target is to have 250,000 PAX buyers of products and services, create awareness of no less than 10,000,000 people/time, and generate income of no less than 500 million baht. The “City of Interest Year of Celebration” project consists of 12 market campaigns as follows: Burn Out Break #Just Slow Down campaign, inviting working people who are exhausted to go heal their hearts with nature, Boost Energy campaign, this trip is not boring #BoostBoostBoostEnergyDontBeBoost campaign, inviting adventurers to go all out with exciting activities

such as surfing, diving, hiking, rock climbing, Serve Non-Stop campaign #NotAGreatPhotoStillNotBack campaign for content creators who are passionate about sharing lifestyle moments on social media, Love Out Loud #And I Say Yes campaign, inviting LGBTQ+ to find a special place for a romantic moment, Alone But Not Lonely #Me Myself And… campaign, inviting women to unlock themselves by traveling alone in a city of interest, Digital Detox Holiday #Silent Mode On campaign, inviting them to create a new balance, refresh their inner energy. Disconnect from the online world, Get Wet Get Away #Go With The Flow campaign, let the water help create relaxation by rafting, sailing, SUP paddling, diving, Zab Sas Tha Tiew campaign #No knee pain, no going home for Active Seniors who are ready to experience something new, live life to the fullest without waiting for anyone,

This time there is a BBQ pork #This time there is a BBQ pork campaign, inviting barbecue lovers to travel to prove the deliciousness of famous restaurants in a city worth visiting, The fluffy fluffy campaign #Enjoy the rain without fear of drizzle, special deals for travelers with 4 legs, The Gastro Nomad campaign #Search for flavors, inviting people to travel to create a special meal experience that will be in their memories, and The fun with Mommy campaign #Swipe without resting, love Mommy with all your heart, take your mom on an exclusive vacation.

In addition, the project has partners who join in providing discounts, privileges, and many prizes, such as Vietjet Air offering a 15% discount on tickets, Thai Lion Air offering a maximum 25% discount on tickets, Nok Air Offer discounts on tickets, Thai Airways, Royal Orchid Holiday offer bonus Thai Airways miles, OTA platform Gother and tour platform offer special discounts when booking accommodation, Electricity Generating Authority of Thailand (EGAT) offers 30% discount on accommodation, EleX by EGAT offers discounts on EV charging fees, Canon cameras offer discounts on products when purchasing online, Bangkok Bank credit cards receive 10% cash back with a Top up discount of 200 baht, KTC credit cards offer special discounts up to 55% and redeem 13% cash back,

BAAC Bank offers special prizes, AVIS car rental offers a special car rental promotion starting at only 690 baht/day*, Chic Car Rent car rental offers a special car rental promotion, Nakhonchaiair buses and Sombat Tour buses offer discounts on tickets, ShopBack platform receives cash back Including various partners participating in the project, including the Pet Friendly Thailand platform, Thailand Gastronomy Network platform, Hello Local platform, The Meditel platform, Yacht Me cruise company, Silver Voyage Club tour company, Love Andaman tour company, Local Alike tour company, Blue Monkey Hotel Group, PT gas station/Max Card/Max Me application, Bar B Q Plaza restaurant, SE-ED Book Center, B2S store, Grab application, Havaianas shoe brand, etc.

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