Agoda 'Progressively' Develops Eco Deals Program, Allocating Up to $1.5 Million to Support Conservation Projects Across 10 Countries in Asia, in Partnership with WWF

Damien Pfirsch, Agoda's Chief Commercial Officer, revealed that Eco Deals in 2025 “We are committed to supporting efforts to protect destinations and wildlife in Asia even more. We share WWF's goal of making it accessible for future generations to explore the world while preserving its natural beauty. The Eco Deals program has been a key initiative for our hotel partners since its launch in 2022, making it easier for them to do their part to conserve and care for wildlife habitats. This year, we aim to increase our donations to $1.5 million and expand the program to 10 countries, creating new opportunities for hotels. The launch of the Sustainable Tourism Impact Fund will also provide MSMEs with an opportunity to play a part in the future of the tourism industry.”

By joining the Eco Deals program, hotel partners can offer guests up to 15% off, earn the Eco Deals badge to boost their exposure, and will be promoted across Agoda’s platforms, including social media, banner ads, emails to guests and in-app notifications, which will help increase the visibility of the hotel. Guests can also find Eco Deals via a specially designed landing page on Agoda to make search across desktop and mobile devices seamless.

Malaysia’s Minister of Tourism, Arts and Culture, Dato Sri Tiong King Sing, said: “We encourage both the public and private sectors to play their part in promoting sustainable practices across ASEAN. As the Chair of the 2025 ASEAN Tourism Ministers, we are delighted to see the partnership between Agoda and WWF in promoting travel that can benefit destinations, which is a perfect fit with our vision of “Unity in Action: Shaping the Future of ASEAN Tourism” and aligns with Visit Malaysia’s 2026 goal to develop a sustainable tourism industry in Malaysia and beyond,” added Vivek Kumar, Chief Executive Officer, WWF-Singapore. “Biodiversity is the foundation of life on Earth, and is interconnected with our well-being. We are now in our fourth year of this landmark partnership between Agoda and WWF, where we are already contributing to conservation efforts across Asia. Whether it’s supporting tiger populations in Malaysia, restoring degraded forest landscapes in Indonesia, or tackling human-elephant conflict and poaching in Thailand, by expanding to Japan and Korea, we have the opportunity to make even bigger changes. With WWF’s Living Planet Report 2024 revealing that global wildlife populations have declined by a staggering 73%, the need for action is even more urgent. Together, we will work with Agoda to create a future where people and nature can coexist sustainably.”

The Sustainable Tourism Impact Fund was created to provide investment to MSMEs in the tourism sector, spanning Southeast Asia, to foster innovation and advance conservation efforts, helping shape a more sustainable tourism future. The fund provides access to capital for small and medium-sized enterprises (MSMEs) to enhance sustainability in the tourism sector, with low-interest loans ranging from $10,000 to $25,000. The fund is managed by the UnTours Foundation, which processes and screens applications efficiently, while Agoda will be involved in funding, investment decisions and mentoring. WWF-Singapore will provide environmental advisory support and eligibility checks. Interested entrepreneurs can submit their applications via the fund’s official website at https://untoursfoundation.org/sustainable-tourism-impact-fund.

By partnering with a global network of accommodation and travel experiences, Agoda is committed to creating a more sustainable travel future. Partnerships with leading organizations such as WWF and UnTours Foundation will help strengthen Agoda’s efforts to make a difference in the region.

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