India Which is currently the country with the number 1 population in the world, with a population of more than 1.4 billion people, with a proportion of the middle class. Accounting for 31% of the entire country's population. and is expected to increase to 38% by 2031. It is also predicted that by 2033, more than three times the number of Indian families will have sufficient purchasing power to travel internationally. compared to the present
Are we underestimating the positive impact Chinese and Indian tourists will have on bookings over the next 10 years? If evaluated from the rate of population increase travel needs Including the behavior of this group of tourists that has influenced changes in the industry. I can answer that it is possible.
Take Thailand, for example. At the end of January last Signed an agreement to cancel permanent visa applications for Chinese tourists. To facilitate travel Including creating attractiveness for Chinese tourists. Within hours of the announcement of the permanent visa exemption agreement, Chinese online accommodation booking and travel service provider Trip.com has seen a surge in searches. Keywords related to “Thailand” on the platform are increasing rapidly. Moreover, Airports of Thailand Public Company Limited estimates that up to 8 million tourists from China will travel to Thailand this year. After the said announcement
The same as during October of last year. The Thai government has announced a temporary visa exemption policy for Indian tourists. Travel and accommodation booking website Agoda has reported a sharp increase in searches for keywords related to “Thailand” from Indian travelers. This reinforces the importance of India as one of Thailand's main tourist markets.
In addition to the short-term benefits that arise The in-depth analysis also shows the many opportunities the two countries have to offer. Not only for Thailand but also to accommodation providers around the world.
SiteMinder's Changing Traveler Report 2023, a survey of more than 10,000 travelers worldwide, including 1,600 from China and India, found that 77% of Chinese travelers and 78% of Indian travelers had ' Likely' or 'very likely' to travel abroad in the next 12 months. Compared to last year This is higher than the global average of 57%.
While these statistics point to an expected increase in check-in numbers, however, the behavior of these travelers we're seeing It will be an indicator of real positive impacts in the future.
Delving deeper into the influence Chinese and Indian travelers are expected to have on the tourism industry.
Of course, every traveler is unique due to a variety of factors, whether they be individual or cultural differences. SiteMinder's Changing Traveler Report 2023 aims to identify key traveler behaviors that are similar to each other. from countries around the world to help accommodation providers better serve their guests.
From in-depth analysis There are five key ways in which Chinese and Indian tourists are likely to drive the industry's positive development over the next 10 years. As the number of tourists from both countries continues to increase, these guidelines This is an insight for hotel operators to consider in planning strategies to cope with future changes.
1. Rapid technological growth It will accelerate the accommodation business's adoption of technology even more.
SiteMinder's report reveals that travelers from both China and India are at the forefront of technology adoption globally.
which can be seen from Chinese tourists consider having a chatbot on a property's website essential. This demand increased by 150% compared to the previous year. At the same time, Indian travelers consider it important to be able to easily access and use hotel websites on their mobile devices. Chinese tourists (88%) and Indian tourists (84%) are 'likely' or 'very likely' to use AI to recommend places to stay. (compared to a global average of 52%). Additionally, Chinese (92%) and Indian (87%) travelers are open to using AR and VR to explore accommodations or create new experiences while traveling. stay (compared to the global average of 67%)
Importantly, tourists from both countries want experiences that incorporate more technology. Whether it's on online channels or when arriving at the accommodation In both cases Approximately 50% of Chinese and Indian travelers want their accommodation to communicate with them on their device when they are at their property, and more than 9 in 10 think their booking and vacation experience can be improved. If the accommodation business uses technology more and more
2. The trend of canceling in-transit reservations on websites will pressure entrepreneurs to invest more.Nearly 70% of Indians are the most likely globally not to proceed with a booking if they experience a bad digital experience. And about 50% of Chinese tourists will not booking accommodations either. If you encounter a website that has slow evaluations including websites that appear unsafe both of which This is an important concern that tourists from both countries take into consideration.
3. Increased exposure to additional services by tourists It will encourage entrepreneurs to look for tools that help increase income.Chinese (52%) and Indian (51%) travelers want more personalized service compared to travelers from other countries around the world, with Chinese travelers more likely book a service. Most airport delivery Meanwhile, Indian travelers are the most likely to book spa treatments. with more than 90% of tourists from both countries Willing to pay for extra services on next stay. that is in addition to the room charge
4. Likely to work on the next trip Help ensure that Bleisure travel plans remain a priority.Most Chinese and Indian travelers are still likely to work on their next trip. This is despite the fact that Bleisure travel is down globally compared to the same time last year. Up to 60% of Indian travelers plan to work during their next stay. This is the highest and higher than the global average of 24%, while nearly 50% of Chinese travelers intend to work during their next trip as well.
5. Demand for unique experiences during stays will drive accommodation to become an increasingly important destination.Finally, from the data analysis It shows that unique experiences during their stay are one of the most important factors for Chinese and Indian tourists. More than tourists from other countries, about half of Chinese tourists would return if their accommodation was unique. This is more than twice the global average. And as travelers increasingly demand a "different" staycation experience, the value of a place to stay will become less and less relevant every year, with two-thirds of Indian travelers saying "a great experience" "Great" (such as food and drink, spas, or events) is more important now than it was in years past. As Indian travelers plan to spend more time in tourist destinations than any other country, the demand for unique experiences is expected to continue to grow.
Over the next 10 years, there will be huge changes in the global lodging industry. With the number of Chinese tourists doubling and the number of Indian tourists traveling overseas could triple by 2033, and as hoteliers prepare to embrace the emerging opportunities, It's not just check-in volume that will increase. But they should prepare for how travelers' behaviors and needs will change the industry for the better as well.
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