TAT-The Cloud to promote Amazing Green Fest 2024 and The Hotelier 2024, sustainable Thai tourism. Get ready to meet on August 15-18 at Paragon Hall, Siam Paragon, Bangkok.

Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), revealed that sustainable tourism is no longer just a trend or a niche, but is the key to success and long-term immunity for the tourism industry. TAT is preparing to focus on developing the Amazing Thailand brand into a brand that emphasizes sustainability on the foundation of Thai charm to make Thailand a quality tourism destination that emphasizes sustainability. Achieving this goal depends on promoting a sustainable tourism chain that grows with quality, adjusting the image of Thai tourism to be quality and sustainable tourism (High Value and Sustainability), and promoting attractive cities to distribute income evenly, leading to the destination of success for the Thai tourism industry that grows sustainably and in balance.

Mr. Changnoi Kunjara Na Ayutthaya, Managing Director of the company Cloud & Ground Co., Ltd. said that the Amazing Green Fest 2024 aims to create a community for those interested in sustainable tourism, opening up a space for exchanging new experiences together, using tourism as a storyteller that makes people understand that sustainable tourism is easy and close to home, and can be applied in real life.

The organization of the Amazing Green Fest 2024 aims to inspire all relevant sectors, including tourists, to realize the need to maintain tourism costs and connect the relationship between people and nature through 6 different zones, such as the Green Tourism zone, an area to tell stories of sustainable tourism; the Green Business zone, which brings together businesses that operate socially and environmentally responsible in one place, such as hotels and accommodations; the Green Learning zone, an area to exchange and learn about business ideas through seminars and workshops; the Green Food zone, where you can taste food made from quality ingredients, cooked by chefs with good ideas from good restaurants across Thailand; the Green Playground zone, a corner that invites children to have fun and learn; and the Cloud Sharing Space zone, a corner to share dreams about traveling.

“TAT will use this opportunity as a starting point to seriously drive tourism that is socially and environmentally responsible, with the Amazing Thailand symbol, which has a heart-shaped leaf, representing care for the triangle of sustainability. (Society-Economy-Culture-Environment) and will be a Carbon Neutral Event certified by the Greenhouse Gas Management Organization (Public Organization) or TGO," said the TAT Governor.

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