The Office of the Insurance Commission (OIC) and the Bangkok Metropolitan Administration (BMA) have launched the INSURANCE STREET SENSE project at Bangkok Design Week 2026, showcasing the mascot “PITAK” to communicate insurance in a new way through community-identity art.

Mr. Chuchat Pramoonpol, Secretary-General of the Office of the Insurance Commission (OIC), revealed that the INSURANCE STREET SENSE project is one of the activities where the OIC is collaborating with the Bangkok Metropolitan Administration for the first time under Bangkok Design Week 2026. This annual design and art festival, held in Bangkok since 2018, aims to leverage the power of design and creativity to develop the city, communities, and the quality of life of its citizens. This year's event is held under the concept of S.O.S., reflecting the role of design in addressing challenges and risks in urban society. The OIC participated by integrating insurance and risk management concepts with street art in public spaces to communicate that safety and security are fundamental to sustainable urban development. This is another important dimension that helps to concretely implement the S.O.S. concept in the daily lives of the public.

The Office of the Insurance Commission (OIC) chose the Talat Noi-Song Wat area as the activity location because it is an old town community with significant historical value and a clear local identity. At the same time, it is a densely populated area with residential, commercial, and tourist activities, which naturally comes with real-life risks such as fire, accidents, and risks to property and businesses. The use of art and design in this area therefore connects the concepts of risk management and insurance into the daily lives of residents, business owners, and tourists in a tangible way.

The Secretary-General of the OIC also stated that the INSURANCE STREET SENSE project reflects a new direction for the OIC, daring to change the approach to presenting insurance knowledge from traditional communication methods to using art and graffiti as a medium to naturally reach the public without being pushy. It provides opportunities for people to learn and understand insurance through real-life experiences in public spaces, making insurance more accessible, easy to understand, and a part of the lifestyle of modern urban society. A key highlight of the project is the street art designed by BEERPITCH, Pitchya Srirapong, a world-renowned typography artist and designer. This initiative involved creating geometric patterns that reflect the unique identity of the Songwat-Talad Noi community through shapes, lines, and the OIC logo, integrated with insurance symbols to convey safety, protection, and risk reduction. This reflects the concept that "public art protects community identity, just as insurance protects people in all aspects of life." Furthermore, the OIC repainted pedestrian crossings and provided road safety equipment such as traffic cones and speed bumps at the crosswalk in front of HUGS Songwat on Songwat Road, enhancing safety for residents, tourists, and commuters. This also reflects the OIC's role in giving back to society while simultaneously creating artistic activities in public spaces.

Mr. Shanon Wangsaengboon, Deputy Governor of Bangkok, stated that the OIC's INSURANCE STREET SENSE project contributes to urban development through design and art in public spaces. He viewed this project as a clear example of integrating creativity with enhancing safety and quality of life for citizens. It also adds value to public spaces, promotes creative tourism, and stimulates the local economy, aligning with Bangkok's approach to becoming a creative and livable city for all. This also reflects the fact that the artworks created from this project will remain a part of the Talat Noi-Songwat community, becoming an integral part of the urban landscape and the area's identity in the long term. It serves as an example of using art to create shared value between the city and the community in a sustainable manner.

During the panel discussion, the concept of linking art, safety, and insurance protection was showcased through the perspectives of emerging artists and influencers such as Donut Manasanan Panlertwongskul and James Teeradon Supaphanpinyo, who have shifted their focus to art alongside real-life risk management. James Teeradon, as a restaurant owner, reflected on the importance of insurance related to business, particularly insurance for restaurant owners, which provides confidence in business operations and peace of mind for both owners and customers.

HUGS Songwat, the venue for the INSURANCE STREET SENSE event, has joined the “Restaurant with Insurance Protection” project, becoming the first restaurant in Bangkok to participate and receive the pilot restaurant symbol for effective risk management through insurance, following the launch of the project by the Office of Insurance Commission (OIC). A pilot program was already implemented in Khon Kaen province on July 2, 2025. This program provides coverage under the terms of fire insurance and third-party liability insurance policies. The public can identify participating restaurants or establishments by the certification sticker displayed at the entrance. This aims to assure customers of appropriate safety measures and insurance coverage, thereby raising safety standards.

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