Thanachart Insurance Public Company Limited reinforces its commitment to road safety, collaborating with YDM Thailand to create the social campaign “The Sign You Shouldn’t See.” This campaign transforms the “back of traffic signs” into a warning to drivers going against the flow of traffic, a major cause of road accidents.

The campaign stems from the idea that most road signs are designed to communicate with those who drive correctly, while those who break the rules, who pose a high risk, may never see the messages. Thanachart Insurance therefore utilized this “unseen space”—the back of traffic signs—to develop a campaign tool that directly conveys its message to its target audience.

What appears on the back of the traffic signs is not a typical warning message, but a “wreath” made from real parts of motorcycles that have been involved in accidents, including frame fragments, broken glass, and other damaged parts from actual accidents. To reflect the potential impact and losses that can result from a momentary action, and to raise awareness of the potential consequences of risky road behaviors that may lead to serious accidents.

Mr. Kongsak Hanasaengsin, Deputy Chief Executive Officer of Thanachart Insurance Public Company Limited, stated, “Thanachart Insurance believes that creating road safety is something that all sectors can work together to promote. With our long-standing experience and expertise in car insurance, we don't just focus on caring for customers after accidents, but also aim to be part of preventing and reducing risks from the outset, to help minimize losses before they actually occur.”

“This campaign stems from our intention to communicate directly with those at risk through a simple yet impactful method. We hope that this campaign will encourage road users to be aware of the impact of driving against the flow of traffic and to work together to create discipline for everyone's safety on the roads,” Mr. Kongsak added.

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The “The Sign You Shouldn’t See” campaign has been installed on Highway 202 in Roi Et Province, which is one of the project's operational areas. “Community Power for Safe Roads,” now in its 3rd and 4th year, sees Thanachart Insurance collaborating with local communities and partners to improve accident-prone areas and promote road safety. This initiative addresses a common problem of driving against the flow of traffic in these areas. During the Songkran festival in 2016, coinciding with the campaign activities in Roi Et province, accident statistics decreased by 22%, and fatalities decreased by 50%.

The campaign's success has also garnered international recognition. Most recently, it won 1 Silver Award in the Change for Good, Brand category, 2 Bronze Awards in the Customer Service and B2B/Ambient categories, and was shortlisted in the Campaign category at the White Square Awards 2026. This year's competition received over 1,115 entries from 40 countries worldwide, reflecting the potential of using creativity to create a positive social impact and reinforcing Thanachart Insurance's role in driving road safety initiatives through distinctive and effective communication strategies.

Thanachart Insurance remains committed to supporting activities and projects that enhance road safety and promote responsible driving, contributing to reducing losses and creating a sustainable safe travel society.

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