OIC launched the first phase of its Insurance Communications Network Development Training Program. Thirty participants, including economic, business, and insurance journalists, key interest leaders (KOLs), and insurance communication professionals, attended the training. The program aims to enhance their insurance knowledge, improve public communication skills, and develop high-quality content production to accurately and easily convey insurance information to the public.

Dr. Chayanin Kerdphongngam revealed that the public's information consumption patterns are rapidly changing. People no longer receive information through a single mass media channel but also through online media and influencers across various platforms. Insurance communication must adapt to this changing social context while maintaining accuracy, credibility, and public responsibility. She added that this project marks the first time the OIC has provided a collaborative learning platform for journalists and influencers/KOLs under a single curriculum. Two phases are planned for 2026 to build and expand the insurance communication network across all platforms, thereby improving the effectiveness of insurance information communication for the public.

This training... The training was divided into diverse and engaging topics covering three key areas, with knowledge transferred from experts at the Office of the Insurance Commission (OIC). These included: Topic 1: INSURANCE CLAIMS INSIGHT: The Role of Protecting Insurance Rights and Benefits, presented by Mr. Nattawit Srijarern, Head of the Rights and Benefits Protection Group, Rights and Benefits Division. He shared knowledge on insurance principles, claims processing, claims assessment, principles of compensation based on actual damages, policyholder rights, and case studies related to floods, fires, and automobile accidents, aiming to foster a correct understanding of insurance rights and benefits protection.

Topic 2: INSURANCE NEXT: The Future Direction of the Thai Insurance System, presented by Ms. Siripak Suwannathat, Senior Director, Strategy and Risk Management Division, Corporate Strategy Division. She discussed the role, mission, and regulatory direction of the OIC, as well as future directions for the Thai insurance system and key organizational policies. Topic 3: INSURANCE MEDIA CODE: Decoding Insurance Communication, presented by Mr. Kraitep Ratchatapornphong, Director, Legal Affairs Group, and Mr. Sivakorn Kaewchuen, Expert Officer, Marketing Behavior Legal Group. The Legal and Litigation Section imparts fundamental insurance principles, laws related to insurance communication, and precautions and ethical considerations in information presentation. This enables journalists and content producers to communicate insurance information accurately, comprehensively, and beneficially to the public.

The fourth section, INSURANCE CONTENT LAB: From Insight to Impact, provides participants with hands-on experience through a workshop. Mr. Suwit Chanaiyarat (Professor Pieak), a media professional and expert in public communication, shared techniques in storytelling, news writing, video production, and online content creation. Participants produced insurance communication materials, presented their work in a pitching session, and received feedback from the instructors. This knowledge will help them develop accurate, easily understandable, and effective insurance information communication for the public.

“The Office of the Insurance Commission believes that the Insurance Media and Communication Network Development Training Program (IMCDP) will be a crucial mechanism in developing a network of quality communicators by enhancing the knowledge and capabilities of journalists, influencers/KOLs, and content producers, enabling them to convey accurate, reliable, and beneficial insurance information to the public.” This will help enhance knowledge, understanding, and confidence in the country's insurance system. The Office of the Insurance Commission (OIC) is scheduled to conduct the second training course for insurance media and communication networks within 2026 to expand the network of communicators more comprehensively. This will further develop knowledge and upgrade the effectiveness of insurance communication, reaching a wider public and continuously promoting the protection of public rights and interests,” said the Deputy Secretary-General for Strategy and Technology.

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