Viriyah Insurance continues its commitment to the concept of “Committed to Duty for 79 Years,” standing alongside Thai society and providing encouragement to those in every role.

Mr. Amorn Thongthiw, Managing Director of Viriyah Insurance Public Company Limited, together with Choojai and friends, revealed that the company has collaborated with Mr. Pairat Uapudunglert, Co-Founder & Executive Creative Director, and Atta - Mr. Atta Hemavadee, director and screenwriter from ATTAh FILM, to launch the campaign “Committed to Duty for 79 Years.”

A commercial film was also unveiled, reflecting the value of “performing one’s duty” through the lives of people in various roles in society. The campaign aims to be a positive force, providing encouragement to everyone diligently performing their duties every day, just as Viriyah Insurance remains committed to its duty as a risk insurance provider, caring for and supporting the Thai people in all situations. The event took place at One Ultra Screen, Parade One Bangkok.

The “Committed to Duty for 79 Years” campaign marks another significant step for Viriyah Insurance. Driving corporate communication through concepts that create value and inspire society reflects our commitment to responsible business practices under the principle of "Fairness is our policy," a guideline we have upheld for 79 years.

In 2026, the company remains committed to its role as a risk insurer for people in society, continuously improving the quality of its products and services to ensure that people have access to appropriate protection and peace of mind in all situations, coupled with conducting various social activities.

"We believe that fulfilling our duties to the best of our abilities in every role is a vital force in building a strong and sustainable society," Mr. Amorn stated.

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