has climbed to 26th place in the Interbrand "Best Global Brands 2026" ranking, a testament to its business strength, a brand strategy centered on trust, and its success in connecting people through global sports and events. As a global leader in the insurance industry, Allianz has secured the title of the world’s most valuable insurance brand for the eighth consecutive year. Its brand value has reached an all-time high of $30.7 billion—a 9% increase over 2025—propelling it up one spot to 26th place among the world’s 100 most valuable brands.

Oliver B?te, CEO of Allianz Group, stated, "Amidst intense competition, Allianz has maintained consistent growth by focusing on what matters most to our customers: their health and financial security. Our business strength and ongoing investments to address people's essential protection needs have been key drivers of our success in this year’s Interbrand ranking. Furthermore, our community engagement initiatives and partnerships within the global sports arena have played a vital role in connecting people and creating meaningful spaces for participation."

By fostering understanding and addressing the specific needs of individuals, Allianz places a strong emphasis on building relationships with people. Alongside the development of products and services that empower people to navigate life and pursue success with confidence—even in an increasingly complex and rapidly changing world—Allianz has launched several key initiatives. The "Allianz 3am Report" explores the concerns and issues affecting people’s daily lives, revealing that health and finances are the two areas of greatest importance and concern. The "Allianz School for Life" program, established in 2026, promotes financial literacy and risk management skills for everyday life, helping individuals cope with uncertainty and build long-term stability. Meanwhile, the "Power of Unity" and "Sense of Community" initiatives aim to foster relationships, mutual understanding, and the exchange of ideas within society—a vital effort in a world increasingly marked by diverging opinions and social fragmentation. By connecting people through sports, these initiatives underscore Allianz’s role as a global partner.

Sports serve as a key mechanism through which Allianz connects people and cultivates a sense of belonging within society. As the Worldwide Insurance Partner of the Olympic and Paralympic Movements, Allianz plays a key role in supporting the Milano Cortina 2026 Olympic and Paralympic Winter Games—an event that draws over 5.4 million spectators to the venues and reaches an estimated global audience of 2.6 billion. Furthermore, the company has developed the "Allianz Safety Sled," an innovation designed to elevate safety standards in the sport of bobsleigh. This year also marks the 20th anniversary of the partnership between Allianz and the Paralympic Movement.

In 2026, Allianz also announced a long-term global partnership with Jannik Sinner, one of the world’s top tennis players, further expanding the brand’s commitment to supporting the sports world and inspiring people globally. These achievements build upon Allianz’s long-standing history of sports sponsorship, which includes a partnership with FC Bayern M?nchen spanning over 25 years, support for hundreds of local sports clubs and associations across various countries, and a network of eight "Allianz" branded sports venues that welcome millions of fans each year. Most recently, the beach volleyball venue for the Los Angeles 2028 Olympic Games (LA28) has been added to this network.

Allianz continues to evolve its brand in the age of AI, enhancing customer experiences across both online and offline channels. Amid the rise of artificial intelligence (AI)—which is transforming how people search for information, compare products and services, and make decisions—Allianz is evolving its branding and customer-access strategies to ensure the long-term strength of its brand and the trust placed in it by customers.

Bernt Heinemann, Head of Group Strategy for Brand and Customer Management at Allianz Group, stated: “In an AI-driven world, trust is the key factor that transforms brand strength into meaningful, lasting customer relationships. Trust is built not only by providing reliable information but also by delivering an experience that customers can count on—being there when they need to make important decisions and ensuring a seamless journey, whether through digital channels or direct human interaction.”

“As AI reshapes how people search for information, Allianz is proactively refining its brand and distribution strategies. Our goal is to remain recognizable, relevant to our customers’ needs, and consistently trusted—all while delivering an exceptional experience that retains a human touch, regardless of the channel a customer chooses.”

Allianz’s success in the Interbrand ‘Best Global Brands’ ranking serves as further proof of the company’s strength—demonstrated through its financial performance, competitiveness, and ability to build brand value that meets people’s needs. The company remains committed to fostering trust and providing long-term stability for its customers and society worldwide.

Allianz Group is a global leader in insurance and asset management. Operating in nearly 70 countries worldwide, providing services to clients

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