Mr. Sajja Chairattiwet, Chairman of the Board of Directors of Thai Bedding Company Limited, revealed that the company reaffirms its image as a leader in the Thai bedding and mattress manufacturing industry with potential expertise in designing, producing and distributing quality bedding under the PICASSO and LADY AMERICANNA brands. The company has the largest bedding and mattress manufacturing base in Thailand, located in Chonburi Province. The company is committed to moving forward and never stopping learning, inventing, developing and expanding mattress innovations for better sleep quality in every dimension. It is also ready to launch the new Smile by Picasso brand with 3 main models: Smile-S Pocket Spring model, featuring independent spring technology, Quantum Pocket Coil system with over 1,000 springs, strong and durable, able to support over 1 ton, Eco High Tensile Ped system for increased stability, supporting all body shapes and movements, distributing body weight evenly, soft and bouncy, not sagging, moving without disturbing the person next to you, sleeping on the full area Can be used for a full 6 feet, followed by Smile-M, memory foam model, cool all night long with Cool Gel innovation, 3 times cooler, combined with special memory foam technology, does not accumulate heat, increases softness and coolness in one, reduces pressure, adds Charcoal Foam, does not collapse easily and eliminates unpleasant odors, reduces the accumulation of fungus and bacteria, supports every sleep. Finally, Smile-L, 100% real rubber, flexible, hugs every body, does not cause back pain, does not accumulate dust mites and bacteria, does not cause allergies, combined with Cool Gel Foam technology, distributes coolness and good ventilation, meets every relaxation requirement. All Smile by Picasso products have modern packaging, vacuum-packed (lo-pack), convenient, easy to order on all online channels, suitable for moving in narrow spaces, up stairs, in the elevator, starting at only 2,990 baht.

• Gen Z's mattress purchasing behavior emphasizes quality, value for money, and convenience. It was also found that the launch of all 3 Smile by Picasso models also corresponds to the mattress purchasing behavior of Gen Z, who tend to choose quality mattresses and pillows from reliable brands with modern innovations and technology. Suitable for the body's physiology, helps reduce back pain, soft and comfortable when sleeping, helps you sleep soundly all night long, at a reasonable price, and is interested in new mattress models with packaging that is easy to move and easy to install, while online ordering channels that are easy and convenient, can be shopped anywhere, anytime, are still ranked number 1 in popularity.

• The online bedding and mattress market is worth no less than 2 billion baht, while the trend of expansion of modern urban Thai households is turning to living alone, buying condos, or living separately as a small family, buying new houses to meet travel needs or wanting to live privately, as well as having behaviors of ordering products through online channels because it is convenient and can be shopped anywhere, anytime. These factors will result in growth in the bedding and mattress business. The company expects that the current online bedding and mattress market is worth no less than 2 billion baht.

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