Mrs. Aromorn Traiphutham, Director-General of the Department of Business Development, Ministry of Commerce, revealed that social media plays an important role in doing business and is one of the popular online solutions. AI is an important technology that the business sector uses to help create interesting marketing campaigns for business products, as well as support and create business growth with technology.

The Department of Business Development emphasizes creating a balance in the business environment that is appropriate for SME entrepreneurs, promoting businesses to create added value in marketing by taking advantage of e-Commerce to further develop their businesses more sustainably. In the past, the Department has collaborated with leading online trading platforms, including e-Marketplace, Social Media, and Social Commerce, to drive entrepreneurs to adapt to current trade changes so that Thai entrepreneurs can take advantage of digital technology and e-Commerce innovations to create trade opportunities. Increase business value and have an efficient management system. The department has collaborated with Meta and the Keenan Foundation of Asia to organize a workshop on the topic of "Upgrade your business with AI to modern marketing with Meta" to prepare entrepreneurs covering all 4 regions nationwide: 1st time on Wednesday, July 17, 2024 at the Maida Grand Dvaravati Hotel, Nakhon Pathom Province, 2nd time on Friday, August 16, 2024, Ranong Province, 3rd time on Wednesday, August 21, 2024, Bangkok, 4th time on Wednesday, August 28, 2024, Khon Kaen Province, and 5th time on Thursday, September 12, 2024, Phitsanulok Province.

The department has invited online marketing experts. Come share stories and experiences in creating content to keep up with the trends of modern trade and marketing, such as updating the rules for advertising on Facebook 2024, tips for creating advertising content via Reels using AI, creating professional ads with AI, increasing advertising efficiency with AI: Finding target groups and creating the best ads with Advantage+, Workshop on shooting ads with hands-on action: From basics to advanced levels for your business success through AI, Checklist: Things you should know about taking care of your business page to be safe. The department sincerely hopes that the Workshop activity “Upgrade your business with AI to modern marketing with Meta”, which will be held in every region, will help inspire and motivate entrepreneurs to apply the innovations and knowledge they have gained to manage their own businesses to stand out on online platforms, as well as create added value for products and services to reach consumers more, and create product and brand awareness to be widely known.

As the world enters the digital age, updating marketing trends in the world of Digital Marketing, including doing Content Marketing through various online platforms, such as Facebook, Google, Instagram, YouTube, and other tools, will be important things that go hand in hand with today's lives and work. The Director-General concluded that SME entrepreneurs interested in participating in the event can follow the news on the application to join the activity on Facebook Page: DBD e-Commerce or inquire for more information at the Electronic Commerce Division. Department of Business Development Tel. 0 2547 5959 Hotline 1570 or www.dbd.go.th #SuperDBD

Go To Lead