Ms. Supara Sriboon, Director of Domestic Business at CPF, revealed that this collaboration between CPF and Nai Ouan Yentafo combines the strengths of a leading food brand with a Thai street food entrepreneur to elevate a legendary menu item and make it more accessible to consumers nationwide. We are using high-quality ingredients such as CP shrimp dumplings combined with an original recipe sauce, along with innovative Frozen Concept production and packaging that helps maintain the taste and quality of the food as close as possible to the original restaurant. This collaboration not only provides consumers with more choices but also supports the sustainable growth of Thai SMEs.

Charoen Pokphand Foods Public Company Limited (CPF) has partnered with Nai Ouan Yentafo, a Michelin Street Food restaurant, to launch “CP x Nai Ouan Yentafo Dry Yentafo Noodles,” developing a legendary menu item from the Sao Chingcha area into a ready-to-eat meal to meet the needs of modern consumers who desire convenience, quality, and an accessible taste experience in their daily lives.

This collaboration reflects CPF's "Local to Mass" strategy, combining CPF's strengths in food innovation, production technology, and nationwide distribution network with the unique flavors of Thai street food vendors who have a strong consumer base. By selecting high-quality ingredients, such as CP shrimp dumplings and original sauce recipes, and developing a frozen packaging concept that effectively maintains quality and taste, popular menu items can truly expand from "local specialties" to "products readily accessible to a wider consumer base."

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