Mr. Sunthorn Chaksukan, Managing Director of CPF Restaurant and Food Chain Co., Ltd., said that The Most Future Brand award is a success in collaboration between customers, business partners, and all franchise operators, in line with Five Star’s commitment to developing franchises for sustainable growth. We also emphasize the creation of quality food and care about packaging that reduces environmental impacts, and develop franchise models that meet the needs of modern business plans to promote the management of the Five Star brand to be strong and stable.

Five Star continues to develop the brand to be in line with consumer behavior in the digital age by increasing the potential of online platforms and expanding e-commerce channels to allow customers and franchise partners to access products and services more conveniently, and develop franchise models in line with modern business trends. Currently, Five Star has 10,000 branches worldwide, divided into 5,000 branches in Thailand and 5,000 branches abroad, covering the Philippines, Myanmar, India, Vietnam, Cambodia, Bangladesh, Pakistan, Malaysia, and Laos, under the concept of 'Sustainable Franchise Model', growing ethically and with social responsibility.

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