Mr. Charunpoj Rujirasophon, Chief Executive Officer, Domestic Business, S. Khon Kaen Foods Public Company Limited, stated that consumer behavior has clearly changed, especially among younger generations who seek snacks that offer good taste, convenience, and nutritional value. At the same time, they place greater importance on brand experience and feelings. Therefore, building relationships with consumers is no longer limited to advertising; it must involve creating experiences that make consumers feel involved with the brand across all channels. "Entre is positioning itself as more than just a protein snack; it's a brand integrated into the lifestyle of modern consumers, encompassing deliciousness, fun, and health consciousness. We prioritize connecting consumer experiences from online engagement to offline activities, fostering long-term brand loyalty," he said.

For this year's brand communication, S. Khon Kaen has appointed "Tle – Matiman Sriboonruang" and "First One – Wannakorn Ruangrat," actors from DoMunDi, as brand ambassadors to reflect Entre's modern, fun, and accessible image to younger consumers. This will be further enhanced through marketing activities that allow consumers to interact directly with the brand. In terms of products, Entre continues to innovate. Most recently, it launched new flavors and Limited Edition flavors in collaboration with Tle and First One, which are now available in the market. This aims to diversify its High Protein Snack product line and cater to consumers seeking new consumption experiences. The "Entre Meet & Chips: Replenish Protein, Enjoy Chips with Tle & First One" event is part of a brand experience strategy that connects online campaigns to real-life experiences. Lucky winners had the opportunity to chat, play games, and participate in activities with the presenters in a friendly and warm atmosphere, reflecting the brand's commitment to building relationships with consumers through tangible experiences.

Mr. Charunpoj concluded by saying, "We believe that a strong relationship between a brand and consumers isn't built through a single communication, but through consistently creating positive experiences at every opportunity. Thank you to Tle, First One, and all our customers for supporting the Entre brand and participating in this event."

Tle and First One expressed their delight at being a part of the Entre brand and S. Khon Kaen Foods Public Company Limited, and for meeting fans closely through this event. They also invited everyone to participate. Experience the delicious taste of Entr?e protein snacks and follow the brand's activities and updates on the Entr?e Protein Snack fan page to stay informed about special events and new experiences.

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