K PLUS, a leader in digital financial management platforms, has enhanced the user experience by revamping the app based on feedback from over 25 million users. This move advances its status as a "Trusted Financial Platform"—one that truly "understands your financial management needs." A wide range of products and services—including transactions, savings and investments, loans, and credit cards—have been organized to be clearly visible, easy to find, and smooth to use. This makes financial management and planning simple, convenient, and perfectly suited to every stage of life.

Dr. Pipatpong Poshyanonda, President of Kasikornbank, stated that this K PLUS update marks a significant step in elevating the customer's digital experience under the concept of "Understanding Your Financial Management Needs." The process began by listening to customers and studying their actual usage behaviors, which are diverse and constantly evolving. The Bank utilized insights from over 25 million users to develop an experience that better meets individual needs.

This update represents another major milestone in evolving K PLUS into a "Trusted Financial Platform"—a hub that connects all of a customer's financial needs in one place. It encompasses everything from transactions, savings, investments, insurance, credit cards, and loans to planning for financial goals at every life stage. The aim is to create a personalized, accessible experience that addresses customer needs at any given moment, while reinforcing K PLUS's role as the number one digital financial platform trusted by customers for their daily financial management.

Customers will experience this new interface under the concept of... “Understanding your financial management needs” – K PLUS has been revamped with reorganized functions and an updated design that makes key information clearly visible, easy to find, and convenient to use across all products and services. For transactions, customers enjoy faster access to frequently used services—such as accounts, credit cards, loans, investments, and insurance. Product functions and information are organized for easy access right from the home screen, featuring customizable “K PLUS Widget” shortcuts and a redesigned transfer slip that highlights the amount and key details for easy verification. Beyond domestic transactions, K PLUS supports international money transfers and cross-border QR payments covering over 70 countries, while also consolidating comprehensive travel tools through the “K+ Go Inter” feature.

Regarding savings, investments, and insurance, the app offers a comprehensive suite of financial products and services. Customers receive news and product information tailored to their interests at the right time, catering to every financial goal and lifestyle. Options range from systematic goal-based saving via the K-ePocket savings account to wealth building through the K PLUS Global Savings account—which supports multi-currency savings and high-interest opportunities—and USD-denominated gold investments directly within the app, as well as gold savings in both THB and USD through leading gold shop partners. Additionally, customers can monitor their overall financial picture and set investment goals in one place, while also accessing life insurance products. ...and non-life insurance products that cater to diverse needs.

Credit cards and loans offer greater convenience for self-managed financial products via K PLUS—covering credit cards, personal loans, home loans, and auto loans. Users can apply for credit cards and personal loans with rapid approval results, register for various campaigns (shopping, travel, dining, health), check and redeem K Points, and easily manage spending preferences—such as toggling online spending on/off and adjusting credit limits or personal details—directly from their profile or product pages.

Furthermore, K PLUS tailors the user experience to individual lifestyles and preferences through a wide selection of themes, allowing users to adjust image intensity as desired. KBank Private Banking and KBank THE WISDOM clients enjoy exclusive, specially designed themes that reflect a user experience attentive to both financial needs and individual identity. The Bank also ensures continuous customer support via the K-Contact Center, available 24 hours a day; customers can make free internet-based calls directly through K PLUS, facilitating easier access to assistance and financial management.

To accommodate an increasingly comprehensive and diverse range of financial products and services, K PLUS has revamped its user experience under the concept of "Clear View, Easy Find, Smooth Use," enabling customers to access and manage their finances with greater convenience. The new version of K PLUS is being rolled out in stages: starting with Huawei users on September 21, 2026; Android users on September 25, 2026; and iOS users on September 29, 2026, with the update expected to be available to all users by October 7, 2026. Customers should update or download the app exclusively via Huawei AppGallery, Google Play Store, or Apple App Store; KASIKORNBANK has no policy of sending links or QR codes for app downloads under any circumstances. For further information, please contact the K-Contact Center at 02-888-8888, or view additional details, limitations, and conditions at https://www.kasikornbank.com/th/kplus.

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