BAAC Family LINE Of FUNcial
KASIKORNBANK announced the nine-month of 2026 net profit of Baht 40,635 million.KBANK continues to operate the business through the execution of K-Strategy 3+1 and Productivity.
The Bank for Agriculture and Agricultural Cooperatives (BAAC) has unveiled the development direction for "BAAC Family: LINE Of FUNcial," based on the concept: "Everyday Companion – Making life easier, as if a friend is right by your side." This initiative aims to elevate the "BAAC Family" LINE Official Account (OA) beyond a mere communication channel. It is designed to help users save money, stay safe (from threats), engage meaningfully, and access useful resources. It serves as a hub connecting information, news, financial services, exclusive benefits, knowledge, and content tailored to people's lifestyles—standing by their side and growing with them through every stage of life.
Mr. Paisan Hongthong, Executive Vice President of the BAAC, stated that the bank is advancing the "BAAC Family" LINE Official Account into a "LINE Of FUNcial" platform. This transformation turns the bank’s communication channel into a "One-Stop Service Platform," consolidating information, news, financial products and services, benefits, and digital offerings in a single location. This allows the public to access accurate, up-to-date information and utilize the bank’s services conveniently and rapidly through a platform already familiar to their daily lives. This concept shifts the role of "BAAC Family" from a simple information source to that of a "friend"—one that offers guidance, provides alerts against threats, and supports decision-making during critical moments. The term "FUNcial" blends the concepts of "Fun" and "Financial," making financial topics and cybersecurity awareness—often perceived as complex—more accessible, engaging, and easy to understand, ensuring they can be practically applied to everyday life with confidence.
Furthermore, to extend this concept to the general public... To reach the younger generation, the Bank for Agriculture and Agricultural Cooperatives (BAAC) has partnered with the T-Pop boy group PERSES from GMM Music, appointing them as "Friends of the BAAC Family." They will serve as guides, opening doors to information, news, and value that goes beyond mere entertainment. They invite young people to get to know and utilize the "BAAC Family" LINE Official Account in their daily lives—offering financial literacy, cybersecurity awareness, and other useful services. The content is presented in a friendly, accessible tone that resonates with users' lifestyles, reinforcing the BAAC Family’s role as a companion that grows alongside the public at every stage of life. Under the concept "Everyday Companion: Making Life Easier, Like Having a Friend by Your Side," the BAAC offers a range of features designed to help users SAVE, stay SAFE, stay ENGAGED, and access USEFUL tools:
* **SAVE:** Stay informed about the Bank’s various products and utilize financial management tools, such as income and expense tracking, as well as account activity notifications via "BAAC Connect."
* **SAFE:** Protect yourself from scammers with fraud-alert features developed in collaboration with the Cyber ??Crime Investigation Bureau (CCIB). Users can easily access accurate information, verify the authenticity of news, and check phone numbers, bank account numbers, or websites directly within the BAAC Family chat (via the "Check on Chat" feature).
* **ENGAGE:** Participate in the "BAAC Family: Touching Hearts, Collecting Moments – Year 2" campaign, where customers can join in the fun through various features on the BAAC Family platform, such as downloading free stickers. Or, check the daily weather to earn points and redeem them for rewards.
? "Super Useful": Our weather-checking service provides daily, weekly, and monthly forecasts, helping you accurately plan your work or manage your agricultural produce. You can also stay updated on agricultural commodity prices through our crop price-tracking service.
Follow the "Friend of BAAC Family" campaign—featuring the group Perses—starting today. For the latest news, information on products and services, and more, connect with the BAAC via our official channels: LINE (BAAC Family), Facebook (¸¡Ê BAAC Thailand), TikTok/Instagram/X (@baacthailand), our website (www.baac.or.th), or by calling the BAAC Contact Center at 02 555 0555.
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