Property Perfect moves forward with horizontal projects, targeting 3 billion baht, expects relaxation of LTV criteria to 'emphasize' luxury housing projects, innovative houses from Japan that are earthquake-resistant, launches ready-to-move-in home campaign "Beautiful, choose" 25 projects, 'reveal' 8-storey condominium buildings at affordable prices

Mr. Wasan Srirattanapong, Chief Business Development Officer, Property Perfect Public Company Limited, revealed the operating plan for the second quarter that the company will focus on marketing to stimulate sales from horizontal projects, which are the company's main products and were not affected by the earthquake. It is expected that there will be more customers looking for horizontal residences, while the relaxation of the housing loan (LTV) criteria, which will start from May 1, 68, will be another factor that will help expand the customer base who want to buy a second home.

In the second quarter, the company set a sales target of 3 billion baht, focusing on aggressive marketing with high-end housing projects that still have high purchasing power at present. To achieve sales from projects in the upper segment of 1,500 million baht, including the Perfect Masterpiece project, which is preparing to open a new model home in the Krungthep Kreetha area, the Lake Legend Bangna-Suvarnabhumi and Chaengwattana projects, which have lakeside mansions, and the Bella Del Monte Khao Yai vacation villa project, which aims to close sales of Phase 1 and launch Phase 2 pool villas within the second quarter.

"Including the luxury home "Signature" in the Krungthep Kreetha, Ramkhamhaeng and Sukhumvit 77 areas, which is a joint venture project with Sekisui Chemical, Japan, which is a home that fully utilizes technology and innovation from Japan, such as air filtration systems, dust protection, heat protection systems, adjusting the temperature to make the home cool and comfortable, soundproof wall systems, and most importantly, it is a home that uses a steel structure that can withstand earthquakes of up to 7 Richter, which is expected to be a product that will receive more interest," said Mr. Wasan.

The company is also preparing to launch a new ready-to-move-in home campaign, "Beautiful Choice," to support customers who want a ready-to-move-in home but still want to change some materials to better suit their lifestyle. Customers can change the materials Including the house color and garden design and can move in within 3 months in the Perfect Place, Perfect Park and Modi Villa projects, totaling 25 projects, both in the areas of Chaeng Watthana, Ramkhamhaeng, Krungthep Kreetha, Sukhumvit 77, Ratchaphruek-Rattanathibet, Rangsit, expecting to generate sales of 1 billion baht. In addition, it is preparing to open phase 2 of "Market Avenue Chaeng Watthana-Ratchaphruek", a commercial building project on Thai Chamber of Commerce Road, to receive growth in the area from the expansion of Chaiyaphruek Road in front of the project to 10 lanes, which has been completed.

As for condominiums, from the recent earthquake, the company's projects were slightly affected. However, the company has inspected the safety of every building since the first day after the incident to build confidence for customers.

Most projects, or 23 projects, totaling 17,100 units, are 8-storey low-rise buildings, which are not affected. Currently, the company has 7 completed condominium projects that are open for sale, 4 of which are low-rise condominiums. The company has a plan to accelerate sales of the Yu Ruay Condo and iCondo Phatthanakan projects, which are low-rise condominiums at an affordable price. which is still interesting and in demand to generate cash flow for the company, with a target of condominium project sales in the second quarter at 400 million baht.

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