Property Perfect 'reveals' that in the second half of the year, it will make an offensive move in every segment, targeting the high-purchasing group, launching a new style of single-detached townhomes, joining the welfare housing project. The hotel business in the first half of the year, revenue grew by 14.1%.

Mr. Wongkorn Prasitvipat, Managing Director of Property Perfect Public Company Limited, revealed that in the second half of the year, the company will focus on increasing sales in every segment to push the operating results to grow, both with an aggressive marketing plan for specific customers with strong purchasing power to increase sales of high-end houses, developing new products to meet the needs of middle- and middle-upper class home customers, both new single-detached houses in the Perfect Place project in every location and new townhomes in the Metro Chaengwattana project, including organizing the Yu Ruay Condo and Modi Villa Townhome projects to join the welfare housing project for civil servants, state enterprise employees and the private sector.

It has received support from special welfare loans at low interest rates from financial institutions. To create opportunities for first-time homebuyers to own a home more easily, in addition to the current situation where the housing market is slowing down, financial institutions are still strict in considering housing loans and high interest rates, the company has collaborated with leading banks to support loans for single-detached house and townhouse customers in all projects with low interest rates to help reduce the burden of installment payments.

Performance results in the first half of 2024: In the first half of this year, the company had a total operating income of 4,827 million baht, divided into income from the real estate business of 3,261 million baht, the hotel business of 1,317 million baht, and the rental and service business of 249 million baht. Overall performance in the second quarter of 2024, the real estate business still had a growth rate, with income of 1,740 million baht, an increase of 14.4% compared to the first quarter, which had income of 1,521 million baht, while the hotel business in the second quarter had a decrease in income from the first quarter, which is normal for the hotel business as the second quarter is considered the low season for the Thai tourism industry. However, the total income for the first half of the year of the hotel business grew by 14.1% compared to the same period last year.

“In the first half of the year, the company had increased sales from projects on the Thai Chamber of Commerce Road. Which received good feedback, generated sales of over 560 million baht and continued demand as it is a location that is expanding into a large community, convenient to travel, connected to many routes, with complete facilities. We have a variety of projects to choose from, covering all needs at every price level," said Mr. Wongsakorn.

At the same time, the company was able to generate sales from luxury projects under the Perfect Masterpiece and Lake Legend brands, which are groups that still have high purchasing power. In addition, the company has expanded its customer base with three-storey luxury houses in the Vavilla and Penton projects, resulting in the group of high-end housing projects generating total sales of 1,770 million baht.

As for the group's hotel business, in the first half of the year, it grew from the same period last year. Hotels in Bangkok had an average occupancy rate of 70%, compared to 65% last year, resulting from the increase in the number of foreign tourists and from the upgrade of the meeting room service of the Westin Grande Sukhumvit Hotel, while hotels in the provinces had an average occupancy rate of 60%.

In the second half of the year, there will also be renovations to the meeting room on the Chao Phraya River at the Royal Orchid Sheraton Hotel, which will be completed in August and will be renovated in September, making it able to accommodate large-scale meetings. Revenue from the hotel business in the second half of the year is expected to grow. Due to the increasing number of both Thai and international conferences, this year's total income will increase by 10% from last year.

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AP Thailand Public Co., Ltd., the market leader for urban townhomes and twin homes with a promise of Cheevit Dee Dee Tee Lueak Eng Dai, led by Mr. Maytha Rakthum, Chief Business Group – Twin Home and Townhome, has shared sales success for the first half of 2024, revealing that the company continued to lead the industry with No. 1 sales and its market share for AP’s twin homes and townhomes was consistently the highest. The success also reflected existing demand for new residences in all segments among families, despite the challenging circumstances thanks to the strengths of AP’s portfolio of quality twin homes and townhomes known for their outstanding features in all aspects, its superior design, bold space functions where every area inside can be adapted by customers to perfectly suit real uses in all possibilities in response to all family needs.

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