Property Perfect reveals its 2025 plan, targeting sales of 11 billion baht, revenue of 10 billion baht, opening 7 new projects worth 9.6 billion baht, building on the success of the previous projects, adding new products and businesses, focusing on middle-income customers

Mr. Sanit Atthayanasakul, Chief Executive Officer of Property Perfect Public Company Limited, revealed the business direction in 2025, saying that the company is moving forward to strengthen its business and generate revenue growth with a variety of products that meet the needs of all consumer groups, both in existing projects, new projects, and new businesses. This year, the sales target is 11 billion baht, with 7.5 billion baht for horizontal projects, 1.5 billion baht for condominiums, and 2 billion baht for joint ventures.

The total revenue this year is estimated at 10 billion baht, divided into 7 billion baht from horizontal projects, 1.5 billion baht from condominiums, and 1.5 billion baht from joint ventures. There is a plan to launch 7 new projects with a combined value of 9.6 billion baht, consisting of 5 single-detached house projects with a combined value of 7.2 billion baht, 1 townhouse project with a value of 1.2 billion baht, and 1 commercial building project with a value of 1.2 billion baht.

The highlight of this year's new projects is the continuation of success with a new concept, whether it is the launch of a single-detached house project under the brand "Perfect Place", which is considered the company's flagship and the main income generator in 3 locations: Ratchaphruek 346, Ram Intra, and Krungthep Kreetha-Romklao. The launch of the "Market Avenue Chaengwattana 2" project responds to the growth of Thai Chamber of Commerce Road. A large community that combines projects from 8 leading real estate companies, with a combined value of over 30 billion baht, which is currently the fastest growing community in the Chaeng Watthana area. In addition, there is the “Bella Del Monte Khao Yai 2” project, which has invested in an additional hotel to add value to the project.

Experience from developing projects abroad will be used to make Khao Yai more well-known to both Thais and foreigners, including the launch of “Lake Legend Bangna”, after successfully generating sales of almost 2 billion baht. This year, a new format will be developed to be the ultimate 100-rai lakeside house to meet the demand of the premium market. In addition to ready-to-move-in products for both horizontal and condominiums, the company will also add ready-to-move-in houses in 3-6 months, which can change some materials for middle-income customers, to increase options that better suit their lifestyles. For the luxury product group, there will be additional cooperation with famous international schools in Chaeng Watthana, Ramkhamhaeng, Krungthep Kreetha, and Bang Na to expand the base of upper-level customers who want to send their children to study in international schools, both Thai parents and EXPATs who come to do business and work in high-level positions. This group is a group that has moved in for a long-term stay.

This year, the company will also expand into the home construction business, focusing on groups in which the company is an expert, namely mid-level houses starting from 5 million baht and up to high-end customers with high purchasing power. The company plans to provide services in the Bangkok metropolitan area and the EEC, 3 provinces, which are potential markets with good growth. It will highlight its strengths in quality construction experience, standards, and speed with a reliable prefabricated construction system. Entering the home construction market, in addition to being an opportunity to increase revenue from the home construction market, which last year was worth 211 billion baht, will also allow the company to have products covering both houses in projects and houses built to order on its own land.

In terms of financial structure, the company continues to focus on strengthening its financial position and aims to reduce its debt burden in order to keep the debt-to-equity ratio at 1 time this year, especially by reducing debenture debt. Last year, the company repaid 6.6 billion baht in debentures, starting in the first quarter of this year with a repayment of 2.65 billion baht. It also plans to repay another 3.7 billion baht in debentures due this year, with financial institution support and the gradual closing of sales of various projects, including “Yu Kiroro”, a condominium in Japan. The company closed sales of its last two penthouses, worth a combined 1.15 billion yen, in the first quarter and expects to close sales of two more condominium projects, Yu Ruay Condo and Metro Sky Wutthakat, in the second quarter.

The continued target of debenture debt reduction will result in the company having approximately 6 billion baht of debenture debt remaining, the lowest in five years, from the highest debenture value of 20 billion baht in 2020.

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