SENA is moving towards a “New S-Curve,” transforming from a real estate developer to a “Green Lifestyle Platform” with “SENA Green Auto” as a driving mechanism for the organization’s ecosystem, acting as both an electric vehicle dealer and a multi-brand EV platform.

Dr. Yui - Assoc. Prof. Dr. Ketsara Thanyalakpak, Managing Director of Sena Development Public Company Limited and Chief Executive Officer of Sena Green Energy Company Limited, stated, “Today, energy is no longer a distant issue, but a major cost of living. This includes rising electricity costs and fluctuating fuel prices. While many still feel that EVs are inaccessible and solar power is complicated, the problem isn’t just about ‘cars’ or ‘energy,’ but about ‘an unconnected lifestyle system.’ SENA Green Auto is therefore not just a dealer, but a platform that connects ‘cars, energy, and finance’ together.” "Enabling customers to use solar power to charge their EVs themselves, reducing electricity and fuel costs in the long run."

SENA has developed an ecosystem in the form of "The One Platform" for SENA residents, connecting homes, EVs, solar power, and financial solutions into a single system. "Kind Cash" serves as the financial mechanism, and "SenX" is a key piece connecting services, living, and energy management, enabling residents to control monthly expenses and manage energy costs efficiently in the long term.

At the same time, SENA is expanding to "The Open Platform" for general customers, allowing access to solutions for general homes, EVs, solar power, and finance, even if they are not SENA residents. "Kind Cash" is the main helper in designing suitable financial options, giving consumers easier access to a green lifestyle and real-world energy management in their daily lives."

Three business pillars drive the SENA Ecosystem, connecting "living, energy, and transportation" comprehensively:

1. Housing Business: With solutions covering all needs.

SENA focuses on developing affordable projects, reflecting real market demand, especially for those with income and credit limitations, while designing solutions to reduce barriers to homeownership. Through diverse options, coupled with "Kind Cash," a non-bank lending service provider that helps with financial planning, increasing the chances of home ownership, and in the second quarter, launching the "Car for Home" solution, allowing customers to use their cars as collateral to increase access to housing and restructure their financial burdens to better suit their lifestyles.

2. Solar Energy Business “SENA Solar Energy”

SENA Solar Energy has been developing its energy business for over 15 years, serving both corporate (B2B) and individual (B2C) clients with Solar + Battery + EV-Ready solutions that enable users to generate and use their own electricity, reducing long-term energy costs while preparing for future energy cost fluctuations.

The company provides a comprehensive service, from design and installation to operation and maintenance (O&M), along with quality guarantees and tax benefits up to 200,000 baht. The solar energy is designed to connect to both... “Systematic Living” and “Travel”

Currently, SENA has installed more than 1,500 solar rooftops, representing a total production capacity of over 100 megawatts. This reflects the potential to expand the energy business into the development of an ecosystem that concretely connects daily life.

3. Electric Vehicle Business “SENA Green Automotive”

SENA Green Auto acts as a multi-brand EV platform and distributor of electric vehicles, selecting models that best suit each customer group. Currently, it has three main brands: OMODA & JAECOO, LEAPMOTOR, and DEEPAL, along with comprehensive service centers and after-sales services, covering complete EV battery inspection and maintenance through standard service centers located on On Nut-Sukhumvit 75 Road.

It also offers an EV Total Solution where customers can purchase a car, install solar panels, and plan their finances in one place. They can also use solar power to charge their EVs themselves, reducing electricity and fuel costs, thus lowering expenses in the long run.

Including financial solutions such as trade-in of old vehicles or home financing to help reduce financial burdens. Making the transition to EVs easier, SENA Green Auto differentiates itself through three core pillars:

Easy – A one-stop shop for everything from solar vehicles to financing. Trusted – SENA's standards and comprehensive after-sales service. Smart Finance – Financial solutions that make EV access easier. This reflects the "Infinite Clean Energy Loop" concept, enabling homes to generate electricity for household use and eventually charge EVs.

The company views the "energy crisis" as not just a short-term situation, but a structural change impacting long-term living costs. Energy is not just a cost, but a determinant of future quality of life. With over 15 years of energy experience and the development of an ecosystem connecting homes, energy, and transportation, SENA is fully committed to becoming a Green Lifestyle Platform, laying the foundation to become a "Lifestyle Infrastructure Developer" that helps consumers control expenses and live sustainably in the long term, in line with its corporate vision of "Lifelong Trusted Partner."

Go To Lead