King Power collaborates with Butterbear to open a new KING POWER BUTTERBEAR branch at Don Mueang Airport, Domestic Departures. The store invites bear dads, bear moms, and travelers to enjoy happiness, cuteness, and sweetness before their journeys. The Don Mueang branch opens with a "Sundae Sweetheart" theme, reflecting the sweet and warm atmosphere of Butterbear's Dessert Parlour. Highlights include two giant Butterbear statues, cute photo spots, and Butterbear's mailbox where fans can write messages to Butterbear, creating special moments before starting their travels.

Another highlight of this branch is the availability of blue-label products, which can be purchased regardless of whether you have an international flight. The offerings cover both food and non-food items, along with exclusive products only available at the Don Mueang branch, including the "Buttery Sweetheart" drawstring bag, a special design in a Sundae Sweetheart theme, perfect for collectors and Butterbear fans. Following the earlier opening of a Butterbear branch at King Power Suvarnabhumi Airport, the Don Mueang branch marks another significant step in expanding the brand experience to an airport location.

In addition, King Power has opened SEEK ‘N KEEP CLUB, a multi-brand store featuring collectible lifestyle products, at Don Mueang Airport, 3rd floor, Terminal 2. It brings together popular characters from around the world, such as Monchhichi, Care Bears, Esther Bunny, and Disney, offering travelers iconic merchandise to add color and fun to their journeys. The launch of KING POWER BUTTERBEAR and SEEK ‘N KEEP CLUB at Don Mueang Airport invites travelers to experience joy and a unique pre-departure experience through a retail space that seamlessly blends cuteness, fun, and emotion, creating memorable moments from the very first step of every trip.

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