Mr. Narut Jiarasanong, Vice President of Advertising and Media at Major Cineplex Group Public Company Limited, revealed that this collaboration with CJ Foods is a strategic Brand Collaboration that leverages the strengths of both brands to create synergies. Major Cineplex Group focuses on expanding its ecosystem from cinema entertainment to creating innovative lifestyle community experiences such as BlueO Rhythm & Bowl and SubZero Ice Skating Club. Meanwhile, CJ Foods is using this opportunity to seamlessly connect premium Korean brands with entertainment activities for the younger generation. We are confident that the authentic Korean flavors combined with premium quality products from CJ Foods will enhance the fun and attract more K-Food and K-Pop lovers to BlueO Rhythm & Bowl and SubZero Ice Skating Club.

Mr. Wondal Son, CEO of CJ Foods Thailand, stated that this collaboration is a significant opportunity for CJ Foods to connect Korean culture through globally recognized authentic Korean food with lifestyle and entertainment through the strong ecosystem of Major Cineplex Group. This aligns with the behavior of modern consumers who seek delicious experiences coupled with fun in one place. We have brought our popular ready-to-eat food products under the bibigo brand to create easy-to-eat snacks for consumption during activities, adding a new dimension of happiness for consumers on every occasion.

Join us for an unforgettable Korean food and fun experience! Available from July 1, 2026 onwards at all 8 BlueO Rhythm & Bowl branches: Paragon, Major Cineplex Sukhumvit, Ratchayothin, Rangsit, Pinklao, Mega Bangna, Esplanade Ratchada, Esplanade Ngamwongwan-Khaerai, and all 3 SubZero Ice Skating Club branches: Major Cineplex Sukhumvit, Mega Bangna, and Esplanade Ngamwongwan-Khaerai.

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