KFC Thailand celebrates Chinese New Year in a unique way with the “KFC Break the Crisp Chinese New Year Festival” event, launching an exclusive “Whole Crispy Chicken” menu for fans to enjoy unique moments only available at this event. Held at the Samyan Tiger God Shrine, a popular landmark for those seeking blessings and good fortune every year, this year KFC broke away from traditional Chinese New Year celebrations and worship, adding crispness, fun, and creativity. They transformed the shrine into a trendy landmark perfect for photos and trendy content, making Chinese New Year something new – more than just a day for worship, but a creative day to celebrate with family, friends, and loved ones, to stroll around, pray, and create wonderful moments together.

This year, KFC Thailand transformed the Samyan Tiger God Shrine into the “KFC Break the Crisp Chinese New Year Festival” Experiential Space, mixing Chinese beliefs and culture with modern lifestyles and KFC’s signature crispiness to welcome the New Year. The highlight was the crunchy sound that elicited cheers from everyone at the event…” “Crispy Chicken Firecracker Sounds” – a creative idea stemming from insights into modern consumers who prioritize a fun celebratory atmosphere without noise pollution. Instead of traditional firecracker sounds, KFC’s signature “crispy chicken” sound is used, bringing good luck while simultaneously whetting appetites.

Another unmissable highlight is the “Whole Crispy Chicken Bucket,” a replica of the exclusive “Whole Crispy Chicken” menu item available only at KFC branches in The Up Rama 3, One Bangkok, and CentralWorld. This giant bucket contains a whole crispy chicken, delivering intense crunchiness that almost makes you smell the aroma – instantly igniting your appetite. You'll want to stop and snap photos, capturing this new version of Chinese New Year that’s both lucky, crispy, and creative, ready to share on social media and show the world that KFC is truly revolutionizing Chinese New Year this year! But that’s not all; KFC also offers a complete experience for those seeking good fortune, including a wish-granting zone with lanterns for attendees to write cards and wish for their desires to come true, followed by a fortune-telling activity. Enjoy the thrill of trying your luck! Those who get lucky draws are beaming, and those who don't get lucky can try again with positive energy. Many are whispering that this fortune-telling event was incredibly accurate and exactly what they wanted, eliminating the need for multiple spiritual practices. The good fortune doesn't end with prayers; it continues with delicious meals and the chance to win amazing KFC vouchers, adding color and excitement to the Chinese New Year atmosphere—fun, delicious, and memorable throughout the event.

For those who missed the “KFC Break the Mold Chinese New Year” event, don't worry! KFC is still bringing you good luck with a special menu item: the “Divine Chicken Bucket,” at a special promotional price starting from only 288 baht (regular price 511 baht). It includes a generous portion of your favorite items, perfect for sharing with the whole family, available at all KFC branches nationwide (except Don Mueang and Suvarnabhumi airports) during the Chinese New Year festival until February 16, 2026! Join in experiencing a different kind of Chinese New Year with KFC's breaking the mold this Chinese New Year by using the hashtag #KFC #BreakTheMoldChineseNewYear and stay updated on news and information. Find exclusive promotions from KFC on Facebook @KFCThailand, TikTok @KFCThailand, Instagram @kfcthailand and X @KFCThailand.

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