Major Cineplex Group, a global leader in entertainment innovation, continues to elevate the movie-watching experience with a significant collaboration with CJ 4DPLEX, a world leader in premium and immersive cinema formats. They are preparing to deliver a world-class experience with the highly anticipated superhero film, “Spider-Man: Brand New Day,” in the SCREENX system. This marks a global first with the exclusive “Shot for SCREENX” project, offering viewers an immersive 270-degree panoramic screen experience across three screens for over 80 minutes. This spectacular experience will be available exclusively at SCREENX theaters in Paragon Cineplex and Mega Cineplex.

The SCREENX screening of “Spider-Man: Brand New Day” marks a historic milestone in the global film industry, as it is the first film shot entirely in the “Shot for SCREENX” format. A collaboration between CJ 4DPLEX, Sony Pictures, and renowned director Destin Daniel Cretton, this project aimed to fully tell the story in every dimension of the visuals, creating an experience unlike any other cinematic viewing. This wasn't a post-production scaling; instead, key scenes were specifically designed for three-sided screen projection, utilizing top-of-the-line cameras like the Arri Alexa 265 and Sony Venice 2. From the film's approximately 136-minute length, the creators selected impactful scenes to be expanded onto the left and right screens for over 80 minutes, making viewers feel immersed in the action, swinging and soaring alongside Spider-Man in every fight scene and building climb.

Major Cineplex Group is continuously committed to importing world-class technology and projection systems to Thai audiences, catering to the lifestyle of movie lovers who seek a superior experience. Watching blockbuster films in a special cinematic system enhances the excitement and enjoyment of the movie. Therefore, it's not just about watching a film, but delivering the "ultimate entertainment experience" that cannot be obtained at home. Show your support for Peter Parker and experience the grandeur of Spider-Man: Brand New Day in SCREENX format at Major Cineplex Group theaters, the only theater brand in Thailand offering this experience. Available at Paragon Cineplex (293 seats) and Mega Cineplex (240 seats). Enjoy exclusive promotions and limited edition souvenirs available only to those who purchase tickets for the special SCREENX screening. Follow Major Group on Facebook for more details and to reserve seats, visit the Major App.

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