Mr. Patrick Byrne, Irish Ambassador to Thailand, and Pattaphan Ekahithanon, Marketing Director of TAP Trading, jointly opened the Guinness Time: St. Patrick’s Day Festival, reaffirming Guinness’ position as not only a world-class beverage brand, but also a transmitter of stories from important Irish festivals to people around the world, along with the drinking culture that has also been passed on to Thailand. In the Guinness Time: St. Patrick’s Day Festival, Guinness has highlighted the stories and charms of Irish culture, starting with the Art of Guinness zone, which presents Guinness Illumination, an artwork that reflects the brand’s story using the Visual Mapping technique, and the Live Painting zone by Thai artist Bully Boy, which combines Thai street art with contemporary art under the concept of “Let’s Celebrate Together,” presenting an interesting collaboration between the two cultures.

Another zone that cannot be missed is the Guinness Art Space, which allows attendees to participate in creating artwork through special lifestyle items, such as drawing a portrait on a Guinness glass, making a DIY keychain, or designing a shamrock scarf that can be designed in your own style. These souvenirs are created to provide an exclusive experience that can only be found at this event. In addition, there are many interesting activities in the event, such as the Guinness x Sculpture Photo Booth for capturing memorable moments, famous food truck brands that select special menus to match the festival atmosphere, and the highlight, Stoutie, which allows attendees to participate in unique artwork on drinks, making the celebratory night more special than ever.

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