Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., revealed that ICONSIAM, under the joint venture of Siam Piwat Group, Charoen Pokphand Group (CP), and Magnolia Quality Development (MQDC), is committed to becoming a world-class destination that can attract visitors from around the world to fall in love and be even more impressed with Thailand, and to make Thailand a destination that people around the world want to visit. Therefore, we have always placed importance on preserving various cultural traditions.

"This year is a very important year for the relationship between Thailand and China. Celebrating the 50th anniversary of diplomatic relations, ICONSIAM, together with our partners, is organizing an exhibition of masterpiece sculptures under the name "Lancang to ChaoPraya", conveying cultural beliefs from the Chinese River to the Chao Phraya River to celebrate the 50th anniversary of diplomatic relations between Thailand and the People's Republic of China, as well as exchanging Thai and Chinese cultures through world-class exhibitions. From January 15 - February 28, 2025 at River Park, ICONSIAM. This exhibition showcases the masterpiece sculpture Chubby woman with Dragon & Naga, a first-time collaboration between Thailand's National Artist, Professor Emeritus Preecha Thaothong, and the famous first-class Chinese artist, Mr. Xu Huangfei. The artwork represents the closer connection between the two countries, a complete cultural exchange between China and Thailand," said Mr. Supoj.

ICONSIAM has also joined hands with government partners, the Ministry of Culture, the Tourism Authority of Thailand, and the private sector, Kasikornbank, Muang Suk Siam, and Chinese associations, including the Teochew Association of Thailand, the Hakka Association of Thailand, the Guangxi Association of Thailand, the Hainan Association of Thailand, the Hokkien Association of Thailand, the Jiangzhe (Shanghai) Association of Thailand, the Yunnan Association (Thailand), and the Guangxi Association (Thailand), to jointly organize a celebration to welcome the Year of the Snake "ICONSIAM A PROSPEROUS CHINESE NEW YEAR 2025, a prosperous Chinese New Year. Celebrating the 50th Anniversary of Thailand-China Relations” from 24 January – 2 February 2025, transforming the Chao Phraya River into a festive atmosphere to welcome the New Year of the Snake, reaffirming ICONSIAM as a destination for people around the world for every festival.

“ICONSIAM has invested over 150 million baht to organize two important celebrations, starting in the first quarter with the 50th anniversary of Thailand-China diplomatic relations and the Chinese New Year celebration, which is expected to attract approximately 2 million participants throughout the 10 days of the event, aiming to increase spending within the shopping mall by 20% compared to the previous year,” concluded Mr. Supoj.

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