Missy Yang, Country Manager of Garmin Thailand, revealed, “Garmin began with GPS products for aviation and automotive use, and then developed and integrated GPS technology into people's daily lives, resulting in the world's first GPS fitness watch. We have since expanded into the outdoor, fitness, and health industries to cover a wider range of lifestyles and health needs. We believe that this commitment to relentless development over the past 36 years has earned Garmin the trust of consumers worldwide and led to its position as the market leader in Thailand. It's been nearly five years since Garmin officially opened its office in Thailand, and we've consistently received positive feedback from Thai consumers. In the first half of 2025, Garmin Thailand saw revenue growth of over 35%. Furthermore, data from Garmin Connect users shows that strength training activities in Thailand have increased the most, with a 40% increase in activity, followed by indoor cardio activities like Pilates and HIIT, which grew by over 15%. This reflects the continued growth of health trends in Thailand. To respond to this health trend and support future business growth, Garmin has decided to expand its manufacturing base. The company has established its first factory in Thailand in Chonburi Province, with production expected to commence in the last quarter of 2026. This will support Garmin's growth both globally and in Southeast Asia. This reinforces its vertical integration strategy, which involves Garmin managing the entire process, from engineering development, manufacturing, marketing, and service. This allows us to control the quality of the entire production line and enhance our ability to adapt to the rapidly changing industry and consumer behavior. Furthermore, this first factory in Thailand is being developed under international energy management standards (ISO 50001) by utilizing energy-saving technologies such as solar cells.

Suparat Charoonroj, Deputy Product Marketing Manager of Garmin Thailand, stated, “The health trend continues to grow in Thailand. In recent years, Thais have become increasingly interested in ‘Longevity,’ which has become a megatrend in Thailand. Longevity, in this context, does not only refer to longevity, but also to the quality of both body and mind. According to an article from Harvard Health Publishing1, genetics influences only about 25% of a person's lifespan, with the remaining 75% coming from lifestyle and personal health care. Smartwatch technology has become a crucial tool in tracking health status and helping users stay informed about their own bodies. At Garmin, we believe smartwatches can do more than that. This has led to the development of innovative technologies that take our smartwatches beyond data tracking to offer personalized insights and actionable recommendations, including exercise and behavioral improvements tailored to users' health goals and real-time data. This is like having a personal health coach, helping users improve their quality of life every day (Technology That Empowers Life).

In 2021, Garmin launched Sleep Score, a sleep quality scoring feature, marking the first step in measuring sleep quality through in-depth data. This continued development will lead to the launch of Sleep Coach in 2023, which shifts from simply tracking sleep data to providing proactive, personalized recommendations, helping users optimize their sleep behavior. Most recently, with the Venu 4, Garmin has introduced a new Sleep Alignment feature that analyzes users' sleep patterns to determine how well they align with their circadian rhythm, or the body's natural biological rhythms. This allows users to adjust their sleep schedule and daily routine for optimal sleep.

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