Max launched in Southeast Asia, Taiwan and Hong Kong with events in 7 markets: Indonesia, Malaysia, Philippines, Singapore and Thailand, as well as Taiwan and Hong Kong, with creative marketing campaigns showcasing a collection of blockbuster films, boundary-pushing series, iconic hits, inspiring true stories and family favorites for fans to experience and be a part of. Connecting with fans in each country through creative campaigns that connect with local cultures

Max celebrated the launch with a spectacular light and sound show in 7 markets, projecting scenes from Warner Bros. Discovery’s favorite brands and franchises, including Harry Potter, House of the Dragon, The Last of Us, Dune: Part Two, Godzilla x Kong: The New Empire, Aquaman and the Lost Kingdom and Barbie on key landmarks and buildings. You can watch the video here.

Viewers were invited to join the launch celebrations in each area, where fans in the Philippines were treated to The Last of Us and House of the Dragon themed Christmas trees, and enjoyed a magical Harry Potter Christmas tree countdown with James and Oliver Phelps, ending with a spectacular fireworks display. Fans in Thailand were treated to a giant Loi Krathong display, along with pop-up photo spots inspired by Barbie, Dune: Part Two, Friends and Harry Potter.

Max has also taken things up a notch by taking over and transforming spaces in train stations, public transportation, billboards and projection mappings across Southeast Asia, Taiwan and Hong Kong, transforming everyday commutes into Warner Bros. Discovery-inspired journeys.

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