Major Cineplex Group reaffirms its commitment to sustainable growth alongside environmental care, announcing a significant upgrade to its "Green Cinema" initiative. Launching on World Environment Day, June 5th, 2026, the group will discontinue or reduce the use of single-use plastic cups, switching to high-quality food-grade paper cups for carbonated beverages in all its branches nationwide. This aims to deliver an environmentally friendly entertainment experience in every aspect. Major Cineplex Group has continuously strived for sustainability in society and the environment through its "Green Cinema" project for the past 10 years, promoting responsible resource use and minimizing environmental impact through waste management, sorting, and recycling of consumer waste for maximum benefit. We believe sustainability begins with small changes in our daily lives. While we cannot completely stop using plastic, everyone can contribute to reducing single-use plastics. And choosing to use resources efficiently helps reduce the burden on the environment.

This switch to paper cups is another important step in the “Green Cinema” project, reflecting Major Cineplex Group’s commitment to creating a better future for society and the environment. This is achieved by switching to food-grade paper cups, made from virgin food-grade pulp and free of bleaching agents, in all Major Cineplex Group cinemas nationwide. It is expected that this project will help reduce the use of plastic cups by up to 6 million cups per year.

Previously, Major Cineplex Group has transitioned to environmentally friendly technologies at all service points in its cinemas, such as using biodegradable straws made from bio-based materials at beverage and popcorn counters, and implementing environmentally friendly Laser Projector technology in its cinemas. This reduces waste from traditional xenon bulbs, saves 5,114,088 kW of electricity per year, and reduces emissions. Carbon dioxide emissions are reduced by 2,966,171 kg.CO2e per year. The paper cups to be served starting June 5th are food-grade 32-ounce paper cups, manufactured with a special leak-proof coating. They are safe, bleach-free, and environmentally friendly, featuring both corporate and licensed movie designs. Furthermore, Major Cineplex Group invites movie lovers with a green mindset to join in reducing the use of wood pulp paper. Customers who purchase movie tickets through the Major App will receive an M Coupon with a discount of up to 50 baht per seat for standard seats in standard systems at all Major Cineplex branches nationwide throughout June. ส่งความคิดเห็น

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