Mr. Vicha Poonvaraluk, CEO of Major Cineplex Group Public Company Limited, stated that hosting CineAsia for the fourth consecutive year in collaboration with the Tourism Authority of Thailand not only strengthens the Major Cineplex Group brand internationally but also serves as a crucial mechanism for elevating the Thai cinema industry to the global stage. He reaffirmed the concept of “Cinema Never Die,” emphasizing that watching movies in a theater remains an irreplaceable experience. CineAsia 2025 showcased the latest technologies and innovations in the film industry, including projectors, screens, sound systems, and trailers for films scheduled for release in 2026. It served as a vital platform for global entrepreneurs to exchange knowledge and foster business collaboration.

Thailand also stands out as a regional travel hub with comprehensive infrastructure, international service standards, diverse and beautiful tourist attractions, and high-quality food and accommodations. As a result, many international participants chose Thailand for their post-conference travel and relaxation activities. Creating added value for the tourism industry alongside the film industry, the “CineAsia 2025 RECEPTION NIGHT” was honored by the presence of Vicha Poolvaraluk, CEO, and Wisarut Poolvaraluk, Director of Corporate Strategy, Major Cineplex Group Public Company Limited, and Boonchai Asawaritprom, Director of Sales, Suntory PepsiCo Beverage (Thailand) Limited, who jointly presided over the event. Also in attendance were Prinya Pongcharoen, Director of International Public Relations, Tourism Authority of Thailand; Andrew Sunshine, President of Film Expo Group; Erika Seyman, Vice President of Film Expo; Sadanan Balenciaga; and numerous individuals from the Thai film and entertainment industry, both in front of and behind the camera. The event was well-attended by numerous celebrities, including BNK48, Purpeech, YourMOOD, Chalam Siam Pipatjaroenwong, James Pongsapak Rachaphon, Moa Naphat, Phum Phuriphan Thrapsangsawat, Ford Thitipong Sengngai, Porsche Thanathorn Charoenratanaporn, Watthanasumon Montri, Mrs. Global Thailand 2025, Sawankamol Rattanawutirat (4th Runner-up Miss Thailand 2025), and Panisara Damrongsongporn, at ICONSIAM Hall.

This event reinforces Major Cineplex Group's role as a leading brand in the film industry, not only driving business but also serving as a vital force in connecting the film industry, tourism, and global brands to jointly create sustainable growth for Thailand on the international stage.

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