The BAAC is moving forward with adding value to the 'PARARAKSA' brand, a healthy rubber product, through rebranding and repackaging, elevating the agricultural product to "Glam Agro."
Mr. Paisarn Hongthong, Deputy Managing Director of the Bank for Agriculture and Agricultural Cooperatives (BAAC), visited Smile Rubber Co., Ltd., a BAAC customer in Rayong Province, under the "Glam Agro" project. This project began with a group of rubber farmers who recognized the impact of fluctuating rubber prices on their incomes. They established the Ban Noen Sawang Community Enterprise Group to purchase natural rubber from local farmers and process it into various products under the Kaika (Kai Ka) brand, including latex pillows, mattresses, and meditation cushions.
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