SAM Moves Forward with Social AMC
SAM to launch the “Pay Off Debt Quickly, Move Forward” project on January 5, 2026, for borrowers with debts under 100,000 baht. This reflects SAM's new role as “SAM Social AMC” in resolving structural debt problems and helping people start a new, sustainable financial life.

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TAT Enlists Lisa as Amazing Thailand Ambassador
The Tourism Authority of Thailand (TAT) is moving forward with its collaboration with Lisa Manobal, a world-renowned Thai artist known for her roles as a singer, actress, dancer, and rapper, as the Amazing Thailand Ambassador. They are preparing to create a new "LISA Effect"

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Pruksa 'Proactively' Builds "Caring Homes for People with Disabilities"
Pruksa continues its "Caring Homes for People with Disabilities By PRUKSA" project for the 7th year, leveraging its housing expertise to transform dilapidated homes into safe, secure, and functional living spaces for people with disabilities seeking new opportunities in life.

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BMW's New, Stunning Motorcycle Model
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