The Office of the Insurance Commission (OIC) and the Bangkok Metropolitan Administration (BMA) have launched the INSURANCE STREET SENSE project at Bangkok Design Week 2026, showcasing the mascot “PITAK” to communicate insurance in a new way through community-identity art.
Mr. Chuchat Pramoonpol, Secretary-General of the Office of the Insurance Commission (OIC), revealed that the INSURANCE STREET SENSE project is one of the activities where the OIC is collaborating with the Bangkok Metropolitan Administration for the first time under Bangkok Design Week 2026. This annual design and art festival, held in Bangkok since 2018, aims to leverage the power of design and creativity to develop the city, communities, and the quality of life of its citizens. This year's event is held under the concept of S.O.S., reflecting the role of design in addressing challenges and risks in urban society. The OIC participated by integrating insurance and risk management concepts with street art in public spaces to communicate that safety and security are fundamental to sustainable urban development. This is another important dimension that helps to concretely implement the S.O.S. concept in the daily lives of the public.
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