Krungthai COMPASS Research Center assesses that foreign tourists are facing pressure from the severe contraction of the Chinese tourist market. It is expected that in 2025, there will be around 5.5 million people, recovering only 50% from 2019. However, there will still be support from the High Spending group of tourists, which will help support income from foreign tourists to be worth around 1.74 trillion baht, recovering 91% compared to the pre-COVID period. It is recommended to support funding for the production of foreign films or series in Thailand, which will be an important Soft Power ripple and a new opportunity for Thailand's tourism sector.

Dr. Supree Srisamran, Director of Krungthai COMPASS Research Center, revealed that the past 1-2 years have been challenging for the Thai tourism sector, which has had to face structural changes from the number of Chinese tourists, which used to be the main income group, showing signs of continuous and significant declines, and may only recover by around 50-65% compared to the pre-COVID period. But it is still supported by the growth of mass tourists such as Malaysia and India and the High Spending group such as Europe, Russia and Israel that help support income from foreign tourists to be worth around 1.74-1.95 trillion baht. This situation will inevitably affect entrepreneurs in the tourism industry supply chain.

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