The insurance industry, in collaboration with the Office of Insurance Commission (OIC), is launching a campaign promoting travel safety during the 2026 New Year festival under the concept of “Safe Trip Safe Life with Insurance.” Muang Thai Life Assurance emphasizes raising awareness of safety during peak travel seasons, believing that prevention coupled with appropriate insurance coverage helps mitigate unforeseen risks and provides peace of mind for the public during the New Year.

Mr. Sara Lamsam, CEO of Muang Thai Life Assurance, revealed that the company prioritizes raising awareness of safety during peak travel seasons, believing that prevention coupled with appropriate insurance coverage helps reduce risks from unforeseen events and enhances public confidence during the New Year.

SAM to launch the “Pay Off Debt Quickly, Move Forward” project on January 5, 2026, for borrowers with debts under 100,000 baht. This reflects SAM's new role as “SAM Social AMC” in resolving structural debt problems and helping people start a new, sustainable financial life.

The Tourism Authority of Thailand (TAT) is moving forward with its collaboration with Lisa Manobal, a world-renowned Thai artist known for her roles as a singer, actress, dancer, and rapper, as the Amazing Thailand Ambassador. They are preparing to create a new "LISA Effect"

Pruksa continues its "Caring Homes for People with Disabilities By PRUKSA" project for the 7th year, leveraging its housing expertise to transform dilapidated homes into safe, secure, and functional living spaces for people with disabilities seeking new opportunities in life.