FWD Life Insurance Underscores Insurance Companies That Are Different
Pawarisa Chumvikarn, Chief Image Officer, FWD Life Insurance Public Company Limited, revealed that “since the past year COVID-19 outbreak Causing changes in consumer behavior around the world Therefore, in order to communicate the FWD life insurance brand to its target audience and express the meaning of Celebrate living, the commitment and identity of the FWD Life Insurance brand, we conduct market research on the meaning of Celebrate living with a sample of 25 - 50 years across Thailand
And the answer that the definition of celebrating life in a new way of life or New Normal is to continue doing the little things that you like. And use this survey as the backbone to present this campaign's brand story. "
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