“AIA ELITE INCOME PRESTIGE (UNIT LINKED)”
AIA reinforces its leadership in the Unit Linked Insurance market for 16 consecutive years with the launch of AIA ELITE INCOME PRESTIGE (UNIT LINKED) - a new solution designed to provide opportunities for consistent income while offering long-term life protection for greater financial security.
Key highlights: This product addresses the limitations of traditional insurance plans in today’s low-interest environment, supported by an integrated ecosystem tailored to meet the needs of High-Net-Worth customers.
AIA Thailand continues its commitment to help Thai people build long-term financial security through its unit linked insurance. For more than 16 consecutive years[1], AIA has held the No.1 market share in Thailand’s unit-linked segment. Today, the company reinforces its leadership with the launch of “AIA ELITE INCOME PRESTIGE (UNIT LINKED),” developed under the concept of “Wealth-Life-Balance.” This new solution represents a significant leap forward for Thailand’s unit-linked market, introducing an innovative approach that integrates life protection with investment to support customers’ life planning, health needs, and financial goals.
This new product represents an innovation in both life protection and investment, designed to meet customers’ needs in life planning, health, and financial management—especially High-Net-Worth customers who require diverse financial solutions and seek differentiated investment opportunities. In collaboration with AIA Investment Management (Thailand) Limited, AIA has developed a fund structure that provides the opportunity to earn income from the very first year, helping customers put their money to work and supporting them in achieving sustainable financial security.
Ms. Chalida Nakornchai, Chief Marketing Officer of AIA Thailand, said “As the long-standing leader in the unit-linked insurance market, we continue to see strong growth potential in this segment. Unit-Linked products have become an increasingly important tool for customers seeking effective financial planning solutions. Toward the end of last year, we introduced AIA ELITE INCOME PRESTIGE (UNIT LINKED) nationwide through the strength of our agency force, and we received an exceptional response from both agents and customers.
“This new product represents the latest evolution of our unit-linked offering, combining innovative life protection with advanced investment features. It stands as AIA’s flagship product for 2026, reflecting our commitment to helping our customers move forward with confidence—toward a future of greater wealth, stability, and long-term security.
“Importantly, AIA ELITE INCOME PRESTIGE (UNIT LINKED) represents a new innovation that truly differentiates itself in the market. It is designed with a customer-first philosophy—built on helping customers maximise the potential of their savings and create greater income opportunities. The product offers several outstanding features, including:
• Opportunity to receive long-term income starting from the first year
The first unit-linked insurance plan in Thailand that offers the opportunity to earn investment income through the AIA Global Active Income Fund (AIA-GAIF)—an Auto-Redemption fund that employs a multi-asset income-generating strategy, managed by experts at AIA Investment Management (Thailand).
• Easy access with no health concerns
The first unit-linked insurance plan in Thailand that requires no medical examination and no health questionnaire[2].
• Maximise investment potential for greater income opportunities
AIA’s first unit-linked plan with regular premium payments that come with zero policy administration charges on the basic premium[3] allowing customers to invest more effectively.
• Pay premiums for only 5 years and enjoy lifetime coverage
Simple financial planning with premium payments for just 5 years, while receiving lifetime coverage up to age 99 (or as long as the fund value is sufficient to cover policy charges). Eligible for customers aged 15 days to 70 years, with premiums starting from THB 500,000.
• Long-term value through investment growth with a Performance Bonus
Receive a Performance Bonus[4] of 0.25% of the fund value of the basic premium from the 10th policy year onwards
• Enhance legacy value for your loved ones
Ensure your assets are passed on as intended with a death benefit equal to 110% of total premiums paid or the fund value plus 10% of total basic premiums paid—whichever amount is higher, ensuring maximum benefit for customers.
“This product is particularly well-suited for High-Net-Worth customers who require financial solutions that can address a wide range of needs. This includes executives who wish to maintain a high-quality lifestyle as a reward for their success; business owners who are preparing to step back while still wanting their wealth to continue working for them—and eventually be passed on to the next generation; as well as parents who aim to secure their children’s future education by letting their money work harder to help protect against unforeseen risks in the years ahead”
Ms. Chalida added, “Beyond offering products that meet our customers’ needs, AIA also provides excellent services from more than 3,400 AIA Elite Advisors—professional financial planning experts who are ready to support every step of our customers’ financial journey. Customers also receive access to our exclusive Legal Advisory service, offering preliminary consultation from AIA’s partners to help customers manage their assets effectively, ensuring a smooth and secure transfer of wealth to the next generation. In addition, members enjoy the privileges of the AIA Prestige Club, including lifestyle, travel, health, and more—enabling them to live a more secure and enriched life.”
Mr. Sukkawat Prasurtying, Chief Executive Officer of AIA Investment Management (Thailand) Limited, said “To deliver the right financial solutions for customers of AIA ELITE INCOME PRESTIGE (UNIT LINKED), AIA Investment Management (Thailand) has developed a dedicated investment innovation through a specially designed fund called the AIA Global Active Income Fund (AIA-GAIF). This fund aims to generate consistent cash flow for investors through an Auto-Redemption mechanism[5], supported by AIA Stewardship—our investment approach that focuses on selecting high-quality global funds and diversifying across multiple income-generating asset classes. These underlying funds are chosen for their strong track records, sustainable distribution capabilities, and consistent dividend payouts, helping customers enjoy regular cash flow while progressing toward their long-term financial goals.
“This year marks the beginning of our sixth year in operation. Over the past five years, we have consistently ranked among the Top 5 asset management companies in Thailand, and in 2025, we closed the year with over THB 1 trillion in assets under management (AUM)[6], positioning us as the fourth largest in the industry[6]. We are also proud of the international awards we have received, which underscore our commitment to excellence in asset and investment management—and our dedication to delivering sustainable long-term returns for AIA’s unit-linked policyholders.
“AIA Investment Management (Thailand) will continue to innovate, leveraging the global capabilities of AIA Investments and our world-class fund management partners to address the evolving financial needs of Thai people. By combining our investment expertise with the strength of AIA Thailand—one of the country’s leading life insurers—we remain committed to helping customers achieve better financial well-being and a more balanced life in every dimension.”
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