Generali Thailand emphasizes its business driving force under the "LIFTTIME PARTNER 27: DRIVING EXCELLENCE" strategy, achieving total premium income of 16.1 billion baht, a 22% growth. The company is accelerating its pursuit of excellence by strengthening three pillars: distribution channels, customers, and people, to create sustainable growth amidst global challenges such as geopolitical risks, inflation, economic volatility, and health risks.

Mr. Arch Colmi, CEO of Generali Thailand Group, revealed that throughout 2025, the focus will be on laying the foundation for long-term growth by strengthening distribution channels, developing products and services with a focus on customer experience, and developing its people, with the goal of creating quality and sustainable long-term growth. As a result, Generali Thailand experienced significant growth last year compared to 2024, with total premium income (GWP) reaching 16.1 billion baht, a growth of 22%.

This success stems from the strength of its core business portfolio and sales channels, particularly the bancassurance channel, which saw robust growth with an 87% increase in first-year premium income (SFYP). The group employee benefits channel rose to third place in the market, reflecting the value and strength of the company's outstanding offerings. The agency channel enhanced the quality of its professional agents, with a 14% increase in the number of MDRT-qualified members. The direct business channel ranked fifth in the market, reinforcing the growth of direct customer solutions. Digital channels are a key driver of future growth, with the GEN 365 digital platform serving over 600,000 customers. Furthermore, the company recently expanded its retail broker channel by collaborating with leading brokers nationwide to broaden its market reach. And to expand the customer base even further.

Currently, the group serves more than 1.6 million customers through a multi-channel distribution network that seamlessly connects all service channels, reflecting a commitment to providing convenient and responsive customer experiences at every touchpoint. At the same time, the overall brand satisfaction score (Relational Net Promoter Score – RNPS) has consistently ranked number one for the fourth consecutive year, reinforcing customer confidence and trust. This aligns with the record-breaking satisfaction score in claims service, along with the Best Claims Management Insurance Company award at an international level, confirming the company's efficient claims management standards.

Mr. Arch continued, “For 2026, we expect another challenging year. Insurance companies need to consider the continuously changing global context, including geopolitical risks, inflation, and economic volatility. This has led consumers to place greater importance on managing health and financial risks. Therefore, Generali Thailand has prepared to further develop its business strategy by strengthening three main pillars: upgrading sales channels through the use of digital technology to increase operational efficiency (Digitalization), empowering partners with seamlessly connected digital sales tools, and…” Generali Thailand is implementing process transformation based on understanding and empathy towards its distribution partners, a customer-centric approach, and product customization to comprehensively meet customer needs.

In terms of service, Generali Thailand is elevating its standards to Best-in-Class under a Customer First strategy, placing trust and care at the heart of every interaction. This commitment is reflected in a comprehensive digital ecosystem that facilitates seamless communication, user-friendly self-service, personalized experiences, faster workflows, proactive communication, and omnichannel service. Furthermore, AI is being integrated into the claims processing system, expected to increase accuracy and speed up service by up to 40%.

To unlock the potential of its workforce in the AI ??era, Generali Thailand continues to strengthen its foundation for sustainable growth by investing in its People, a key driver of organizational excellence. This includes developing AI capabilities and cross-functional skills, ensuring employees possess the right skills and mindset to thrive and succeed in a digitally driven work environment.

Finally, Generali Thailand is committed to creating long-term value for all stakeholders (Sustainability Initiatives), conducting business with consideration for the benefits to society and communities. Through a collaborative project with the United Nations Development Programme (UNDP), the company aims to empower MSMEs in Thailand to grow sustainably and enhance their ability to cope with risks. Furthermore, the company...

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