Krungthai-AXA Life Insurance reaffirms its position as a leader in the life and health insurance industry, committed to supporting Thais. The company has made critical illnesses a national agenda through the launch of the new product "CI 123: Complete Coverage for All Critical Illnesses." The company has also appointed Chompoo Araya and her sister Abigail as new presenters to help communicate the importance of self-care before critical illnesses occur. This initiative also shifts the Thai perspective from treating too late to starting prevention and providing coverage from the start. The company is ready to provide coverage for Thais, enabling them to live better lives, aligning with the company's ultimate goal of standing by everyone's side and caring for them forever.

Mr. Natthapisit Krutkrongchai, Chief Executive Officer, stated, "We prioritize critical illnesses and have made this a national agenda. Statistics indicate that Thailand faces significant health challenges related to critical illnesses. According to the National Cancer Institute, Each year, approximately 140,000 new Thai cancer cases occur, and approximately 83,000 die, representing 60% of the population, or an average of 227 deaths per day. This figure is quite high. Furthermore, the average Thai life expectancy is 78 years, while the healthy life expectancy is 65-70 years, reflecting a health life expectancy that is approximately 10 years shorter than the normal life expectancy. We urge everyone to become more mindful of their health and to delay the aging process and maintain good health. We encourage Thais to adopt three principles: 1. Physical Health: Take care of themselves by exercising, getting regular annual checkups, and eating a nutritious diet. 2. Financial Health: Financial planning to help when we're sick. 3. Mental Health: Taking care of our mental health is crucial because it allows us to live productively. All of these are foundations for quality physical and mental health. Good physical health and planning will also contribute to good mental health.

The company has therefore developed the CI 123 product to address this growing need, offering comprehensive coverage for critical illnesses and meeting the needs of a diverse customer base, including salaried workers, families, and independent workers seeking comprehensive critical illness coverage from pre-incident to advanced stages.

This product features the following: Coverage for up to 123 critical illnesses, covering all common diseases, specialized illnesses, and often overlooked conditions such as cancer and tumors, respiratory diseases, cardiovascular disease, and brain diseases. Coverage from the pre-onset stage, no need to wait for a critical illness to develop, with pre-onset critical illness coverage. Coverage for critical illnesses under special conditions, covering advanced procedures or complex treatments using advanced medical technology. Coverage for emergencies and crises resulting from both emerging diseases and serious accidents.Furthermore, this product development aligns with the company's core policy of prioritizing customer satisfaction.

Ms. Bupphawadi Owararin, Chief Marketing Officer, added, "The company has reinforced its "CI 123: Complete Coverage for All Critical Illnesses" product lineup through a new commercial campaign featuring Chompoo Araya and Abigail as presenters, representing the new generation of health-conscious families who believe that good health can lead to a long life. Furthermore, Chompoo is a leader in healthcare." With a clear goal on the path to Health and Longevity, along with little Abigail, she reinforces the meaning of "Live Long," which is not just about longevity, but about living for the people we love.

The commercials inspire health care to various groups of people through images of people taking steps to take care of themselves. They simply count "1, 2, 3, and get started," whether it's running or eating healthy. This reinforces the idea that it's never too late to start taking care of yourself. However, life still presents uncertainty, so we must protect and provide health protection from serious illnesses from the start with CI 123, a comprehensive, comprehensive coverage for all serious illnesses from Krungthai-AXA Life Insurance, which is always ready to provide coverage, care, and support for our valued customers."

Furthermore, the company has launched various public relations campaigns to raise awareness of the importance of serious illnesses. These include an advertisement atop the Baiyoke Tower, one of the tallest buildings in Thailand, and digital out-of-home advertising in various areas in Bangkok and major cities nationwide to promote CI 123 products, starting November 1st. The CI 123 commercials were also released on various media, including television and in movie theaters. Nationwide out-of-home media, radio, print media, and online media will be available starting November 8th. You can also follow the Dance Challenge activity on TikTok: @krungthaiaxalife and ongoing health activation activities throughout December 2025 and the first quarter of 2026. The company has also partnered with Jones Salad to create a special smoothie recipe exclusively for Krungthai-AXA Life Insurance called "Switch To Healthy," a menu that will make you forget you're healthy. This healthy menu is available at all Jones Salad branches from today until December 31st.

To further promote the importance of serious diseases and support the CI 123 product advertising campaign, the company is providing a 300-baht budget for related research projects to the National Cancer Institute.

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