PRUKSA 'Attack' New Marketing
Mrs. Supatra Paopiemsub Pruksa Holdings Pcl., Said, "In the first half of the year, the company had total sales of 24,376 million baht.Bt19,282mn in net profit and Bt2,426mn in new projects. 26 new projects worth Bt19.9bn have been launched, with 42 new projects launched in the second half.
Totaling 41,500 million baht, with several high-profile projects in the premium segment. The Value Sathorn, "Passorn Bangna - Ring Road" "The Pravacy Chatuchak, "and" Prueksa Ville Ramkhamhaeng - Ring Road ", using a new marketing strategy that emphasizes quality and facilities in the project. Make a difference Products to suit each customer. It also increases the proportion of digital media used to reach the target audience. In addition, the townhouse group is aiming to maintain the townhouse market.Continuous It will expand to other provinces in major cities and in the EEC area.
The company has also added three new sales channels: "Brokers", which will help to reach more international condominium clients."B2B" offers special discounts to partnerships with Flora. At present there are 1,314 affiliated companies (including affiliates). In the first half of the year, there were sales of two channels.
This represents 28% of total sales. And another channel of sales is the Pruksa Member focused on the Flora introduced the buyer. The advice is given.
Special privileges under specified conditions. Over the past 47% of the customers recommended to buy flora housing. And more importantly, we have a large customer database of over 1 Millions of data will help reach different customers. Stay in the database to drive better sales.
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