Mr. Poonpong Naiyanapakorn, Director-General of the Department of Business Development, Ministry of Commerce, revealed that he is extremely pleased to assume the position of the 31st Director-General of the Department of Business Development, a home with which he has been associated for over 30 years and has played a part in building its strength. Upon assuming the position, he sees numerous opportunities to develop the organization for growth, ready to provide services to the public and the business sector with greater convenience and speed, meeting the needs of users at all levels. He also aims to drive the organization towards becoming a key mechanism for elevating Thai businesses to be modern, strong, and competitive at the international level. He has outlined 8 urgent missions to comprehensively enhance services and develop entrepreneurs. These include:

1) Improving digital services. Currently, the Department is fully equipped with online business registration and information services. However, we will continue to develop and improve the user experience and functionality for greater ease of use.

2) Connecting business data for all sectors to ensure convenient, secure, and up-to-date access and utilization. This back-office work will connect legal entity data with the systems of both public and private agencies. This will help reduce business costs, including travel, paper use, and speed up business operations. Importantly, we will promote the use of business data for further analysis to create economic value, facilitate policy analysis, and mitigate business risks. This will enable the government to determine appropriate and targeted development strategies.

3) Promoting the potential of SMEs to meet the needs of businesses, particularly those in the wholesale and retail sectors, restaurants, health and beauty, family businesses, and elderly services sectors, which align with the urgent policies of the Minister of Commerce (Mrs. Suphajee Suthumpun). We will accelerate the development of entrepreneurs to keep up with current market conditions and integrate with relevant agencies to promote back-end system development by incorporating technology into business management.

4) Increasing entrepreneurial income through online trading by expanding channels and opportunities for e-commerce, both domestic and international, creating opportunities for small businesses to diversify their marketing channels, enabling them to create engaging content and sell their products/services online. We will also expand cooperation with various online sales platforms to support Thai entrepreneurs.

5) Recruiting accountants to promote good corporate governance. This is another important mission, as accountants oversee the accounting for partnerships and companies. Maintaining accounting standards and adhering to good governance principles will help. This will clearly indicate the business direction and build investor confidence. We will provide accountants with support and convenience, promoting training and developing accounting professional standards, and creating digital accounting tools to provide businesses with qualified online assistants.

6) Facilitate foreigners conducting legal business in Thailand. Foreign investment is key to national economic development. In addition to attracting investment capital, it also transfers in-depth skills related to new technologies to Thai businesses, enhancing specialized expertise for Thai entrepreneurs. Therefore, facilitating and providing legal advice, investment procedures, streamlining various processes to reduce steps and speed up licensing, and enhancing business transparency are essential priorities.

7) Strictly prevent and suppress illegal businesses. The Department will fully enforce the law within its responsibility and integrate cooperation with relevant agencies to create a business system that is trustworthy and fair to Thai entrepreneurs. We will also continue to aggressively prevent and suppress businesses that violate the law, including cracking down on the use of foreign nominees as shareholders, illegitimate corporate accounts, and forging corporate documents.

8) Modernizing regulations and regulations to facilitate business, improving services in line with the modern business environment and reducing duplication and complexity. We also develop mechanisms to support entrepreneurs to adapt quickly, with the goal of unlocking the country's potential and ensuring that Thai business laws are modern, transparent, and internationally competitive."

These eight urgent missions are crucial guidelines for elevating the Department of Business Development's operations to meet the needs of entrepreneurs and the modern economy, particularly in the digital era and the creation of an ecosystem that supports Thai entrepreneurs' sustainable growth. The Department of Business Development is ready to immediately implement these missions to build confidence and enhance Thailand's image as a country with a modern, transparent, and internationally competitive business system," concluded Director-General Poonpong.

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