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Hot News: “Central Department Store” takes on the summer battle by organizing “Central Summer Fest”
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“Central Department Store”
takes on the summer battle by organizing “Central Summer Fest”

Natthira Bunsri, Chief Executive Officer Department store group of Central Retail Group revealed this big campaign that “Definitely the high season in Thailand this summer. that includes the Songkran festival Children's summer break And it is a time when foreign tourists stop by to visit Thailand. Central Department Store is preparing to organize the Central Summer Fest campaign and bring together fashion partners to take everyone to search for new items and organize promotions and activities for 3 full months starting in March. Until May, supporting the purchasing power that will occur both at the department store and other shopping channels. on every platform We expect that all the fun will help the overall sales of the fashion department grow by 15% after the campaign ends.”

Thapida Norapanlop, Managing Director of Omni Channel Product Management Department Central Department Store Group of Central Retail said, “As we all know, the beginning of the fashion business of Central Department Store. It was caused by Khun Tiang Chirathivat importing magazines from abroad in order to keep Thai people updated on new fashion trends. This is considered to be a revolution in the fashion industry of Thailand to be more colorful. Continuing to import ready-made clothing from abroad. Opening the fashion market in Thailand as the first and continues to expand its portfolio of fashion products Now we have over 1,000 brands, both Thai and foreign brands. We support the Thai designer brand space at the THAI THAI zone, including our special collection of products like Central Edition, and we never stop importing new brands. Selected from all over the world to increase options for customers to tap into new customer markets. Especially Korean fashion which is currently very strong Most recently, we imported the Samo Ondoh bag brand, officially opening for sale at Central Department Store for customers to shop now without having to wait for pre-orders. which sells very well And we will have new brands. Continuously coming in in the 2nd quarter.”

The Central Summer Fest campaign brings together fun from both the retail industry and Vintage art and music circles that will take fashionistas to search for chic clothing items. In the style that is you Flagging as a summer destination that allows everyone, every gender, every age, to have fun shopping at the fashion department with 3 strong points, including 1. The No.1 Fashion Destination, continuing the fashion empire that customers have accepted and treasured. Trust in choosing the best brands to present. Selected products from every category Complete and covering all styles of customers with the concept of Contemporary Fashion on a total area of more than 245,000 square meters (sq m) from 27 branches nationwide. Ready to present fashion products that are trendy and available to shop only at Central Department Stores such as Moschino, Vivienne Westwood, Maje, Sandro, Samo Ondoh, Staccato. During the summer, outstanding products sell well and win the hearts of customers. The first 5 categories are: 1. Clothing category. such as T-shirts, jeans, 2. Shoes category, including casual sandals, 3. Accessories category, such as glasses, 4. Underwear-swimsuits, and 5. Colorful fashion watch category.

As well as pleasing shoppers with the Summer Market that will collect famous brand products for convenient shopping in one place. Whether it is cosmetics, women's clothing, swimsuits, shoes, bags, women's accessories, home decorations and gadgets such as Shisedo, Tomford, Weekend begin, Sue, Fitflop, Havaianas, Stuff factory, Passa, Pearly Bath, Phoneticsymbol, Happening & Co. .,Samo ondoh and Bang & Olufsen at 6 Central Department Store branches as follows: Central Pattaya Branch, 2nd Floor, Grand Hall Zone From 6 March – 31 March 2024

- Central Phuket branch, 1st floor, promotion zone, shopping center side From 6 March - 9 April 2024, Central Patong Branch, 1st Floor, Promotion Zone. From 6 March - 30 April 2024, Central at Central World Branch, 1st Floor, Event Arena Zone. From 8 March - 21 March 2024 Branch. Central Ladprao, 1st floor, Grand Hall zone From 12 March - 25 March 2024, Central Chidlom Branch, 3rd Floor, Young Sport Zone, from 22 March - 24 April 2024

2.Your Source of Inspiration and Enjoyment besides the full range of brands at Central Department Store It also stands out in creating shopping emoticons. On the window display of the Central Department Store, it is like a mirror reflecting various trends in the world, stimulating viewers to come up with new ideas. endlessly, and for this Central Summer Fest, the Central Department Store is decorated with bright colors, including green, red, blue, and pink, using recycled materials that are friendly to nature to transform the mall as always. Decorated in a cheerful, friendly tribal style. At the same time, Central Department Store also joins in collaboration with “Made by Legacy” and “Spotify” to combine music with fashion and create a special summer playlist for customers to listen to and chill, including Join in the fun with interactive activities. Where customers come to look in the mirror, then AI will create a playlist to match your dressing style. Add moments of happiness by sharing the fun on social media together through the hashtag #CentralSummerFest. You can join the fun event on March 22, 2024 - March 26, 2024 in the Event Arena zone, 1st floor, Central at CentralWorld. It is expected that there will be at least 10,000 customers per day.

3.The Best Offers with Engaging Gamification Special throughout the campaign, Central Department Store offers exclusive promotions with discounts up to 50% on participating products. Ready to carry leading brands in circulation to compress the best value deals. And when shopping for 2,000 baht, customers will immediately receive a digital currency coupon worth 100 baht. And when shopping for 20,000 baht, receive even more with a cool, limited edition premium fan to cool off. In addition, it will reduce the cost. Top players with The One points receive an additional 12.5 discount.

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