Ms. Anongwi Choorat, Chief Marketing Officer of CPF, revealed that CPF is committed to creating innovative, healthy foods made from quality and environmentally friendly ingredients. As a leading brand in plant-based protein products, MEAT ZERO reflects the balanced eating concept of modern consumers seeking healthy, delicious, and sustainable alternatives. Therefore, the vegetarian festival is an ideal time to encourage Thais to enjoy merit and take care of their health with delicious, nutritious, and affordable plant-based protein. The company reinforces its commitment to delivering healthy and environmentally friendly food by inviting Thais to enjoy merit during this year's vegetarian festival with MEAT ZERO, a quality plant-based protein product under the concept of "Eat Well, Get Well, Eat Good Protein from Plants," reflecting food choices that are both good for the body and good for the planet. This year's vegetarian festival presents an important opportunity for the MEAT ZERO brand to expand its communication beyond traditional vegetarian and vegan consumers to health-conscious consumers seeking a wider range of protein options. This eliminates the need to completely abstain from meat, a growing consumption trend in Thailand and around the world.

The MEAT ZERO brand was born from CPF's vision to develop healthy foods while reducing environmental impact. This technology, developed by the company's food scientists and international experts, creates a texture similar to real meat. The company uses environmentally friendly legumes such as soybeans and peas, which are high-quality, easily digestible protein sources, low in saturated fat, and cholesterol-free. This response to the "less meat, but less delicious" trend reflects the current consumer behavior, which shows people are increasingly prioritizing health and seeking healthier foods and increasing the variety of protein sources in each meal. CPF is committed to developing MEAT ZERO as another option for quality protein that is delicious, easy to consume, and suitable for all lifestyles. In celebration of this year's vegetarian festival, MEAT ZERO launches new formulas in its ready-to-cook meals: plant-based minced meat, plant-based pork belly, and plant-based tender chicken breast. These formulas have been enhanced for added nutritional value, fortified with vitamin B12, iron, and zinc, and utilize avocado oil, rich in healthy fats, and natural color from beetroot. While maintaining its high protein, fiber, and 0% cholesterol qualities, MEAT ZERO also offers new ready-to-eat menu items and snacks, such as stir-fried Moroheiya vegetable noodles with spicy sauce, vegetarian chicken burgers with spicy mayo, and crispy mushrooms with spicy powder, catering to the convenience and nutritional needs of modern consumers. MEAT ZERO's packaging is 100% recyclable, contributing to a sustainable environmental impact. Consumers can enjoy the benefits of MEAT ZERO today at 7-Eleven and leading supermarkets nationwide, as well as online via the 7-Eleven app, Shopee, and Lazada.

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