KBank aim “K-Strategy 3+1 and Productivity”, the Bank continues to develop trusted and innovative financial solutions for customers both in Thailand and across the ASEAN+3 region.

Ms. Kattiya Indaravijaya, Chief Executive Officer of KASIKORNBANK, said, “Receiving Euromoney’s award for Thailand’s Best Bank for the second consecutive year is a great honor and a powerful encouragement for us to remain steadfast in our commitment to continuous development, despite ongoing changes and challenges. This success reflects the dedication and collaboration of everyone in the organization who adheres to the K-Strategy 3+1 and Productivity, which emphasizes balanced, efficient, and sustainable growth.

We believe that leveraging technology to its fullest potential not only enhances operational efficiency but also enables us to deliver services that precisely meet customer needs. Over the past 80 years, customer trust has been our driving force, and we will continue to innovate to ensure ‘Progressive Move That Takes You Further’ with strength and sustainability.”

The K-Strategy 3+1 and Productivity is an operational plan and business objective that KBank has been continuously implementing since 2024, focusing on balanced and efficient growth. It consists of three core strategies: reinvigorating credit performance; scaling capital-lite fee income businesses; and strengthening and pioneering sales and service models to deliver value-based results.

The K-Strategy +1 involves new revenue creation for medium and long term. In 2025, the Bank will place more emphasis on its Productivity Strategy, which leverages advanced technology and artificial intelligence (AI) to enhance operational productivity, cater to customers' lifestyle needs, and deliver a more seamless and secure service experience.

Euromoney, a leading global financial magazine, has announced the results of the Euromoney Awards for Excellence 2025. The awards, now in their 30th year, recognize outstanding banks and financial professionals worldwide. Today, the program is regarded as one of the most prestigious and highly trusted accolades in the global financial industry. In 2025, more than 600 banks from around 100 countries submitted entries for consideration. From these entries, Euromoney named KBank as Thailand’s Best Bank for 2025, marking the second consecutive year the Bank has received this recognition. The award reflects the Bank’s success in implementing the “K-Strategy 3+1 and Productivity” , which has strengthened its financial performance and reinforced its leadership in digital innovation for retail customers, enabling the Bank to operate with resilience amid Thailand’s economic challenges.

This achievement underscores KBank’s consistent leadership across multiple dimensions of financial services, including: #1 in Digital Banking Services in Thailand, #1 in Mutual Funds (by assets under management), #1 in Private Banking (by number of customers), #1 in Credit Cards (by spending volume), and #1 in Brand Net Promoter Score. Additionally, K PLUS, the Bank’s mobile banking platform, is the most widely used in Thailand with more than 23 million users, supporting more than one-third of the country’s total online transactions.

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