The BAAC is moving forward with adding value to the 'PARARAKSA' brand, a healthy rubber product, through rebranding and repackaging, elevating the agricultural product to "Glam Agro."

Mr. Paisarn Hongthong, Deputy Managing Director of the Bank for Agriculture and Agricultural Cooperatives (BAAC), visited Smile Rubber Co., Ltd., a BAAC customer in Rayong Province, under the "Glam Agro" project. This project began with a group of rubber farmers who recognized the impact of fluctuating rubber prices on their incomes. They established the Ban Noen Sawang Community Enterprise Group to purchase natural rubber from local farmers and process it into various products under the Kaika (Kai Ka) brand, including latex pillows, mattresses, and meditation cushions.

The company's outstanding health and safety features, ergonomic support, free from allergenic chemicals, and environmental friendliness have earned it market acceptance, and BAAC has provided support. This includes funding, management, business networking, enhancing knowledge in innovation and marketing, particularly developing attractive, modern, and valuable product packaging and imagery to compete in the premium market. This includes expanding the business through the New Gen Hug Hometown project, rebranding to become a leading agricultural SME entrepreneur under the PARARAKSA (Pararaksa) brand.

Furthermore, our latex mattresses, meditation cushions, and back cushions have received ISO9001:2015 certification, A-Product Premium standard, and Thai innovation registration, including patents. Currently, the PARARAKSA brand generates over 600,000 baht in monthly revenue and is distributed to four countries in Asia. The company aims to further develop health-related latex products incorporating Smart AI technology, such as integrating health sensors into latex mattresses for the elderly. We are also collaborating with the Bank for Agriculture and Agricultural Cooperatives (BAAC) on innovation development, marketing, and export, as well as establishing the PARARAKSA brand as a globally recognized Thai health brand. "Those interested can view product details and inquire for more information at Facebook SmileRubber or the Line Official Account @ParaRaksa," said Mr. Paisarn.

The BAAC (Bank for Agriculture and Agricultural Cooperatives) launched the "Upgrading Agricultural Products to Glam Agro Products" project to promote knowledge, marketing, and innovation, elevating farmers into "new-generation entrepreneurs" with competitive potential, creating jobs and careers in the community, and further developing community products into high-value agricultural products that meet the needs of modern consumers. BAAC is ready to support customers with knowledge in three areas: 1. Value-added creation, supporting farmers and community enterprises in developing agricultural products through rebranding, repackaging, and innovative processing processes to ensure products are of high quality, differentiated, and meet the needs of modern consumers. 2. Business networking, promoting farmers and entrepreneurs to create marketing opportunities through business matching to expand product sales to markets with high purchasing power, both domestically and internationally.

Formulating trade partnerships with networks of agricultural institutions, cooperatives, and the private sector. 3. Enhancement of community capabilities and strengths by encouraging young smart farmers to participate in the development of high-value agricultural products, creating jobs, generating income, and sustainably expanding the grassroots economy. For fiscal year 2025, the BAAC is promoting the creation of over 12 Glam Agro brands nationwide, covering a wide range of products, including processed fruits, herbs, health drinks, processed rice products, and rubber products. Over 800 farmer households and community enterprises have already participated in the project, increasing the value of agricultural products by an average of 2-3 times. In addition to increasing farmers' incomes, the project serves as a key mechanism for strengthening the grassroots economy and propelling the country towards becoming "premium agriculture" that can compete in the global market.

Go To Lead