Bangkok Life Assurance boosts physical and mental well-being through the "Caring Meals: Filling Lives with Hope" initiative, partnering with The Mirror Foundation to sustainably improve the quality of life for the elderly and vulnerable groups.

The initiative creates opportunities and restores human dignity for the elderly, the homeless, psychiatric patients, and vulnerable individuals striving for self-reliance through The Mirror Foundation’s "Jang Wan Kha" (Hire Me) project. Employment signifies more than just income; it represents a chance to regain self-sufficiency and reintegrate into society. The project fosters employment by offering diverse tasks tailored to individual capabilities—ranging from cleaning and sorting waste or electronic materials to kitchen work and heavy lifting or moving items.

Ms. Oranart Nachapong, Executive Vice President of Marketing Strategy and Customer Management at Bangkok Life Assurance Public Company Limited, revealed that the company has expanded upon its core concept of "Care" to drive social contribution activities through the "Caring Meals: Filling Lives with Hope" project. By supporting The Mirror Foundation’s 2026 annual health check-up event, the company provides nutritious meals to workers in the "Jang Wan Kha" project and local vulnerable groups, energizing those dedicated to working and caring for themselves. Beyond health monitoring, access to adequate and appropriate nutrition is a fundamental factor that empowers individuals to continue working and living their lives.

This activity was led by executives and the Public Relations and CSR team, alongside Bangkok Life Assurance staff. Bangkok Life Assurance participated in distributing food and beverages to event participants. Mr. Sittaphon Chuprachong, Head of the "Street Patient" Project and the "Jang Wan Kha" (Hire Me) Project at The Mirror Foundation, received the donation at Mirror ART, The Mirror Foundation.

Bangkok Life Assurance places great importance on conveying care through something simple yet meaningful: a meal. Nutritious food not only energizes the body but also supports quality of life and provides encouragement to those striving to work, build a livelihood, and achieve self-reliance. For this event, Bangkok Life Assurance provided freshly cooked, hygienic, and nutritionally balanced meals to over 550 participants and staff members. This initiative reflects the company's commitment to prioritizing health alongside the creation of employment opportunities, particularly for the elderly.

The menu was carefully selected with a focus on hygiene, nutritional value, and ease of consumption. It included 650 sets of Riceberry rice with minced chicken breast stir-fried with holy basil and a boiled egg; 550 servings of clear-broth noodle soup; 600 portions of ready-to-eat fruit; and 600 bottles of drinking water. These provisions ensured that participants and staff enjoyed a satisfying meal, fueling them for their work and daily lives.

“Bangkok Life Assurance believes that good health and access to opportunities are the essential foundations for a happy and sustainable life. The ‘Caring Meal: Filling Life with Hope’ project was organized based on the concept of ‘care’—a value we have consistently strived to deliver to society.” "This provision of nutritionally balanced meals not only helps restore physical energy following the health check-ups for participants in the ‘Jang Wan Kha’ (Hire Me) project and other vulnerable groups, but also boosts morale. It lets everyone know that society stands with them and offers constant encouragement, helping them maintain good health, improve their quality of life, and move forward with stability," said Ms. Oranad.

The Mirror Foundation and Amorn Medical Clinic collaborated to organize an annual health check-up event—aligned with the Bangkok Metropolitan Administration’s policy to provide free health screenings for one million people—offering risk screening and basic health assessments to participants of the "Jang Wan Kha" project and vulnerable individuals in the surrounding area.

"The Mirror Foundation’s 'Jang Wan Kha' project aims to create employment opportunities for the homeless, the elderly, individuals with mental health conditions, and other vulnerable groups who are ready to work. Currently, the project supports approximately 400 individuals, 68% of whom are elderly. They perform various tasks suited to their individual capabilities. Given their continuous work, healthcare is vital; we organized this annual check-up to monitor each person's health status effectively and use the data for ongoing care, ensuring they can work and look after themselves while maintaining a good quality of life," said Mr. Sittaphon.

The health check-ups covered blood analysis, blood sugar and lipid levels, as well as liver, kidney, lung, and heart function. The resulting health data will assist the Foundation’s case managers in systematically planning, monitoring, and facilitating further medical treatment. By taking into account each individual's health status and limitations, the care provided extends well beyond the day of the check-up itself. ...but also paves the way for continuous, long-term care.

Reflecting a commitment to building a sustainable society, the "Caring Meals: Filling Lives with Hope" initiative goes beyond merely providing delicious food. It embodies Bangkok Life Assurance’s steadfast dedication to standing by the community, promoting well-being, and creating opportunities for vulnerable groups to become self-reliant, move forward with stability, and truly achieve a better quality of life.

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Generali and the World Bank Group (WBG) have today signed a Memorandum of Understanding during the Annual Meetings of the WBG and the International Monetary Fund in Bangkok, built on a shared commitment to mobilise private capital, strengthen resilience and expand targeted insurance and investment solutions across emerging markets.

The collaboration aims to advance emerging markets investment solutions as well as relevant insurance offerings. For investment, Generali and the WBG will cooperate to create investable opportunities that can help channel institutional capital towards frontier and emerging markets while meeting Generali’s investment requirements.

For insurance solutions, initially focused on Asian markets, the partnership will focus on three priority areas: develop coverage options to match the needs of aging populations in line with the WBG’s Silver Economy Program, provide targeted support to the agricultural sector for climate and crop insurance, and strengthen disaster and climate risk protection. Furthermore, the parties will also cooperate to support risk pooling across the emerging regions, creating diversified and scalable structures for disaster-risk coverage and to design innovative risk-pooling mechanisms linked to climate risks.

Mr.Andrea Sironi, Chairman of Generali Group, said: “I am extremely proud to announce Generali’s partnership with the World Bank Group today, which reflects our shared commitment to strengthening resilience in emerging economies. These economies are playing a crucial role in global growth but remain disproportionately exposed to risks for which protection is insufficient. In an increasingly volatile world, insurance and risk-finance solutions are essential to helping households, businesses and governments manage risk more effectively while unlocking investments and supporting long-term growth. Together with the World Bank Group, we will combine our respective public and private sector expertise and capabilities to mobilise capital at scale and expand access to new solutions that foster resilience as well as sustainable economic development in a meaningful way.”

Mr.Ajay Banga, World Bank Group President, said: “Alongside stronger infrastructure and better policy, insurance can help protect development gains—and make the next investment possible. That is the opportunity for our partnership with Generali: bring long-term capital and risk expertise together with our country relationships, financing, and guarantees.”

Additionally, the partnership between Generali and the WBG will also focus on advocacy, thought leadership, policy dialogue and awareness-raising activities aimed at promoting a better understanding of the role of insurance in strengthening financial resilience and addressing protection gaps.

The partnership was announced at the margins of “Insuring Resilient Growth: De-Risking Investments and Creating Jobs”, an official event of the Annual Meetings organised by Generali and the Office of the Italian Executive Director at the World Bank Group, with the participation of Ajay Banga, President of the World Bank Group, and Alexander De Croo, Administrator of the United Nations Development Programme (UNDP).

Generali’s broader commitment to fostering sustainability and resilience In the Group’s “Lifetime Partner 27: Driving Excellence” strategy, sustainability is even more embedded into Generali’s core business and operations, aligning with the commitment to be a responsible insurer, investor, employer and corporate citizen. As part of this commitment, the Group has a strong focus on public-private partnerships and on using its expertise to support public bodies in fostering sustainability and resilience. This includes the multi-year partnership between Generali and UNDP to enhance the financial resilience of vulnerable communities, MSMEs, and global value chains to climate and other risks. Furthermore, Generali is also part of the Insurance Development Forum’s (IDF) Blueprint for Infrastructure Resilience Development with the aim to facilitate insurance sector investments in infrastructure that strengthen the resilience of vulnerable communities in emerging countries against climate change-related risks and other natural disasters. Earlier this year, Generali further announced its partnership with the United Nations Industrial Development Organization to support the Italy-funded EU Global Gateway flagship initiative to boost climate resilience, local value addition and regulatory readiness across East African coffee value chains, leveraging public and private solutions such as parametric insurance.

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