FWD Music Live Fest 4 #Extending the Songkran celebrations with a spectacular three-day Free concert in the heart of Bangkok.

The highly anticipated FWD Music Live Fest 4 #SplashTheFuninEveryMoment, presented by FWD Insurance, is back! As a pioneer in the insurance industry, FWD Insurance continues to drive brand engagement through its brand experience strategy, creating lasting recognition and fostering shared experiences that seamlessly integrate into people's lives and lifestyles. Targeting the younger generation, this festival extends the Songkran celebrations, offering attendees the chance to enjoy water festivities, experience live performances from top artists, and witness spectacular school bands take the stage to showcase their musical talents. Encouraging everyone to 'Celebrate living,' the festival features an array of engaging activities across three action-packed days. Join us from April 18–20, 2025, at CentralWorld Square, and be part of this extraordinary celebration!

Ms. Pavarisa Chumvigrant, Chief Marketing Officer of FWD Life Insurance Plc. ("FWD Insurance"), stated "FWD Insurance has successfully hosted three previous editions of FWD Music Live Fest, attracting over 14,500 attendees. This initiative is part of our ongoing effort to enhance brand recognition and engagement through our pioneering brand experience strategy, the first of its kind in the insurance sector. By incorporating music experience as a key engagement tool, we connect with audiences in an authentic and meaningful way. A recent YouGov study highlighted the effectiveness of this approach, revealing an 11%* increase in brand awareness among our target demographic following the third festival compared to the previous month. These insights reinforce our belief that music serves as a powerful medium to bring people together and create lasting connections with our brand."

"FWD Music Live Fest 4 #SplashTheFuninEveryMoment" stays true to its signature concept as a three-day, large-scale free concert in the heart of Bangkok. Featuring an electrifying lineup of Thai and international artists, the event also extends the festive spirit of Songkran with an expanded water-play experience. In addition, FWD Insurance continues to support emerging talent by providing a stage for school bands from across the country to perform alongside renowned artists. As one of Bangkok's must-visit Songkran hotspots, the festival promises an unforgettable celebration filled with music, energy, and excitement. We hope attendees will create joyful, fun-filled, and meaningful moments together with FWD Insurance," said Ms. Pavarisa.

"FWD Music Live Fest 4 #SplashTheFuninEveryMoment" will take place over three days, from April 18–20, 2025, at CentralWorld Square. Stay updated on event details through FWD Thailand's social media channels. Walk-in registration will be available on-site via QR code starting at 1:30 PM, with event entry opening at 2:15 PM. The concert will kick off at 3:00 PM onwards.

Get ready to experience renowned artists who will bring excitement and vibrant energy throughout the full three days, including:

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