Generali Life Assurance (Thailand) announced the success of the development of sales channels under the Agency RIGHT 2024 strategy.

Mr. Somsak Atsaseriphong, Chief Agency Officer (CAO), Generali Life Assurance (Thailand) Public Company Limited, said, “According to the adjustment of the Agency RIGHT 2024 strategy to promote and drive distributors to success, with the following key concepts: Right – Recruitment, recruiting the right new agents; Right – Infrastructure, establishing a strong back-end system; Right Growing Together, growing together in the right direction; Right – Habit, planning activities and working systematically; and Right Training Platform, organizing training courses to strengthen agents’ potential.

As a result, in 2024, Generali Life Assurance (Thailand) was successful in developing and building distributors, with outstanding achievements including the restructuring of sales benefits. (Compensation) that can create a stable and prosperous team. Supporting the creation of professional agents (Professional Agent) with the Million Dollar Round Table (MDRT) qualification, which is a world-class standard for professional distributors. Launching a new insurance innovation (GEN First Protect) to encourage Thais to start building insurance, health coverage, and cancer coverage more easily. In addition, there are activities to strengthen systematic work (Systematic Activity Management) and organizing marketing activities throughout the year to motivate distributors, such as Mini-Convention activities in Hong Kong and Japan, Annual Convention activities in Austria and the Czech Republic. At the same time, there was a congratulatory event and honoring the representatives who successfully achieved the MDRT qualification in Sanya (Hawaii of Asia), China. Mr. Somsak added that "Another thing that guarantees the success of using the Agency RIGHT 2024 strategy is setting a record for the highest number of new distributors (New Recruitment) in the past 3 years, with the number of new distributors increasing by 25% from the original. This new group of representatives all have a vision that is consistent with the company's drive to drive the growth of the agent channel to be stronger. By 2027, the number of agents must increase by more than 70%.

At the same time, Generali Thailand has also launched the "LION Financial Planner" project to support the promotion and development of new agents to become professional, full-time life insurance agents, and become financial planners who can be "Lifetime Partners" to provide sustainable and quality customer care services. We have prepared to develop innovative products and digital tools that meet the needs of customers and sales departments, and are ready to move forward with agents who have the same goal in providing quality services and creating value for customers continuously."

For those interested in applying to be agents with Generali Life Insurance (Thailand), you can study more details at https://generali.co.th/agency-service/#register

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