Ms. Chofa Yuktanan, Chief Marketing and Customer Management Officer, Generali Thailand Group, revealed that “From the success of the marketing operations under the Brand Campaign strategy last year with the “Compliment Gossip” commercial film series that tells the story of the identity of a world-class insurance brand from Italy that has been in business for 200 years, has high financial stability, and has been trusted by customers worldwide. By presenting an accessible format and content, which has been well-received, recognized, and talked about by consumers, Generali (Generali) is therefore well-received by consumers. Therefore, to reaffirm the success of the strategy, Generali Thailand has collaborated with Salmon House to produce a new commercial film series, “Dedicated The Series”, under the concept of “Dedicated to Insuring Your Love”, which will reflect the stories behind the insurance company in a virtual way, with Generali’s work philosophy and the “Customer FIRST” concept, because customers come first, telling the story of the brand’s true intentions and dedication to deliver the best products and services to Generali’s customers, with Lead actor Nut Nat Kitcharit and his friends helped convey the message.

The content of this commercial film series consists of 3 episodes, mixed with humor and sincerity to make it easier for the target group to access. Episode 1 “Dedicated” conveys the voices of Generali employees who are dedicated to finding new ways to provide service to customers. Episode 2 “Best in Class Claim Service” conveys the heartwarming stories of Generali Thailand customers in making claims that are convenient and fast. Episode 3 “Customer FIRST” emphasizes listening to the voices of customers. Every feedback will be used to develop services to provide the best care for customers.

Ms. Chofa continued, “The core of the Generali brand is “Protect Your Love” or “Insure Your Love”. This film series was therefore conveyed to reflect all of Generali’s dedication, with the main goal of always doing things for customers and dedication to developing and delivering the best service to customers. This sequel to the commercial series was therefore conveyed in a series format that is full of fun, warmth, and reflects.

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