Ms. Pavarisa Chumwikrant, Chief Marketing Officer of FWD Life Insurance Public Company Limited, revealed that FWD Life Insurance views “Celebrate Living” as everyone living life on their own terms, which is a core principle of the brand. This year, we are using the increasingly discussed and relatable issue of “generational differences” as a key element in presenting the meaning of “Celebrate Living” in a multi-generational society. The campaign, “Enjoy Every Moment of Life,” portrays the lives of people of different ages, each with different preferences, beliefs, and interests, demonstrating that regardless of generation, life can coexist. The campaign uses relatable situations in families and workplaces to show how people from different generations, with their diverse lifestyles, perspectives, and roles, spend time together, telling their individual stories. It shows that differences can coexist while maintaining individuality, communicated through online videos and advertisements.

Furthermore, FWD Life Insurance is expanding the campaign's communication... To increase awareness and create engagement through social media under the hashtag #JoyInEveryAspectOfLife, FWD Life Insurance collaborated with KOLs (Key Opinion Leaders) from various generations to convey the campaign's concept through their real-life perspectives and experiences. This reached audiences of all ages and reinforced the idea that no matter the generation, everyone can "joy" together. The "Joy In Every Aspect of Life" campaign is part of FWD Life Insurance's brand communication, which emphasizes diversity and holistic social context. It chooses to tell stories by understanding the real lives of people in diverse societies to open up perspectives on learning to live together with understanding, making differences a part of enjoying daily life.

"Celebrate living" builds upon the insight of the "generation gap" to communicate the concept of living together with understanding. It portrays the stories of people of various ages with different roles, lifestyles, and perspectives to encourage understanding that while differences are part of daily life, understanding is what allows everyone to "joy" together. The brand concept of the "Joy In Every Aspect of Life" campaign begins by addressing the issue of the generation gap and understanding the context of modern life, which is filled with the diversity of people from different generations, interests, and perspectives, even though each person grew up in dif

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