AIA Thailand, a leader in life and health insurance, launched the Club CI 2026 project, aiming to raise awareness and show care for Thais about the silent threat of critical illnesses (CI), especially non-communicable diseases (NCDs), the leading cause of death in Thailand*. This is achieved by enhancing the knowledge and capabilities of AIA's life, health, and financial advisors, enabling them to provide critical illness coverage nationwide. The project promotes critical illness coverage up to 10 million baht to meet rising medical costs, alleviating anxiety in case of unforeseen events and promoting better health and lives, in line with AIA's promise of 'Healthier, Longer, Better Lives'. Chubb Life Thailand also launched a new 3D Health Excellence advertising campaign in the health insurance market.

Alisa Simaroj, Chief Agency Officer of AIA Thailand, stated, “AIA prioritizes developing its agents' knowledge and abilities in planning and delivering coverage in life insurance, health insurance, and critical illness insurance, which is currently the number one cause of death in Thailand. Furthermore, the proportion of the Thai population with critical illness coverage is still very low.” We aim to promote widespread access to critical illness insurance for all Thais, ensuring adequate coverage for medical treatment.

Last year, we enhanced the knowledge, confidence, and sales-oriented environment for critical illness insurance among our agents, totaling 220 Captain CI representatives. These individuals collectively encouraged over 27,000 agents to participate in Club CI activities, and the number of participating agents continues to grow by an average of 19% per month. This year, critical illness insurance remains a key product that AIA prioritizes and strongly supports, serving as a core strategy through the Club CI program driven by regional agency managers and Captain CI 2026 nationwide. We are committed to three main approaches to empowering financial advisors and AIA life insurance agents to effectively serve their clients:

Providing insights and sales tools for Club CI-participating agents to build client confidence; enhancing knowledge through critical illness insurance expertise to deliver relevant information to clients via Captain CI; and offering exclusive benefits to clients. AIA wants all Thais across the country to receive the best and most appropriate medical care for sustainable health and well-being. For further information, please contact us. You can contact your service representative or the AIA Call Center at 1581.

Alisa Areepong, Chief Executive Officer, said, “For the past 25 years, Chubb Life Thailand has continuously strived to stand alongside our customers and Thai society. Today’s success reflects the trust our customers have placed in us, proving the confidence Thai people have in Chubb Life, and serving as a key driving force for our continued development to provide comprehensive protection in all dimensions – physical health, mental health, and financial security. This aligns with our promise to help Thai people live better lives sustainably.

On behalf of Chubb Life Thailand, we would like to thank all Thais nationwide for trusting us to care for your lives and health, as well as the lives of your loved ones. To celebrate this important occasion, the company has prepared various special activities for customers, agents, and business partners, coupled with continued innovation in products and services to meet the diverse and evolving needs of consumers today.”

“This year is another challenging year. The life insurance market is highly competitive, and consumer behavior is changing rapidly. We see these challenges as important opportunities to develop products and services that meet the true needs of each customer group. Understanding their behavior and lifestyles, and finding ways to best meet their needs, whether the illness is serious or minor, we are ready to walk together and provide guidance throughout the process. Today, customers don’t just buy insurance hoping to make a claim.”

"If they had a choice, they wouldn't want to be sick. Therefore, they don't just want protection; they want the best possible care and treatment for long-term health. Our product development focuses on creating differentiation by meeting individual needs, so that customers receive an experience and value that truly suits them," Alisa added.

In addition, the company launched the "3D Health Excellence" advertising campaign, featuring renowned actor and presenter Matthew Dean. This advertisement can be viewed on various online platforms including Facebook, YouTube, TikTok, LINE Official, and the company's website starting February 25th. Chubb Life Thailand celebrates its 25th anniversary. We plan to continue creating excitement in the insurance industry with a year-long anniversary communication campaign for customers, agents, and business partners, while caring for our customers and their families – a source of pride for us to stand alongside the Thai people. The company continues to deliver comprehensive coverage across all dimensions – financial, physical, and mental health – through products and services that meet every need, empowering customers to live confidently today and build a secure future," Alisa concluded.

Those interested in the new "3D Health Excellence" health insurance product and various activities from Chubb Life Thailand can find more details on the company's website.

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