“EGG ONE Platform” as a key to helping partners
transform digital marketing to Hyper-Personalization
Ms. Ratthee Charoenrattanaworakul, General Manager of MarTech Solution Business, EGG Digital Co., Ltd., said, “As a MarTech service provider and consultant for over 500 leading Thai brands, the company sees that currently, corporate customers want to upgrade their personalization marketing to Hyper-Personalization marketing to reach their target groups more specifically and organize marketing campaigns that meet their needs more. This is the origin of the development of a complete digital marketing solution through a single platform or EGG ONE Platform.”
Revolutionize digital marketing to Hyper-Personalization with EGG ONE Platform that combines 4 strengths in one place.Data Collection and Unifying Know your customers by collecting First-Party Data through CRM: 360 Customer Data Integration Connect customer data from all sources in one place to allow brands to know their customers in all aspects. Both in terms of demographics (Personal Profile & Demographic), product or service preferences (Product Preference), and purchasing behavior (Purchasing Behavior)
Data Integration: Enhance your business and increase sales opportunities by expanding your database with Second-Party Data and Third-Party Data.
AI-Insights and Analytics: Understand your customers more specifically by using AI to analyze customer data in depth in many dimensions, such as segmenting customers (Segmentation), exploring purchasing behavior (Purchasing Behavior), viewing spending value per product (Lifetime Value), and displaying customer journeys (Customer Journey Mapping) to deeply understand customers and find opportunities to present for more sales
Omni-Channel Actionable: Offer services that meet the needs of each customer through all channels that customers use, both online and offline, to enhance the personalized experience for customers.For those interested in applying to be an agent with Generali Life Insurance (Thailand), you can study more details at https://generali.co.th/agency-service/#register
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