LINE MAN - Thai Help Thai Plus (60/40) Highlights its Strengths as
the Champion Delivery Service under the 60/40 Co-Pay Program
Mr. Yod Chinsuphakul, CEO of LINE MAN Wongnai, revealed that, “LINE MAN has consistently prioritized supporting government policies and is fully committed to mitigating the current economic impact through the Thai Help Thai Plus (60/40) project. LINE MAN aims to benefit all sectors of the system – merchants, riders, and users – by increasing income opportunities while simultaneously reducing the overall cost of living for the public.”
Regarding support for merchants, LINE MAN is providing comprehensive benefits such as reduced GP fees for orders under the Thai Help Thai Plus (60/40) project, advertising credits to increase app visibility, free delivery promotions, point-of-sale materials (POSM), discount coupons for merchants, discounts on POS system services, and support for online and offline marketing activities.
In terms of marketing communications, LINE MAN continues to feature "Num Kanchai Kamnerdploy" as its brand ambassador. Following the successful recognition achieved through the “LINE MAN No. 1 Co-Pay Plus” project, LINE MAN will now leverage this success to become a key voice in the “LINE MAN No. 1 Thai Helps Thai Plus (60/40)” campaign. This aims to stimulate public awareness and participation nationwide, drive sales growth for restaurants, and provide tangible cost savings for consumers.
LINE MAN, Thailand's No. 1 food delivery platform, supports the government's Thai Helps Thai Plus (60/40) policy, continuing to stimulate spending and revitalize the grassroots economy. It reinforces its role as a platform supporting restaurants, riders, and consumers across the country. Building on the success of the “Co-Pay Plus” project, which helped over 50,000 restaurants achieve a 63% sales increase—the highest in the market—LINE MAN will continue to communicate the “LINE MAN No. 1 Thai Helps Thai Plus (60/40)” campaign through its presenter, “Num-Kanchai Kamnerdploy,” as a key voice to reach a wider audience and reinforce the success of the “Co-Pay Plus” project as the true number one platform. Throughout its history, LINE MAN has stood by Thai entrepreneurs at every stage of economic development. Since the initial phase of government projects and its continued support of government policies, LINE MAN has helped generate income for restaurants and the ecosystem, driving tangible economic growth. With the trust of restaurants nationwide, it has become the number one platform trusted by restaurants, thanks to its strengths of "easy to use, high sales, and a strong customer base."
The success of the "Half-Price Plus" project clearly reflects the platform's potential. Over 65% of participating restaurants, or more than 50,000 restaurants, chose to sell through LINE MAN, resulting in an average five-fold increase in sales. Furthermore, it expanded business opportunities for restaurants by increasing their new customer base by 22%, increasing order frequency by 30%, and boosting the average bill value by 15%, creating sustainable long-term growth.
Go To Lead
|
