Sandisk Launches “SANDISK Optimus,”
a New SSD Product Line.
Heidi Arkinstal, Vice President of Global Consumer Brands and Digital Marketing at Sandisk, revealed that “SANDISK Optimus? redefines performance to meet the needs of today's consumers.” He added, “With a product portfolio spanning multiple segments, this shift will make it easier for consumers to choose the right solution for their needs. To help users clearly understand the performance levels of the products and make confident choices, the SANDISK Optimus? portfolio is divided into three main groups:
SANDISK Optimus – Designed to be the performance benchmark, ideal for content creators who demand fast, smooth, and stable processing, offering a perfect balance between speed and value. Previously included the WD Blue brand, including the WD Blue SN5100 NVMe SSD. SANDISK Optimus GX – Unleash unlimited gaming potential. Designed for gamers who demand ultra-fast loading times, increased capacity, and efficient power consumption.” Originally branded WD_BLACK, including the WD_BLACK SN7100 NVMe SSD, the SANDISK Optimus GX PRO – the flagship product of the SANDISK Optimus portfolio – reflects the pinnacle of performance. Designed to meet the needs of developers, professionals, and gamers seeking the latest technological advancements and uncompromising high-performance, it's ideal for building AI PCs, workstations, or high-end PCs, combining advanced storage technology with increased capacity. Originally branded WD_BLACK, including the WD_BLACK SN8100 NVMe SSD.
Anil Moolchandani, Vice President of Client Product Management at Sandisk, said, “Millions of users worldwide know and trust our internal drives, and the new SANDISK Optimus? brand perfectly reflects the strength of our product portfolio.” He added, “This family of SSDs is designed and developed to truly meet the workflow needs of developers, gaming environments, and professional use cases, encompassing professionals, gamers, and prosumers.”
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