5 Success-Building Mindsets from Leading Thai Brands
Unveiling Techniques for Using the Right Technology to Grow Businesses
SMEs may not need the "most cutting-edge tool," but rather the "most effective tool."** BOOTCAMP DAY 2026 brought together many leading Thai brands to share lessons learned from real-world experiences in using technology, from data utilization and customer journey design to sales closing and back-end system implementation—all crucial for long-term business growth. 1. Unveiling the Secrets of Using Data for Growth: A Popular Session Featuring three successful brands—AMT Skincare, Fundao, and Tofusan—sharing the key elements of technology for brand success.
Understanding Customer Needs and Problems with Skin Condition Data: Thai skincare brand AMT uses data from skin condition measurements and other information gathered from LINE OA conversations to design personalized consultations and product recommendations. They categorize customers based on their problems and needs, enhancing every sale while providing ongoing consultation.
**Meeting the Needs of Thai Consumers Who Love to Communicate** Targeting Purchase Preferences: Fundao, a brand of bags and leather goods, utilized LINE OA technology to cater to Thai consumers' preference for communication before purchase, especially for high-priced items. This aimed to build trust and provide convenient access to various product categories through an online store on MyShop. Data on product interest was then used to tailor personalized communication based on past purchases.
Leveraging Insights for Product Development and Inventory Management: Tofusan leveraged technology and data from customer conversations on LINE OA to develop products based on consumer insights, resulting in a high-protein soy milk formula that achieved strong sales. They also implemented precise inventory management, addressing the shelf-life constraints of products to minimize waste and maximize sales opportunities.
2. Turning Casual Customers into Loyal Customers: Yi Jia Mala Hot Pot shared their strategy for converting casual customers into loyal customers through consistent and targeted communication. This began with understanding customer behavior, then analyzing and segmenting data based on consumption patterns, such as value-oriented and premium customer segments. Or, for example, targeting groups who enjoy buffets, to design promotions and messaging tailored to each group's interests. LINE OA serves as a central hub for communication and data collection, coupled with the Step Message feature for automated messages to encourage repeat purchases.
3. Maison KEEPS's Successful Back-End Management Techniques: Maison KEEPS, a Thai fashion brand, employs a sophisticated back-end management system. They structure operations from the outset, including inventory management, cost control, and systematic sales data collection. This allows them to analyze which products generate real profits, which colors and styles are popular, and how to plan production to meet market demand. They are also flexible in adapting technology to support business growth, using MyShop for order management and connecting with customers via LINE OA. This allows for a one-stop solution for both front-end and back-end management, reducing errors caused by intuition.
4. Closing Sales Deals Effectively with Little Mojo: Little Mojo, a children's and adult clothing brand, recommends closing sales deals by identifying their niche market and engaging with their target customer community. They then design a customer journey, perhaps by putting themselves in the customer's shoes to identify pain points, and utilize pre-launch strategies such as releasing sneak peeks of products or conducting social media activities to generate buzz. Combined with the use of both mass and micro influencers tailored to target audiences, and closing sales with the MyShop tool that provides comprehensive order management and creates a positive customer experience.
5. SolveGroup encourages wise data collection for directed business growth. Finally, SolveGroup, a health supplement and wellness brand, highlights that data collection doesn't need to be comprehensive; focus on data that truly impacts the business. They utilize the 80/20 principle, viewing "only 20% of customers may generate 80% of business revenue." This starts with identifying the core customer segment, then analyzing data across three axes: 'Customer data' revealing customer characteristics; 'Marketing backend' revealing insights into effective advertising and marketing strategies to reach that segment; and 'Product hero' identifying the key product for market penetration. This data is then leveraged for communication on LINE OA and MyCustomer | CRM (loyalty program) to build loyalty and increase purchase frequency. SME entrepreneurs interested in learning more about this technology can explore further details. Solutions on the LINE platform, including summaries of key points from BOOTCAMP DAY 2026, can be found on LINE OA: @linebizth, the LINE for Business Facebook page, and can be viewed retrospectively on YouTube: LINE for Business, or by clicking the link https://lin.ee/QJ3ziNG.
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