Ms. Russiyakorn Tandavanit, General Manager of Customer Service at Brother Commercial (Thailand) Co., Ltd., revealed that Brother’s approach to customer care encompasses the entire journey—from selecting the right product to providing lifelong after-sales support. The “Brother Smart Care” initiative was developed to offer customers greater convenience in bringing their devices in for inspection and maintenance, while also helping to reduce potential maintenance costs. The company aims to assure customers that choosing Brother products means having a dedicated team and service network by their side throughout the product's lifecycle—a core element of the “At Your Side, Every Side of Life” philosophy. The Brother Smart Care campaign runs from September 1, 2026, to October 31, 2026, covering MFC-Inkjet models, Mono/Color Laser Printers, MFC units, and sewing machine models JV1400, JV1450NT, JK17B, GS2700, and GS3700P. Customers can bring their products in for free inspection and cleaning services, regardless of whether the warranty is still active or has expired. Products currently under warranty qualify for free inspection, cleaning, and spare parts (subject to specific terms and conditions), while products with expired warranties receive a 20% discount on spare parts, helping to lower maintenance costs and restore the product to peak performance. Additionally, Brother offers special privileges for the Brother Care Pack (BCP) service: a 10% discount for products under warranty and a 5% discount for those with expired warranties, subject to the specific terms and conditions applicable to each product. This reflects Brother’s approach to developing after-sales services that meet the practical needs of customers—particularly entrepreneurs, offices, and users who rely on the machines for their daily operations. Proper inspection and maintenance help minimize the risk of operational disruptions and enable customers to plan equipment maintenance costs more effectively.

A key component of Brother Smart Care is its nationwide network of authorized service centers, making it easier for customers in various regions to access services from teams trained to Brother’s standards. Expanding services through this network is part of creating a comprehensive after-sales experience that integrates product quality, service team readiness, and lifelong care. Brother prioritizes addressing customer pain points—such as costs, maintenance time, and confidence in service quality—to ensure products support continuous workflow and business operations.

Ms. Russinyakorn concluded, “Brother Smart Care” translates the “At your side, Every Side of Life” concept into tangible services for customers—ranging from machine inspections and reduced maintenance costs to ensuring access to standardized service across different regions. We will continue to develop our services and network to ensure that every Brother product delivers value throughout its lifespan, empowering customers to proceed with their work and business with confidence. Interested customers can bring eligible products for service under the Brother Smart Care program from September 1 to October 31, 2026, at participating authorized service centers. A list of participating centers can be found at www.brother.co.th/th-th/promotions/brocare-pack, which also serves as a resource for product information and campaign details. You can chat with the "Nong Care" chatbot 24 hours a day.

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