The final quarter of the year is a time of major festivals and major events. Businesses are starting to pick up, both in the city and along the borders of Thailand and neighboring countries.

Regarding border trade within ASEAN, such as Malaysia, Myanmar, Laos, and Cambodia, the annual cross-border trade flow is estimated at tens of billions of baht.

As for Cambodia, which continues to face ongoing conflicts with Thailand, traders and businesspeople will have to wait for the political situation to calm down before trade can return to normal.

However, border trade formats will likely need to adapt to the current situation and the times. Many are turning to online trading and air and sea transport instead of land transport.

Today's business owners must adapt quickly and keep pace with the ever-changing circumstances, now and in the future.

Today's trading strategy requires not only maintaining core market bases but also opening new markets to accommodate the ever-changing situation.

Especially at the end of the year, which is a time of numerous festivals. And the peak season for tourism and health tourism, which is booming, may help some businesses revive a quiet market.

In every crisis, there are business opportunities. However, we must not remain stagnant. We must diligently adapt, finding new channels, opportunities, and innovations to reduce production costs and improve our operations in all areas.

Especially for SMEs and startups with short cash flows, they must adapt quickly to overcome the increasingly intense trade battle, both domestically and internationally.