Nissan Motor (Thailand) Co., Ltd. announced the winners of the “NISSAN e-POWER Challenge 2024: The One and Only”, a national competition that provides students with the opportunity to develop creative marketing plans and produce videos to promote Nissan’s e-POWER technology. The project reflects Nissan’s ongoing commitment to improving people’s quality of life through sustainable innovation and long-term community engagement, in line with Nissan’s vision of creating a cleaner, safer, and more inclusive world. The project demonstrates our belief that corporate responsibility is not limited to developing the next generation of marketers, but also includes empowering the next generation to contribute to a more sustainable society. By embedding these values ??into tangible and real-world activities, Nissan continues to make a positive impact on Thai society, with the winning team receiving scholarships and an exclusive study trip to Japan to visit Nissan’s headquarters and learn about the brand’s 90-year-old legacy.

The “NISSAN e-POWER Challenge 2024” was organized to inspire and develop the potential of youth. By giving students the opportunity to learn through real-world experiences in an environment that fosters both creativity and strategy, university teams from around the country were tasked with creating innovative marketing proposals and producing original video content that could communicate the value of Nissan’s e-POWER technology in an engaging and educational way. To support the students’ growth, Nissan invited marketing and communications experts to provide targeted guidance and act as judges throughout the competition.

The finalists from each region were selected to present their ideas in the final round, held at the recent Bangkok International Motor Show. The students demonstrated their full potential through professional presentations and well-structured marketing plans, which greatly impressed professional marketers. Each team had a different perspective, with some incorporating Thai culture or local beliefs to enhance their stories with uniqueness. Many teams excelled in the quality of their video production, from story development, storytelling, camera angles to overall execution.

The national winner of the “NISSAN e-POWER Challenge 2024: Drive Fun, Compete in Ideas, Content Creator & Marketing Contest” this year was a team from Sripatum University, who received a scholarship of 100,000 baht and a special trip to visit Nissan’s headquarters in Yokohama, Japan.

The first runner-up award went to a team of students from King Mongkut's University of Technology Thonburi and friends from Srinakharinwirot University and Bangkok University, who received a scholarship of 50,000 baht. This team also received the highest number of views for their work, earning the NISSAN e-POWER Challenge Popular View award for the second time, and a scholarship of 20,000 baht.

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