“Kia Sales - Jeff Satur - TAT” invites new generation
families through the campaign “The Bold Journey”
The executive of Kia Sales (Thailand) revealed that the company has collaborated with the Tourism Authority of Thailand (TAT) to launch a creative campaign “The Bold Journey” inviting new generation families to join the adventure and explore interesting tourist attractions in Thailand with The Kia EV5, a 100% electric mid-size SUV designed to make family travel convenient, environmentally friendly, and exciting. “Jeff Satur”, a famous artist and presenter of The Kia EV5, will share his passion for driving to travel that leads to discovering yourself in new ways through online videos to invite everyone to come out and experience the most BOLD journey together. The first activity, “The BOLD Destination”, invites families to go on an adventure to a special place along the eastern route of Thailand. Those interested in joining the activity can register via the website https://www.kia-campaign.com/EV5-bolddestination From April 10 – May 8, 2025, to have a chance to be one of the lucky family members to join the road trip on May 24-25, 2025, THE BOLD JOURNEY is not just a travel trip, but an opportunity for everyone to embark on an adventure that will redefine exploration and embrace the beauty of diversity in every family relationship.
Whether you are a young family, an LGBTQ+ couple, or a traveler who loves pets, this campaign welcomes everyone to create memorable moments on the journey together. “Kia” believes that the power of movement can inspire and change people’s lives. This belief is reflected in the brand’s philosophy of ‘Movement that Inspires’. Last year, Kia launched The Kia EV5 through the ‘Don’t Dare, Don’t Be Born – Make A Bold Move’ campaign, inviting everyone to dare to step into something new. To continue this idea, this year, Kia Sales (Thailand) has initiated the “THE BOLD JOURNEY” campaign, inviting new-generation families to take a break from their daily routine and go on an adventure. Explore Thailand’s beautiful natural wonders with The Kia EV5, which has a maximum range of 665 kilometers per charge according to the NEDC standard and comes with advanced safety technologies. You can be sure that every moment on the road will be safe, comfortable, and full of inspiration. This collaboration with the Tourism Authority of Thailand (TAT) reflects Kia’s commitment to promoting sustainable tourism because Kia believes that traveling is not just about excitement, but should create beautiful memories and preserve the charm of every destination forever. The BOLD Destination activity will take 5 lucky families on a road trip to Koh Mun Nai, Rayong Province, a stunning tourist attraction in the eastern region. To complete the experience even more, Kia has invited 10 families from Kia Pattaya and Kia Rayong to join this special journey.
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