The New Honda City: A Striking Design by Thai Engineers
Mr. Kamol Jiamjitpolchai, Head of Research and Development for the new Honda City at Honda R&D Asia Pacific Co., Ltd., revealed that, “Developing the new Honda City was a challenge for myself and the team to take an already successful and popular car and push its limits to be even more outstanding. The R&D team asked, ‘How can we make the new Honda City even more exciting?’ The ‘Sharpen’ concept was the key to this development, making every element sharper and sportier in every dimension, from design and technology to functions and driving experience. It still maintains the spirit of challenge and driving fun, or ‘Fun to Drive,’ which is a core DNA of Honda vehicles. The new Honda City is not just a car for transportation, but a car ready to awaken the challenge within the driver every time it’s on the road.”
The new Honda City is not designed to cater to just one market, but aims to set a new global standard (Global Model). This push to the limit involves reinterpreting the Honda Sport DNA, the iconic sporty spirit that everyone knows, to be sharper, more modern, and more outstanding in every aspect, proving the skill and creativity of Thai people. Capable of creating internationally exciting designs, Quake the Expectation… A groundbreaking new design language that retains the heart of Honda, because first impressions are important. The new Honda City perfectly reflects the brand's new identity through its sleek lines. While the exterior has been redesigned, the Thai engineering team continued to prioritize the driver and passengers, designing a spacious, versatile, and extremely comfortable cabin that perfectly suits the lifestyles of the modern generation.
Quake Everyday Driving… Where sportiness blends with everyday life. Honda and the Thai design team broke down conventional beliefs with the idea that sports cars don't have to be difficult to sit in or use. This inspired the development of the car under the concept of "Everyday Sport," through an integrated design that is perfect and sleek from the start. It combines the exhilarating driving performance characteristic of Honda with the agility and practicality of everyday life, making every driving moment fun, exciting, and unlocking the freedom to live life on your own terms.
This is the story behind the design of the new Honda City, proving that this car is more than just a new car. But it is a masterpiece that reflects the power of dreams, potential, and the unwavering dedication of Thai engineering and research and development teams in elevating automobiles to world-class standards. It returns to excite and rouse all senses once again with a new definition of sportiness: “QUAKE ‘EM UP… Shake Every Street.” Experience the new Honda City and the new Honda City Hatchback at Honda showrooms nationwide. Interested customers can find more details at www.honda.co.th/city and www.honda.co.th/cityhatchback and inquire for more information from a sales consultant at any Honda showroom nationwide or contact the Honda 24-hour information center at 0 2341 7777. And prepare for special events from Honda that will be touring the country to showcase the new Honda City, allowing everyone to experience it firsthand and meet the brand's presenter, rapper Milli, up close and personal, as they join in the explosive QUAKE ‘EM UP… Shake Every Street across Thailand. The event will take place at the following locations: September 2-6, 2026 at CentralFestival Hat Yai, Songkhla Province; October 14-18, 2026 at CentralPlaza Chonburi, Chonburi Province; and November 4-10, 2026 at Central Korat, Nakhon Ratchasima Province.
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