Isuzu promotes the strategy
“Isuzu Trusted Buddy”
Mr. Takashi Hata, Managing Director of Tri Petch Isuzu Sales Co., Ltd., revealed that ““Isuzu Trusted Buddy” is a clear differentiation of the Isuzu brand from other brands with the concept of elevating the Isuzu brand to not only be a brand that Thai customers trust, but also a brand that has high value for Thai society. Starting with high-quality products that can be trusted in the Japanese style, designed to be truly suitable for Thai people’s use, that is, fuel-efficient, durable, and offers the highest value for money, including elevating relationships with customers to be stronger through the largest and best distribution and service network in the country. This year, there will be a new level of customer care or Isuzu Operation Standard (IOS) 4.0 after successfully implementing 3 projects: IOS1.0, Hearty Smile, and Omotenashi. This will create high standards of operation in both sales and after-sales service to ensure customer happiness. Trust the Isuzu brand throughout its usage. In addition, the company will emphasize the brand value to Thai society that Isuzu has always adhered to as a guideline for its business operations, namely, the transfer of knowledge, technology, promotion of Thai businesses, employment, helping the Thai economy and industry grow together for almost 70 years.”
The marketing campaign “Isuzu Trusted Buddy… Isuzu is with you, with Thailand” will begin communicating through the use of Music Marketing with the song and music video “Isuzu with Thailand”, which is composed and composed by Mr. Boy Trai, one of Thailand’s famous songwriters, and sung by Mr. Nop Porchamani, a warm-hearted artist with many love songs, and Ms. Maprang - Alisa Khunkaew, a famous female racer. You can watch the music video at https://youtu.be/Vh6zSFoplC8 and share your bonding experience with Isuzu in the activity “Good Memories with Isuzu” with the hashtag #IsuzuTrustedStory. In the my-CIRCLE application and
Facebook: All-New ISUZU D-Max, All-New ISUZU MU-X and ISUZU Trucks Thailand
Isuzu started its business in Thailand since 1957, establishing a manufacturing plant in 1963 and in 2002, Isuzu moved its pickup truck production base from Japan to Thailand for export to the world market. Up to now, Isuzu has produced more than 6 million vehicles in Thailand, with more than 3 million exported to more than 100 countries worldwide. The production of Isuzu pickup trucks uses more than 90% of parts produced in Thailand, making them truly Thai-made vehicles. With the government's supportive policies, pickup trucks have become Thailand's Product Champion. In addition to generating significant income for the country, Thailand also has a strong global automotive parts supply chain. With over 2,500 automotive parts manufacturers and over 850,000 employees in the industry, Isuzu will gradually introduce good activities under the concept of “Isuzu Trusted Buddy… Isuzu is beside you, beside Thailand” for customers and Thai society throughout the year. Those who are interested can follow more Isuzu news at www.isuzu-tis.com or LINE: @isuzuthai or wait to see the Isuzu booth at “Thailand International Bangkok Motor Show 2025” at Challenger Hall, IMPACT Muang Thong Thani, between 26 March - 6 April 2025.
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