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Insurance Aim Sport Marketing

Krungthai-AXA Life Insurance launches, KTAXA Know You Can Football Youth (U15) Academy to promote Know You Can among Thai youths by rewarding them to Liverpool, England for football training.

Ms. Sally OHara, Chief Executive Officer of Krungthai-AXA Public Company Limited said, "It is our companys vision to empower people to live a better life andto strengthen our brand promise: 'Know You Can, and AXA Group also have become a Principal Partner of Liverpool Football Club and their new Official Training Kit Partner with Liverpool Football Club. Therefore, the company has initiated a CR project for Thai youths entitled KTAXA Know You Can Football Youth (U15) Academy, with the objectives of promoting football skills development and increasing the potential of international standard among Thai youths.

Under the "KTAXA Know You Can Football Youth (U15) Academy" program, the company is committed to promoting self-confidence among Thai youths by giving them the opportunity to develop their football skills and fulfill their dreams. The campaign also clearly reflects the brand image of Krungthai-AXA Life Insurance as a supporter of Thai society. In this regard, the program can help encouraging Thai youth to believe in themselves and follow their dreams and achieve their goals. In the first year, the company will organize football training for1,000 Thai youths in four regions across the country. Then, the 12 top talented Thai youth players will be selected based on their performance and will have the opportunity to train in Liverpool, England. The company plans to run the "KTAXA Know You Can Football Youth (U15) Academy" program on a regular basis.

Mrs. PakawipaCharoentra, Chief Customer Officer,added, "The" KTAXA Know You Can Football Youth (U15) Academy" program opens to Thai youths between the ages of 13-15 years, or what we call "U15." They will receive football training including passing, dribbling and teamwork skills. The company will provide such training to a total of 1,000 Thai youths in 4 cities across 4 regions: Chiang Mai (North), UbonRatchathani (Northeast), Bangkok (Central), and Prachuap Khiri Khan (South). The company will arrange the first main training session at Sam Ao Stadium, Prachuap Khiri Khan in January 2020. Each region will select the 3 most skillful youth players, a total of 12 from 4 regions, to be the Thai youth representatives and fly to Liverpool, England to attend an international football training in October 2020.

In addition to developing football skills for Thai youths and searching for the most outstanding young players to participate in the international football skills training in Liverpool, England, Krungthai-AXA Life Insurance has also planned to support and given footballs and other equipment used in the training sessions to underprivileged schools in the 4 provinces of the 4 regions where the training is held.

By organizing the "KTAXA Know You Can Football Youth (U15) Academy" activity, the company hopes to promote and foster football skills development among Thai youths and raise the standard of Thai football to international level. Furthermore, we hope to raise awareness on the importance of health and well-being among Thai youths and the general public. This campaign also highlights Krungthai-AXA Life Insurances position as a life partner that always supports customers and emphasizes the "You can" mindset to help everyone live a better life as they wish.

KTAXA Know You Can Football Youth (U15)Academy kick off activity, led by Coach Toi, SirisakYodyadthai, Former Thai National team head coach has selected 50 Thai youth both boys and girls to be top 10 persons to have a final test which witnessed by press and LFC legend, Mr. Sami Hyypia and Oat, Master PanyapholThongsengmuang is selected as the rising star of the activity.For those who are interested in our program and any other special activities, please follow us on our official LINE account or visit For further inquiries, please call our Customer Contact Center at 1159, 24 hours a day.

The Allianz Ayudhya "Bay Bay Youth CupThailand" project or AZAY this year has raised Sport Marketing as an important strategy for various brands. Used to connect with consumers. Ms. Patchara Taweechaiwattana, Executive Vice President Customer Management, Allianz Ayudhya Life Assurance Public Company Limited, said the company is committed to organizing social activities (CSR) by promoting youth around the world, such as inspiring the like-minded youth. Love football Truly experience the world-class level To extend the footsteps to become smarter and stronger In Thailand, this project Organized under the concept of "Explore the Future With Us", we have given the opportunity to 10 young people to have the opportunity to fly across the sky to do football activities in many dimensions, such as real world football duels. Meet real world players like Neuer At the world-class football club "Bayern Munich" in Munich, Germany

There are 3,500 youths participating in the program this year, with only 10 being selected. Representing Thailand to compete in the FC Bayern Youth Cup World Final 2019 in which Thailand is the "Old Champion" for 2 years in a row. Intense training camps at the Kirin Valley Nakhon Ratchasima To raise the pace of football kicking For Germany Aside from having many world-class football clubs The national team's class name is not unusual. Because it has won the world championship for many years. The FC Bayern Youth Cup project does not only bring youth to thrash on the field But still lead to new experiences With various missions About football in other places in Munich too, such as bouncing the ball in the city Center of tackles Viktualienmarkt Show the step, bounce the ball, the rival country, Freestyle in the middle of Marienplatz square, etc.

Ms. Yada Wongthong, Deputy Director of Customer Care AIA Thailand said that AIA Thailand has organized the AIA-Spurs Elite Youth Football Training Camp for the 4th consecutive year, which is another project that AIA collaborates with Top Football Clubs. Hotspur, with the goal of supporting Increase the opportunity to expand dreams for Thai youth with skills and determination to develop themselves to be professional footballers in the future. By organizing camps, keeping football skills training for youth for a full week. There will be both theory and training in the field. In which all 24 youngsters will learn in-depth skills such as proper nutrition and nutrition for athletes Practice as a professional footballer. 24 hours. Teamwork. A case study of successes and failures from world-class footballers. Including the simulation of a press conference to nurture youth to become confident in themselves Assume the role of being an important person to answer strategic questions such as which method of playing should be used Will the weather affect playing? What players are used? This is to inspire the youth to follow their dreams of becoming a professional footballer. And entered the actual practice field, typical of the 'Hotspur Way'

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