BKI is expanding its international travel insurance, specifically targeting pets, following the PetHumanization trend. This aims to provide peace of mind and care for customers, covering medical expenses for pets injured during international travel, and accidents for caregivers of people with disabilities and bedridden elderly individuals. The insurance caters to diverse lifestyles and target groups.

Ms. Lasa Sophonpanich, CEO, stated that the company continuously develops insurance products, focusing on designing coverage that aligns with the behavior and lifestyles of modern consumers. Through its LifestyleInsurance strategy, the company aims to offer insurance products that meet customer needs in various dimensions. It also offers coverage options tailored to the diverse lifestyles and activities of modern consumers, whether it's daily life, travel, or other popular activities, helping customers manage risks.

And prepare for economic uncertainties appropriately. Following the positive response to its Type 2+ car insurance plan and the current economic climate where consumers prioritize cost management, the company has developed the Type 3+ Super Special car insurance product. This meets the needs of customers seeking appropriate coverage at an affordable price, covering damage to the vehicle from collisions with land vehicles, with added special coverage. With a variety of insurance coverage options to suit customer needs and maximum coverage up to 100,000 baht, premiums start at just 6,180 baht.

International travel insurance is showing continuous growth, driven by the increasing number of Thais traveling abroad, resulting in a corresponding increase in demand for travel insurance. At the same time, travelers are placing greater importance on preparing for unexpected events during their trips. These include accidents, infectious diseases, and natural disasters that may cause travel delays. In 2025, the company's international travel insurance saw a high growth rate of 42%. Expanding insurance products to meet diverse lifestyles and cover all target groups.

Simultaneously, Bangkok Insurance is focusing on the Pet Humanization trend to care for and provide peace of mind to customers who treat their pets as family members. In 2026, the company developed international travel insurance that includes coverage for travelers with pets (dogs and cats), covering pet medical expenses from accidents during travel abroad, legal liability to third parties caused by pets, and costs for handling or repatriating pet remains to Thailand. Furthermore, if the insured leaves their dog or cat at a pet hotel or boarding center in Thailand and experiences flight delays, they will receive compensation for the cost of pet care. New coverage has also been added for tourists, such as additional accommodation costs in case of natural disasters. Coverage includes death benefits from natural disasters, compensation for missed events due to unforeseen circumstances such as concerts and museum visits, and coverage for lost or damaged golf equipment.

Critical Illness Insurance: Changes in the environment and lifestyles have increased the risk of critical illnesses such as stroke, chronic kidney failure, viral encephalitis, Parkinson's disease, and Alzheimer's disease. Treatment for these illnesses is often expensive and requires long-term care. Therefore, the company has developed a critical illness insurance plan to help mitigate risk, alleviate anxiety, and reduce the financial burden of medical treatment for customers. This plan provides coverage for 11 critical illnesses, including diabetes, with the following key features: Coverage at all stages of the critical illness illness plan; 100% compensation of the sum insured; Sum insured options ranging from 300,000 to 1,000,000 baht, with an annual increase of 100,000 baht for up to 2 years upon policy renewal; Coverage for critical illnesses with a lump-sum payment upon diagnosis; Daily compensation of 1,000 baht for inpatient treatment; Additional coverage for personal accident (AB.1) and death benefits from accidents; Easy application process with a simple health questionnaire. Insurance coverage is available for ages 1-60, and policies can be renewed up to age 70.

Diver's Insurance for Travel within Thailand: With the increasing popularity of activity-based tourism and the fast-paced lifestyle of modern consumers, the company has expanded its online channels for purchasing diver's insurance to provide greater convenience for customers. This comprehensive coverage extends beyond injuries or deaths from diving, including medical expenses for diving-related illnesses such as hypotensive illness and emphysema, as well as travel-related illnesses such as gastrointestinal illnesses, dengue fever, heatstroke, and sunstroke. Furthermore, it covers emergency medical evacuation costs, damage or loss of rented diving equipment, and cases of cancelled or shortened diving tours. Three coverage plans are available, with insurance coverage for ages 10-70, starting at just 150 baht.

Social Insurance: Bangkok Insurance prioritizes promoting access to insurance for the benefit of society.The company aims to reach a wide audience by developing easy-to-understand insurance products with simple terms and conditions, while expanding convenient and accessible distribution channels. This is coupled with setting premium rates that are affordable and accessible to the public, ensuring that all groups have access to insurance coverage.

The 599 Baht Fire Insurance for Residences is a microinsurance product designed to provide basic coverage for residences at an affordable price. With a premium of only 599 Baht, it covers damage from fire, lightning, and explosions. For concrete buildings (with more than 80% of the wall area being brick and mortar), the insured amount is 250,000 Baht. For buildings with a combination of concrete and wood (with 50-80% of the wall area being brick and mortar), the insured amount is 125,000 Baht. Furthermore, the policy also provides coverage against natural disasters such as earthquakes, tsunamis, and hail, as well as 10,000 Baht for theft and compensation in case of death. A coverage of 100,000 baht is provided for loss of limbs, eyesight, or total permanent disability of the insured due to an accident within the insured premises. Insurance can be conveniently purchased through the company's website and various online channels. For higher coverage and sum insured, the "Home Protection Fire Insurance" plan is available with and without flood coverage to meet individual needs.

Accident insurance for caregivers of disabled individuals or disabled/bedridden patients is designed to reduce the financial burden and anxiety of caregivers of disabled or bedridden patients in the event of unforeseen accidents. It provides coverage for death, loss of limbs, or total permanent disability, as well as medical expenses. It also offers financial assistance to the family in the event of the caregiver or disabled person's death due to an accident. A special feature is the addition of coverage for medical expenses or mental health consultations, addressing the stress and fatigue often experienced by caregivers. This insurance product is developed to meet the needs of vulnerable groups in society.

Compensation insurance for motorcycle drivers is developed specifically for motorcycle riders or motorcycle taxi drivers, focusing on mitigating the impact on income for those with uncertain incomes and limited access to insurance. Enjoy peace of mind while traveling with insurance premiums starting at just 190 baht, providing coverage as follows: Daily compensation in case of motorcycle accidents resulting in injury to the driver or passenger requiring hospitalization (compensation per accident for a maximum of 2 people and a maximum of 30 days per accident) at 1,000 baht per day. Consolation compensation for motorcycle collisions with other land vehicles where the driver is not at fault (compensation for a maximum of 3 times per policy year) at 1,000 baht per incident. Bangkok Insurance is upgrading its services with digital technology to provide an enhanced customer experience. Amidst changing consumer behavior prioritizing convenience, speed, and accessibility through online channels, Bangkok Insurance continuously applies digital technology and data to develop its services and operational processes. This enhances customer experience and business efficiency, focusing on leveraging modern technologies such as Artificial Intelligence (AI) and Data Analytics to increase accuracy, speed, and develop innovative services and products that appropriately meet customer needs.

Ms. Paweena Chuchuan, Chief Executive Officer, stated that the company is committed to developing the holistic customer experience by leveraging technology and digital solutions to support services and developing service models that align with the needs of each individual customer. (Personalized Experience) To enhance the quality of service, making it more convenient and faster, and to meet customer satisfaction, in 2026, the company has applied technology to various services as follows:

LINE OA Upgrade for Motor Claims: Upgrading customer service with a comprehensive motor insurance claim notification system via LINE @bangkokinsurance to increase convenience, speed, and peace of mind for customers. Customers can continuously receive important information about their motor insurance claims, such as the name and phone number of the accident investigator who will be visiting, online submission of damage reports, status updates on vehicle damage assessment, and real-time claim status tracking, including repair time and compensation payment information. In addition, the company is developing LINE OA for Partners to facilitate and support the work of agents and brokers, enabling them to manage more efficiently and provide faster and more effective customer service.

AI Claims: The company has applied AI technology to develop the insurance claims process to improve the efficiency of customer service and support faster general claims payments. The system analyzes data and supports more efficient and accurate claim review, especially for complex cases. The system will then forward the information to expert staff for further review. AI technology also enhances the efficiency of management.

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