Thanachart Insurance Public Company Limited has won the Best Display Ads award in the insurance sector at the LINE THAILAND AWARDS 2025, organized by LINE Thailand. This reflects the success of its “Thanachart Insurance Celebrates 28th Anniversary” campaign, which generated the highest engagement on LINE advertising within the insurance industry. This reinforces Thanachart Insurance's digital communication capabilities driven by strategy and a true understanding of consumer behavior. The Best Display Ads award is one of the Best-in-Class awards at the LINE THAILAND AWARDS, recognizing brands that effectively utilize LINE advertising solutions in their respective industries. The evaluation considers communication concepts, suitability to user behavior, and measurable engagement results.

The “Thanachart Insurance Celebrates 28th Anniversary” campaign was developed under a customer-centric communication concept, utilizing in-depth analysis of consumer behavior on the LINE platform, including content consumption patterns, usage times, and target audience interests. This data was then applied to design Display Ads that concisely, clearly, and effectively communicated the brand's key message. Along with this award, Thanachart Insurance… Thanachart Insurance manages its campaigns using a data-driven communication approach, from defining target audiences and tailoring messages to each segment, to selecting communication timing that aligns with user behavior, and continuously measuring and optimizing campaign performance. This ensures that engagement is not just about numbers, but about quality participation that can be leveraged to achieve tangible business results.

In terms of customer experience development, Thanachart Insurance also prioritizes leveraging digital technology to enhance accessibility to services. Since 2018, they have offered a LINE Official Account, “Thanachart Insurance,” as a key channel for comprehensive customer care. Customers can check coverage information, download electronic policies (E-Policies), report accidents online, share accident locations, and track the real-time travel status of claims adjusters. The platform also allows for submitting claim documents, renewing insurance, and accessing exclusive offers and discounts from partner merchants. This success, recognized at the LINE THAILAND AWARDS 2025, reflects the effective use of the LINE platform not only in marketing communication but also as a crucial infrastructure for digital-age customer service, enabling customers to access insurance information and services conveniently, quickly, and seamlessly at all times.

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