Chairat Panthuraamphorn, M.D., CEO of Samitivej and BNH hospitals, said that the Samitivej Hospital Group has recently won 'The Most Improved Hospital in Thailand Award' from the Asian Hospital Management Awards (AHMA). The recognition is a result of the hospital's milestone in achieving the corporate vision for being "Hospital of Choice" winning hearts and minds of stakeholders who drive the hospital's successful development in all dimensions including the concept of Value Creation for Customers, Society and Country, through the campaign "Once That Matters".

The corporate has been responding to the community's needs through ongoing CSR campaigns and fulfilling the shareholders' objective with the return on investment that has been increasing every year. Samitivej's Value Creation for Customers, Society, and Country, has been developed in responses to healthcare issue and its social effects. Health problems can affect patients physically and mentally while healthcare cost has been increasing every year. The rising number of patients can affect the country's Gross Domestic Product (GDP), which will lead to a negative impact on the development of the national economy.

The Samitivej Hospital Group has redesigned the business model, driving all activities under the "Once That Matters" campaign. Samitivej, which is ranked the World's Best Hospital, is focusing on the Preventive Medicine and the Health Promotion to encourage people to maintain their well-being and improve their health. Also, the hospital has been introducing the Precision Medicine, a new medical breakthrough which takes genes, lifestyle, and environment of the patient into account when making a diagnosis and planning for treatment including the pre-pregnancy planning and preventing complication during pregnancy.

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