The global and Thai economies are relatively slow this year, so the government has to implement various measures to stimulate consumer spending.

At the same time, with the start of the school year (Back to School), parents and guardians are scrambling to find money for school supplies, uniforms, bags, shoes, and tuition fees for their children.

For families attending public schools, the expenses are relatively low, but for private schools, the costs double.

Furthermore, there's a growing trend among Thais to send their children to international schools and universities because of their modern teaching methods and multiple language options, including Thai, English, and Chinese.

Including new innovations like AI in teaching, this has led to an increasing number of Thai parents sending their children to international schools every year.

It's noticeable that wealthy families can easily afford expenses of 100,000-200,000 baht per year, but middle-class families are scrambling to find supplementary income to send their children to international schools. Hoping that their children will have more opportunities in the future, both in terms of work, getting along with friends, and socializing.

This school term, it is expected that hundreds of millions of baht will circulate through the economy. This year may be more than last year due to the rising cost of goods and the price increases of various products.

But the hopes of parents and guardians in this era are that their children will receive a good education, be proficient in languages ??and AI, have jobs, or continue the family business. But most importantly, we hope that the new generation will be intelligent and kind-hearted, showing generosity to their friends, family, and community.