The Loy Krathong Festival is an important Thai tradition that has been passed down for hundreds of years, dating back to the Sukhothai period and up until the Rattanakosin period.

The full moon day of the twelfth lunar month is a time when water overflows to the banks, and rivers and canals are filled with water. Therefore, ancient Thais established the Loy Krathong Festival as a way to ask forgiveness from the Goddess of the River, for her use of water in daily life, agriculture, industry, and more.

Thais also believe that, in addition to making merit and chanting, one also blesses and entrusts misfortune to the Goddess of the River.

Some temples hold hair-cutting ceremonies, with monks chanting prayers. Some participants cut their hair and place it in a krathong, floating it downstream. Others place small amounts of money in the krathong, depending on their beliefs.

Every year, major provinces in Thailand, both major and secondary tourist cities, hold grand Loy Krathong celebrations. It has been held since ancient times to the present day.

In some places, there are performances, Miss Noppamas beauty contests, and merit-making ceremonies to avert bad luck. Miss Noppamas beauty contests are held at universities and in tourist provinces throughout Thailand.

It can be seen that despite the overall economic slowdown this year, the Loy Krathong festival will likely help Thai people, stimulate spending among Thais and tourists, and help preserve Thai culture and traditions.

And an essential part of the Loy Krathong festival is to "ask for forgiveness from the Goddess of the River, praying for the removal of bad things from us and our families, and for good things to come for ourselves, our families, and all Thai people throughout the year and forever."