MASERATI- OMAN AIR Launch "MASERATI CUSTOMER JOURNEY SERIES" CAMPAIGN
Mr. Piyathep Siwakas, General Manager of Maserati Thailand under Master Group Corporation (Asia) Co., Ltd. (MGC-Asia), said Maserati continues to move forward and focus on finding new business partners to undertake exciting promotional activities.Maserati is not just an ordinary car. It is an exclusive fashion brand. To drive a Maserati is a lifestyle statement. This event is in line with Maserati's marketing strategy and policy to create a positive customer experience.
In turn, Oman Air introduced its Boeing 787 Dreamliner services from Bangkok (Suvarnabhumi) to Europe, with special menus created exclusively for business and first-class passengers. It has also introduced a special reservations system just for them.
At the cocktail reception, invitees who booked a flight on Oman Air received special gifts from Maserati and discounted rates from Oman Air.
Mr. Piyathep said, "In the past, Maserati has collaborated with well-known designers and engineers such as Giugiaro, Zagato, Ramaciotti and Pininfarina (Italian automotive design agency). Maserati and Pininfarina created the concept car of the era. And most of the many popular designs, including the Birdcage 75th, are regarded as one of the family members."Maserati car sales in Thailand over the past 8 months have grown by 90% especially for the Ghibli and Levante models.
The overall market for luxury cars is growing steadily due to the launch of new models, improved economic conditions, political stability and higher purchasing power amongst high-income Thais.Currently, Maserati markets its luxury automobiles in more than 70 countries.
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