Honda unveils the NEW CIVIC RED
Mr. Pitak Pruittisarikorn, Chief Operating Officer, Honda Automobile (Thailand) Co., Ltd., said, “The 10th generation of the Honda Civic has received tremendous acclaim since its first launch with an eye-catching, sporty style and the 1.5 liter VTEC TURBO engine. Earlier this year, we launched the all-new Honda Civic 5-Door Hatchback, which is designed to magnify Honda’s well-blended DNA in sport and also reinforce the Honda Civic lineup. Today, the spirit of sport that is reflected in all Honda Civic models is being enhanced with a new variant in a dashing “Rallye Red” color, which will attract those looking for a head-turning new sports car.”The Honda Civic in the new Rallye Red color is this Expo’s highlight, with its spacious cabin and equipped with complete comfort features and advanced safety technologies. It is available in two variants; the TURBO RS with a 1.5L engine, and the 1.8 EL with a 1.8L engine, both at the same price. Honda is also displaying its complete SUV line, in response to consumers’ preference for diversified utility. This includes the all-new Honda CR-V with a strong and luxurious design in all dimensions, and a spacious cabin with a 3-row, 7-seat configuration. It features a 1.6L i-DTEC DIESEL TURBO engine or a 2.4L DOHC i-VTEC engine. The Honda HR-V offers an advanced sporty design, roomy cabin, premium features for comfort, and spacious utility space, while the Honda BR-V comes with a strong exterior design, SUV-style suspension, and spacious cabin ready to serve all functions with both a 5 and 7-seat variant.
In addition to the 12 different models on display at its booth, Honda is also exhibiting “Honda Connect” technology for the first time at this event, which uses telematics technology to assist drivers to easily connect with their vehicles, at their fingertips. Most importantly, Honda Connect shows car status and driving behavior information to enhance the driver’s confidence on every road trip. This is considered an innovation from Honda which was exclusively developed to bring happiness to everyone.
“With a commitment to respond to customers’ diversified lifestyles and to continuously refresh our products, Honda has gained the trust and confidence of Thai customers. This is reflected in Honda receiving the ‘Outstanding Brand Image for a Trusted Brand’ award from the Thailand Automotive Quality Awards (TAQA) for the fifth year in a row, from 2012 to 2016, and we hope to win the award for the sixth time this year. Honda is able to maintain our Number One position in Thailand’s passenger car market and expects to be the leader for the third consecutive year,” added Mr. Pitak.
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