AGTX, an international agricultural trade platform, sees lively engagement as entrepreneurs and investors advance toward business negotiations and partnerships.
Dr. Supawan Teerarat, Senior Vice President of the Thailand Convention and Exhibition Bureau (TCEB), presided over the opening of AGTX. Held as part of the Toyota Farm Expo Asia 2026, AGTX serves as a platform connecting Thai entrepreneurs with international trade networks. It facilitates the exchange of information from participating countries—Thailand, Japan, China, Lao PDR, Indonesia, and Malaysia—covering product potential, market demand, business opportunities, and strategies for trade collaboration. The AGTX format emphasizes "actionable market intelligence." Each country is allocated a 50-minute session divided into three parts: a 20-minute "Country Overview" presenting product and market potential, as well as import demands; a 20-minute "What They Buy" segment revealing specific products sought from Thailand and ASEAN; and a 10-minute "Interactive Q&A" allowing entrepreneurs and attendees to ask questions and exchange views directly with market representatives.
Key insights into agricultural markets—delving into product demand and trade opportunities to connect Thai businesses with Asian markets—include a spotlight on the Thai market. Dr. Visit Limlurcha, Vice Chairman of the Thai Chamber of Commerce, presented perspectives on the potential of Thai agricultural products, covering high-potential categories such as durian, rice, tropical fruits, functional foods, and agricultural innovations. Focusing on the "Longevity" health-conscious food market, the initiative seeks opportunities to expand Thai products into international markets.
**Japan Market:** Mr. Yoshiaki Inada, Director and Negotiator for the South-East Asia Bilateral Affairs Division at Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF), exchanged information on agriculture and trade cooperation. He highlighted market demands in both Japan and Thailand for premium meat, melons, strawberries, high-value food products, and agricultural technology.
**Lao PDR Market:** Mr. Jattuphon Nakawit, Deputy Director General of the Department of Foreign Trade, Ministry of Industry and Commerce of Lao PDR, presented the potential of products and trade opportunities in the Lao market. Key sectors included coffee, cassava, corn, bananas, natural products, and sustainable agriculture.
**China Market:** Mr. Pratthakorn Thaenmanee, Minister (Commercial) at the Royal Thai Embassy in Beijing, outlined opportunities in one of the region's largest consumer markets. He highlighted demand for fresh fruits and vegetables, grains, garlic, tea, meat, seafood, and processed foods, as well as opportunities to access China's vast consumer base.
**Malaysia Market:** Mdm. Sakinolin Mohamad (MBA), Director of Ergo IMS Sdn Bhd and Chairperson of the Internal Halal Committee at JSJ Corporate Group, exchanged information regarding international trade. Particular emphasis is placed on Halal and cross-border trade, highlighting opportunities for products such as palm oil, cocoa, pineapples, tropical fruits, seafood, and Halal goods.
Regarding the Indonesian market, Ira Kusumawardani, MBA (Head of the Permanent Committee for Urban Farming Development), presented insights into trade opportunities and products—covering palm oil, rice, durian, coffee, copra, rubber, spices, tempeh (a traditional Indonesian food), and Halal textiles.
The core of AGTX lies in connecting "market data" with "business opportunities." It goes beyond mere presentations on stage, creating a platform where entrepreneurs, investors, and buyers can directly exchange information regarding products, purchasing demand, market potential, technology, production, processing, cross-border trade, and market development for food and agricultural products. This approach enables entrepreneurs to look past the simple question of "what products does Thailand have" and instead consider "which markets need what products," as well as how to tailor their goods, technology, or partnership models to meet specific market demands. Thus, AGTX serves as a central hub for networking, information exchange, and relationship-building between the Thai business sector and international markets. The event aims to ensure that interactions during the expo pave the way for future business negotiations and collaborations.
AGTX serves as a key component of Toyota Farm Expo Asia 2026, transforming the event from a standard agricultural trade show into a dynamic platform that connects farmers, entrepreneurs, manufacturers, investors, buyers, and international partners. By integrating market insights, technology, innovation, and trade opportunities under the concept "8 Nations | One Region | Endless Opportunities," AGTX aims to build an agricultural trade network that links regional markets. It opens doors for Thai agricultural products, technologies, and businesses to explore new opportunities across Asia by fostering a deep understanding of markets and demands while facilitating direct connections with business partners. #ToyotaFarmExpoAsia2026 #FarmExpoAsia2026 #FarmExpo #farmexpothailand #YoungFarmers #ThaiFarmers #ToyotaFarmExpo #AgriInnovation #farmtoFuture #AgricultureEcosystem #AGTX #AgricultureTradeExchange
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