As the global sustainability agenda shifts from merely addressing climate change to recognizing nature and biodiversity as critical factors for business growth, the "Nature Positive" concept is gaining prominence in corporate strategies worldwide. The Kunming-Montreal Global Biodiversity Framework (GBF) sets key targets to halt and reverse biodiversity loss by 2030 and achieve a harmonious coexistence with nature by 2050. Meanwhile, the Taskforce on Nature-related Financial Disclosures (TNFD) is encouraging the business sector to take a more systematic approach to understanding ecosystem-related impacts, dependencies, risks, and opportunities.

In response, Brother Commercial (Thailand) Co., Ltd. is advancing its mangrove conservation and restoration initiative for the 18th consecutive year under the "Grow with PRIDE" concept. This initiative expands the scope of tree planting beyond simply increasing green space; it aims to create an environment where nature, ecosystems, people, and communities can thrive together, thereby further strengthening the company's sustainability practices.

Mr. Pornpak Upa-silpsathaporn, General Manager of Finance and Administration at Brother Commercial (Thailand) Co., Ltd., stated, "Throughout the time Brother has conducted this mangrove conservation and restoration project, what has grown alongside the trees is the understanding that..." Sustainability stems from the interconnected relationships of various lives—nature, communities, employees, partners, and society. This year, we created the ‘Grow with PRIDE’ initiative to encourage everyone to view growth in a broader sense: growth that respects diversity, restores ecosystems, and passes on positive value to future generations.

The acronym PRIDE was specifically designed by Brother to convey the concept of biodiversity in a way that feels personal, accessible, and encourages everyone to recognize their role in caring for nature. It begins with **P – Proud to Protect**: the pride derived from taking action to protect nature, as preserving biodiversity starts with individual efforts. Next is **R – Restore Nature**: restoring nature and revitalizing mangrove forests so they can once again serve as habitats, food sources, and nurseries for diverse species, while acting as a vital ecosystem for surrounding communities. Meanwhile, **I – Inclusive Biodiversity** represents a natural environment that creates space for all forms of life to grow and coexist, recognizing that a healthy ecosystem relies on the harmonious interaction of diverse organisms. **D – Diversity Drives Growth** extends the concept of diversity from the natural world to the relationships between nature, communities, and people, viewing difference and mutual support as key forces that make ecosystems strong, resilient, and capable of continued growth. Finally, **E – Eco Future** signifies passing on a high-quality natural environment and ecosystem to future generations, ensuring that today’s restoration efforts create lasting value beyond the event itself. Thus, PRIDE represents a journey encompassing protection, restoration, fostering diverse growth, and connecting all forms of life. ...extending to the creation of a future with a more resilient ecosystem. All of this aligns with the objective of the “Growing Sustainable Future” initiative—a collaborative effort to build sustainable growth for the future—under the guiding theme: “Grow with PRIDE, Grow Biodiversity.” This embodies growing through the power of PRIDE while simultaneously fostering biodiversity.

This concept reflects the sustainability direction increasingly prioritized by the business sector, as biodiversity is directly linked to ecosystem stability, resource availability, and long-term risk resilience. The TNFD has developed a framework enabling businesses and financial institutions to assess and disclose nature-related dependencies, impacts, risks, and opportunities. Furthermore, guidelines released for 2026 encourage organizations to integrate nature-related considerations into their transition plans and core strategies, rather than viewing them merely as environmental activities separate from the business itself.

Reaching the 18th iteration of this project underscores Brother’s enduring commitment to mangrove forest initiatives. Company data indicates that mangrove conservation and restoration efforts have been ongoing since at least 2019—marking the project's 11th year at that time—with active participation from executives, employees, and business partners in restoring both the mangrove forests and the local communities. Continuing the project to its 18th edition elevates it beyond a standard annual CSR activity; it has become a platform for fostering ongoing stakeholder engagement through hands-on experiences. This year, Brother designed activities that allow participants to experience the “PRIDE” concept firsthand through diverse engagements, starting with “Paint with PRIDE,” where participants decorate plant pots with positive messages and values ??reflecting the Brother DNA before taking the plants home to nurture. It is akin to taking the concept of growth home with you. Meanwhile, the "Forest of PRIDE" transforms individual voices into part of a collective forest; by scanning a QR code and answering the question, "What would you like to plant for the world?", participants see their messages gradually grow into a "Digital Mangrove Forest"—reflecting the idea that diverse voices and ideas can unite to form a resilient ecosystem.

Another element is the "Thai Wellness Moment," which incorporates the wisdom of Thai massage into the activities to connect the environmental dimension...

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