Mr. Punna Wongthanasirikul, Assistant Managing Director and General Manager of Sales, Marketing, and Service at Siam Kubota Corporation Limited, revealed that despite pressures on the overall economy and agricultural sector from various factors, Siam Kubota has been able to maintain continuous business growth. This growth is attributed to a proactive strategy that doesn't focus solely on price competition, but rather on creating long-term value for customers through product innovation, coupled with strategies for customer understanding, upgrading post-sales service, and systematically integrating financial solutions.

“Siam Kubota is upgrading its post-sales service standards through the “5-Year Peace of Mind Care” campaign, extending the care period from 2 years to 5 years, covering more than 11 check-ups, along with discounts of up to 20% on maintenance parts for Kubota M-SERIES tractors, a popular model among farmers. This includes a free maintenance package for the lifetime of the tractor, coupled with real-time monitoring and consultation via video call with expert technicians. This service is driven by a strong care team network of over 1,700 engineers spread across all provinces nationwide.” This meets technical and service certification standards, enabling close monitoring, tracking, and inspection of machinery, providing farmers with confidence to plan their usage continuously under the concept of "Purchase Once, Lifetime Confidence." There is also the "KUBOTA Care Help Check: Ready Vehicle, Ready Personnel" project, providing comprehensive care for farmers, including machinery maintenance checks, health check programs, and self-care advice to reduce risks and prevent illness from agricultural work.

Furthermore, the company is developing its product strategy, continuously delivering modern agricultural machinery and solutions to support Smart Farming, which emphasizes precision work and efficient resource management. This includes new generation Kubota tractors such as the Kubota L5228 tractor, suitable for both paddy and upland farming, and the Kubota DC-120X Cabin combine harvester, designed for heavy-duty work in challenging terrain. It also extends to Precision Farming, such as agricultural drones and water management solutions, which reduce costs and increase efficiency, as well as the use of air-conditioned tractors, which currently account for about 5% of the market and are expected to grow to 10% in the future, especially among Smart Farmers and younger generations. This reflects Siam Kubota's brand positioning direction, which does not compete with traditional markets. "But we choose to create new markets from changing consumer behavior," Mr. Punna added. He further explained that Siam Kubota drives the agricultural sector with a farmer-centric strategy, looking deeply into the real limitations of farming in each area, including costs, production risks, and farmers' decision-making behavior.

This is done before applying technology and knowledge in the form of Precision Farming that aligns with real-world contexts. This includes precise management of soil, seeds, fertilizers, and water according to the appropriate timing and environmental conditions. This strategy helps farmers reduce investment losses, increase production per acre, and manage costs more stably. It reflects Siam Kubota's elevated role from a machinery distributor to a business partner who co-designs agricultural methods for the sustainable growth of farmers and the Thai agricultural sector in the long term. Furthermore, they develop collaborations with government agencies such as the Department of Rice and the Department of Agricultural Extension to transfer knowledge, professional skills, and farming methods suitable for the context of each area, coupled with promoting sustainability, such as supporting low-carbon rice farming and the Zero Broadcast concept (rice farming without broadcast sowing), with "Kubota Farm" serving as a proven model of achievable sustainable agriculture.

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