CP ALL, the operator of 7-Eleven and 7-Eleven Delivery, is promoting Thai fruits from farms to consumers by purchasing fresh fruits from farmers to use as ingredients in developing beverage menus. This is done through a special campaign from All Cafe: “Thai Fruit Americano from Thai Farmers,” featuring three highlight menus: Orange Americano, Coconut Water Americano, and the newest addition, Palm Fruit Americano. The concept behind this is to support farmers and small-scale entrepreneurs to create sustainable jobs and connect local agricultural produce to consumers nationwide. 7-Eleven uses freshly squeezed, peeled, and prepared oranges, coconuts, and palm fruits to add refreshing flavor to Americano drinks.

The fruit-flavored coffee trend continues to gain popularity among both tourists and Thais, breaking away from traditional coffee drinking habits. All Cafe pairs its rich espresso shots with various fruit juices to create a more aromatic and complex beverage. And it effectively reaches the younger generation. Discover 3 popular menu items trending as coffee and fruit juice drinks from All Cafe in 13,000 7-Eleven branches nationwide:

Iced Orange Americano: All Cafe coffee mixed with orange juice from Fang City. A popular menu item with the fragrant, sweet and sour taste of orange juice perfectly complementing the espresso shot. Iced Coconut Americano: All Cafe coffee mixed with coconut water directly from Ratchaburi and Samut Sakhon. A blend of the sweet and fragrant coconut water with the richness of coffee, topped with real coconut flesh for a refreshing taste. Iced Toddy Palm Americano: All Cafe coffee mixed with real toddy palm fruit from Phetchaburi, known for its soft texture and fragrant aroma. Topped with toddy palm fruit flesh, offering both the rich taste of coffee and the juicy sweetness of toddy palm fruit. This transforms the image of toddy palm fruit from an ingredient in desserts into a new type of beverage that is easily accessible to consumers. Available at 65 baht. [Date/Timeframe for the Toddy Palm menu items will be announced later.] From today until September 23, 2026 (or while supplies last)

7-Eleven promotes "Palm Fruit Americano," made from over 10,700 kilograms of palm fruit from Ban Lat district, Phetchaburi province. When talking about areas with a large number of palm trees and important sources of "palm fruit," one of them is Ban Lat district in Phetchaburi province. The area's conditions are conducive to the growth of palm trees, making palm fruit a local product that has been a part of Phetchaburi for a long time. From a familiar ingredient often used in desserts, today palm fruit is being used in a new dimension to please coffee lovers: "Palm Fruit Americano," made from authentic Phetchaburi palm fruit. The process of getting the palm fruit in your coffee cup involves careful cultivation and care of the palm trees, harvesting at the right time, selecting quality fruit, and finally extracting the palm fruit from the pod—the key ingredient in "Palm Fruit Americano." 7-Eleven purchases the palm fruit from farmers in the Ban Lat district. In Phetchaburi Province, 5 farmers contributed a total of over 10,700 kilograms of palm fruit.

Additionally, when purchasing any All Cafe beverage – including iced Americano with coconut water, orange Americano, or palm fruit Americano (Size L) – you will receive a card featuring Thai fruit Americano menu items from Thai farmers. Scanning the QR code on the card entitles you to a 5 baht discount on your next purchase of a Size L palm fruit Americano. This offer is valid from today until September 23, 2026. From Thai fruits sourced from farmers in various regions, value is shared with communities through accessible beverage menus for consumers nationwide. This aligns with CP ALL's "SME Growth Together Sustainably" concept, driven by three strategies: providing distribution channels, knowledge, and network connections to support Thai farmers in accessing markets and achieving sustainable growth alongside their communities.

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