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Hot News: Opens Three New NESCAFe HUB //'CRYSTAL' Is Heading North! Launches a New Production Line
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Opens Three New NESCAFe HUB

Mr. Victor Seah, Chairman and Chief Executive Officer, Nestl? Indochina, said, NESCAFe HUB is an important prototype for NESCAF? as we move forward on our vision of holistic innovation, creating an on-the-go third-wave caf? that corresponds to todays trends and consumer lifestyles. This project has also allowed us to work closely with a new generation of young start-up entrepreneurs such as CASE Management, with whom we work together to manage the NESCAF? HUBs and co-create new menus. NESCAF? HUB uses online-to-offline (O2O) technology to give consumers an easier and more convenient coffee experience.

"NESCAFe HUB is the first milestone in pioneering a successful caf? business model for NESCAF? in Thailand, meeting the demand for out-of-home coffee on the go at key destinations. We are building on this success, having already launched three new locations so far this year, with plans to open several more locations during the rest of 2019 at key BTS stations that serve as transportation hubs for Bangkokians. We are confident that the new NESCAF? HUB locations will reinforce our approach of offering a third-wave roast & ground coffee experience on the go to the new generation of coffee lovers, while continuing to reinforce the NESCAF? promise of nurturing stronger bonds with and between consumers. Currently, more than 85% of NESCAF? HUB customers are regulars, ordering their coffee both on the go and via delivery such as LINE MAN delivery service. NESCAF? HUB uses a database for geo-targeting, sending messages about drinks and services to consumers who are within a two-kilometer radius of a NESCAF? HUB., he added.

Mr. Suphavat Khamijoun, Business Development Manager Coffee and Creamer Business Unit, Nestle (Thai) Ltd., said, NESCAFe HUB is strategically positioned as a destination that nurtures stronger bonds for fresh coffee lovers and BTS users by offering a loved and innovative coffee experience. The three BTS stations where NESCAF? HUBs recently opened have great potential as they are transportation centers for up to 120,000 commuters each day. Our ultimate goal is to expand to over 50 NESCAF? HUB locations in the heart of Bangkok and at transportation centers by the end of 2020.

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'CRYSTAL' Is Heading North! Launches a New Production Line

Mrs. Prangnee Chaipidej, Marketing Director of Sermsuk Public Co., Ltd., said, Sermsuk has launched a new production line in Lampang province to address growth in the drinking water market in Northern Thailand. The Lampang facility now has an annual production capacity of 100 million liters of bottled water. With state-of-the-art technology, Sermsuk will be better able to deliver fresh quality water more rapidly to consumers throughout the northern region. The new production line offers synergies with our Nakhon Sawan and Kampang Phet factories to address growth in the drinking water market in the northern region. This factory will also be a strategic location for distributing products to modern trade and local department stores. Lampang is well-connected with the upper northern region, which includes Chiang Mai, Chiang Rai, Lamphun, Phrae, Phayo, Sukhothai, and Tak provinces. This expansion will increase efficiencies by managing transportation costs while improving the distribution of CRYSTAL throughout the northern region.

CRYSTAL has consistently maintained internationally-recognized production standards. In 2019, CRYSTAL received the Thai Food and Drug Administration (FDA)'s Quality Award for the sixth time, in addition to the No. 1 Brand Thailand 2018-2019 Award (Natural Water) for the second year in a row. The Brand Thailand award, hosted by Marketeer Magazine, reaffirmed the company's commitment to achieving consistent product development. CRYSTAL also prioritizes environmentally-friendly operations, such as a Zero Wastewater Discharge system for the most efficient and optimal use of water. Residual water from the company's production is pH-adjusted before being released into an oxidation pond so that it can be reused in the factory.

"Sermsuk is confident that the expansion of CRYSTAL's production line at the Thai Drinks factory in Lampang, with the application of smart technology, will complete an important missing link in our production and distribution network, allowing us to meet the increasing demands of consumers in Northern Thailand. It will also strengthen consumer confidence and allow us to remain the No. 1 brand of drinking water," concluded Mrs. Prangnee.

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