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Hot News: KFC Spicy Ice Cream Innovation//'Coca-Cola' partnership with Doi Kham
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KFC Spicy Ice Cream Innovation

Ms. Waewkanee Assoratgoon General Manager KFC (Thailand), YUM Restaurant International (Thailand) reveals KFC has been continuously creating and developing a variety of menus by presenting in a modern and stylish way, creating a yum and fun ambiance for KFC consumers. It has gained an excessive popularity in a very short time. Spiciness is the main characteristic in Thai food and is the popular flavor to many Thais. Ever since the beginning of the year 2018, we have taken spiciness into account when creating some new menus. We keep rotating various menus from time to time and many of them were well received by Thai consumers. It is the success which we are very proud of.

In term of behavior and interest, new-generation consumers tend to look for new eating experiences. For them, food should look nice, taste good and offer exciting and interesting experiences, which serve as a good reason for them to share their photographs on their social media. With a profound understanding of the its customers need, KFC breaks all the food routines and furthers the success of serving spicy dishes through launching Zabb on Ice menu, the ultimately innovative, super-tasty spicy ice cream with the highlight of its rich vanilla ice cream coated with prime-quality Belgian chocolate. The ice cream, spiced with the ingredients used in Wing Zabb and salted with potato flakes, will be sold in a limited period of only 20 days, 4-24 October 2018, at a special price of only 39 baht.

As of June 2018, there are a total of 650 KFC branches nationwide, of which 248 branches are operated by Central Restaurants Group (CRG), 146 branches are managed by Restaurant Development (RD) and the last 256 branches are run by QSR of Asia (QSA) .

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'Coca-Cola' partnership with Doi Kham

Pornwut Sarasin, Chairman of ThaiNamthip Company Limited said: At Coca-Cola, we not only try our best to understand what people want and respond accordingly to them, but we are also committed to support sustainability practices in every country in which we operate in. Our partnership with Doi Kham is the perfect opportunity for The Coca-Cola system in Thailand to support the country's farmers and sustainable agriculture by sourcing local ingredients. This step marks the first of many to come that Minute Maid will pursue to source fruits locally through Doi Kham. Minute Maid Tomato Juice with Orange Pulp and Minute Maid Passion Fruit Flavored with Honey and Lime offers perfect alternatives to Thais who are now more health-conscious than ever before. The two new product variants will strengthen the company's position as the leader in the non-alcoholic ready-to-drink (NARTD) market in Thailand and aims to reinforce its image as a total beverage company.

According to the Retail Index Data from The Nielsen Company (Thailand), Thailand's ready-to-drink juice market is estimated to be worth 12 billion baht and Minute Maid's market share in value is 11.5%[1].

Pipatpong Israsena Na Ayudhya, President and CEO, Doi Kham Food Products Company Limited, said: the two new variants of Minute Maid, Tomato Juice with Orange Pulp and Passion Fruit Flavored with Honey and Lime, is the latest innovation that represents uncompromisingly great taste and health benefits. Minute Maid Tomato Juice with Orange Pulp blends in quality tomato juice from Doi Kham, offering a flavorful and healthy juice that combines perfectly with high quality orange juices sourced by Minute Maid. A 335 ml. bottle of Minute Maid with Tomato Juice and Orange Pulp contains 2,418 micrograms of lycopene. Consumers can now enjoy Minute Maid Tomato Juice with Orange Pulp in 280ml. and 335ml. sizes and Minute Maid Passion Fruit Flavored with Honey and Lime in 280 ml. size.

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