Tesco aim online sales
Mark Roughley, online director, Ek-Chai Distribution System Co, the operator of Tesco Lotus hypermarkets,said customer behaviours have shifted towards omnichannel shopping, where they receive information, converse with brands, do their research and finally shop both in brick-and-mortar stores and online, interchangeably, according to Mark Roughley, the company's online director. Internet penetration in Thailand in 2017 grew to 67% from 56% in January 2016. Nearly 45 million Thais now access the internet on their mobile phones.
To prepare for the growing trend, Tesco Lotus is working with payment providers such as Rabbit Line Pay to facilitate mobile payments. The retailer's e-payment module is expected to start sometime by the end of this year or early next year. This will support the online business of Tesco Lotus, currently a small portion of total sales. Mr Roughley declined to reveal the sales figures for Tesco, one of Thailand's leading retailers operating 1,900 branches in all formats, including Tesco Express.
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