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LINE MAN, said 1 million users

Mr.Ariya Pnomyong, Managing Director, LINE THAILAND, said LINE Man offers 5 services: Food Delivery, Convenience Goods Delivery, Messenger Service, Postal (Parcel) Service, and Taxi. Thailand is the only LINE country to have the LINE Man service; homegrown in Thailand, developed for Thai users. "Understanding Thai user's behavior and pain points is what has allowed us to scale at such speed."In Thailand, social commerce is a driver of e-Commerce growth," said Ariya Banomyong, Managing Director of LINE Thailand. "According to a PWC's research, social commerce takes up to 51% of the total USD 3.1 billion e-commerce market. In fact, the number of social commerce consumers in Thailand is three times higher than the global average. LINE MAN's Messenger & Postal (Parcel) help social sellers not to waste time traveling, queueing at the post office to send their parcels to customers, and focus on their business."

Messenger Service delivers packages quickly, anytime within the same day. It serves individuals and social sellers. If you combine all the deliveries made by LINE MAN Messenger over the past two years, they would total 14 million kilometers or 18 round trips to the moon. Postal / Parcel Service is a nationwide door-to-door parcel delivery. Since introduced in March 2017, LINE MAN Postal has saved 300,000 hours worth of trips to the post office for social sellers.

LINE Man Food "Based on KBANK's research from 2017, the food delivery market is only 7% of the total THB 397 billion restaurant market." said Ariya. "Food delivery has been around for years, and only focus on few thousands restaurants, but LINE saw an untapped opportunity, every food delivery services, so far, has been focusing on restaurant chains, or relatively expensive restaurants, which are not the restaurants Thai people eat at every day; mostly traditional Thai restaurants, street food hawkers. LINE Man's Food Delivery brings new customers to restaurants, and helps expand their business, without any investment, nor commission. Users get to eat their favorite dishes, or food from popular restaurants, without having to brave traffic jams."

LINE MAN is the No. 1 food delivery service, delivering food from over 40,000 restaurants and street food hawkers in Bangkok and vicinity. LINE Man has 10 times more restaurants than its closest competitor. The most popular menu is gyoza (or dumplings), delivering over 2 million pieces of gyoza so far, from the famous Kinza Gyoza restaurant, increasing its sales 100-fold.LINE Man Convenience Convenience Goods Delivery provides 7-ELEVEN goods delivered to your door 24/7. The most popular items ordered are ice and soda, proving that LINE MAN serves people's needs in the night time during soccer matches and parties.

LINE Man Taxi Lastly, Ariya added, "there are 6 taxi applications and services in Thailand, yet the need and pain point of users has remained the same: to simply get a taxi when they need one, especially during peak time, or when it rains. This is the reason for LINE to enter transportation with LINE Man Taxi: to help users. The service is still new, but has been growing faster than we anticipated, demonstrating positive feedback from the market. We believe in giving user a choice."LINE MAN Taxi is a 100% legal taxi-hailing service. The most popular pick-up point is Siam Paragon.Our vision is to make LINE Man the O2O (online to offline) platform in Thailand, connecting LINE 42 million users to Thai SMEs (restaurants, social sellers, taxi drivers, convenience stores, small businesses, etc), to save user time and deliver happiness to their door, to make digital simple and help SMEs grow their business.

In short, LINE MAN is a daily life assistant, developed by Thai people for Thai people. With strategic partners such as Lalamove, Ninja Van, Wongnai, Alpha, Siam Taxi Co-operative are also behind the success. In only two years, LINE Man has grown to 1 million users, orders 489% from last year, and comprise of 5 services: 1. Food Delivery: No. 1 food deliver service with over 40,000 restaurants and street food hawkers in Bangkok and vicinity. 2. Convenience Goods Delivery: 7-ELEVEN goods delivered to your door 24/7 3. Messenger Service: Deliver packages quickly, anytime within the same day 4. Postal: Nationwide door-to-door parcel delivery 5. Taxi: 100% legal taxi hailing service

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OREO Brand Launches Campaing

Mr.Rick Lawrence, Biscuits Marketing Director, Southeast Asia of Mondelz International, announced Jurassic World-themed Mini OREO cookie packaging in celebration of the upcoming film Jurassic World: Fallen Kingdom, releasing in Asia-Pacific on June 7, 2018. Covering eight countries in the region, this outstanding collaboration with Universal Brand Development includes a dedicated TV spot for the campaign as well as digital and social media efforts including a region-wide sweepstake with a chance to win a trip for four to Universal Studios Singapore.

"We're very excited about this partnership with Universal Brand Development as it marks a new milestone for us to be collaborating with the world's leading media and entertainment company. Jurassic World: Fallen Kingdom is one of the most anticipated films that captures the hearts of all ages which aligns with OREO's value as the world's favorite cookie that aims to create happy bonding moments for all family members." said Rick Lawrence.

Fans who enter the regional sweepstake campaign will receive round-trip plane tickets to Universal Studios Singapore, accommodation and VIP passes for four guests. To participate, consumers in Thailand, Indonesia, the Philippines, Vietnam, Malaysia, Singapore, Hong Kong and Taiwan can purchase a package of Mini OREO and text MINIOREO followed by a space and product purchase receipt number to 4712999. Six prizes will be given to lucky winners in Thailand.

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The Pizza Company's key strategy Aim Fresh& New

Ms. Kanya said that The Pizza Company's key strategy in the second half of this year will focus on the freshness of its pizza and pasta, and value for money. The company aims to open 100 branches nationwide this year; half of them will be franchise. Swensen's ice cream brand will enhance its store d?cor by adding a modern twist to its ice cream parlors with fun and colorful atmosphere to stir ice cream appetite, while developing equipment and tools to maintain the quality of Swensen's products. The company also plans to increase the number of customers while adding the frequency of the regular customers' visits and commanding the lion's share of Bingsu through a variety of menus. The strategy is designed to create a trend and reach out to every group of customers. Swensen's will continue building good relationships with customers, their families and children, instilling awareness that Swensen's is a delightful ice cream parlor that is full of fun in every festival. Swensen's creates brand loyalty by using technology to upgrade the system and carry out marketing communications via cutting-edge channels to cater to the needs of every target group. In the meantime, the main strategies of Dairy Queen, soft serve ice cream chain, include to strengthen existing customer base by launching products that resonate with the taste of Thai consumers, to expand business via new channels where customers can access more easily and to boost the network of franchisees by enhancing their knowledge and business capacity to enable them to continuously respond to the needs of the customers.

The cooperation forged today provides business opportunities for business owners or SME entrepreneurs wishing to expand their business presence with low risks. By providing easier access to funding and financial services, KBank believes that the cooperation will help ease the entrepreneurs' financial burden in terms of investment and interest payment.

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