NESCAFE RED CUP Launches “Origin Selection”
Mr. Thanatorn Punpanishgul, Senior Marketing Manager – NESCAF? RED CUP, NESCAF? GOLD, Nestle COFFEE-MATE and NESTEA, Nestle (Thai) Ltd., said, "We have discovered that Thai coffee lovers are now focusing more on good-quality coffee with a uniqueness that can nurture stronger bonds with the people around them. The launch of new limited-edition NESCAF? RED CUP Origin Selection is the first time that NESCAF? Thailand has developed a new product using a single source of coffee beans from a qualified local region. We are offering a new level of a coffee-drinking experience with a unique product made from locally-grown coffee beans available only in the Kraburi district of Ranong province. This is one of Thailand's top areas for growing coffee, so this new product makes us proud of Thai-bred coffee.
"We have prepared a wide variety of marketing activities, both online and offline, to support the launch of new limited-edition NESCAF? RED CUP Origin Selection, which will be available in the market from May until August 2019 only. This includes a web film, online and YouTube promotions, and point-of-sale media to share the product story with all Thai coffee lovers. We are confident that new limited-edition NESCAF? RED CUP Origin Selection will become the favorite choice for Thai coffee lovers who indulge themselves with a rich and intense cup of coffee, strengthening NESCAF? RED CUP's brand proposition as the No.1 coffee brand that connects Thai coffee lovers in every way," concluded Mr. Thanatorn.
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